Comment by tracker1
6 hours ago
At the size of Ford, sales numbers can be at a different mark for what is considered successful than others. Not to mention dealer gamesmanship fudges real sales numbers.
As to the Cybertruck it's both interesting and kind of ugly... repairability is another concern/issue as is pure cost...
I'm far more interested in the Slate[1] myself. It's probably closer to what a lot of consumers would want in an electric truck. It really feels like a spiritual successor to the OG Jeep (GP).
1. https://www.slate.auto/en
> At the size of Ford, sales numbers can be at a different mark for what is considered successful than others.
Does this really hold when Tesla has a considerably higher valuation?
Tesla is sitting at an egregious 30x market cap of Ford. If anything... I'd expect them to have sales targets that are ~30x the size of Ford.
When you consider that Ford also makes many more models than Tesla (Tesla has like 8 core models incl the cybertruck [and the not-yet-for-sale semi...] , Ford has like 20+)
By all measures - Tesla should be considerably more aggressive with sales targets for a core model, and it seems pretty clear the cybertruck is just a slow rolling market failure.
> Does this really hold when Tesla has a considerably higher valuation?
> Tesla is sitting at an egregious 30x market cap of Ford. If anything... I'd expect them to have sales targets that are ~30x the size of Ford.
It almost holds BECAUSE of that. Tesla's valuation has been wildly detached from its sales numbers for years, so having a poorly-selling Cybertruck doesn't really matter.
But admitting that a high-end high-profile product was a big failure, on the other hand, might be much more undesirable for the company whose valuation depends on vibes vs sales.
("Should" that be true, though? Well, that's a different question. ;) )
For 2025, Ford sold about 2.2 million vehicles, Tesla was like 1.6m. Given, more variety for Ford... But there's also margins and supply chains to consider.
The Cybertruck is kind of ugly and very expensive... not to mention that no EV truck really does towing well. The fact that the Lightning sold more than the Cybertruck doesn't make it a success.
The Cybertruck, imo, is not too different than a limited run sports car from a major car company... it's just a step above a concept car. The Lightning from Ford was an attempt to see if a market was really ready to shift to EV, it largely isn't. Even though I think it's probably a great option for a lot of work truck use, that doesn't include long distances or heavy towing, but then it likely prices itself out of that market segment too.
I'm not sure what the takeaway from your comment is?
I'm not arguing that the F-150 lightning was a commercial success for Ford, I'm suggesting that the argument that Tesla should be held to a different standard on sales numbers feels pretty shaky.
Both of these are basically "concept cars", and neither company has really delivered.
Both are expensive to make, and have very high sticker prices with low/negative margins (Tesla claims cybertruck is profitable, but they're sitting on an absolutely insane inventory count, which they can't seem to sell... so again... my guess is they're deep in the red for this model if you look at total costs instead)
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I see the slate as the successor of the now extinct (in Can + US) mini-truck. 90s trucks like the small Toyota Truck, old Ford Ranger, Nissan hardbody, etc.
The kind of trucks that landscapers are still using, that are beat to shit, and have three features, cheap, load carrying, reliable by way of simplicity.
I can see that, but I mean in terms of body specs and room to reshape/cover/modify the vehicle to different needs beyond pickup truck. Including a second row of seats.
I'll be interested in the Slate when I can actually buy one. I've seen far too many startup car companies fail to launch to ever get my hopes up. Also, the hopes that the very first vehicle from a brand new company will be affordable are not realistic. Making affordable vehicles requires production at large scale, and that requires enormous capital investment, which generally means your company needs to already have income. Even if it just to prove to potential investors that you have basic competence.
Don't think that just because a billionaire is interested in the project that the funding will be easy. Billionaires don't like to spend their own money and can be easily distracted by newer and shinier projects.
This.
When the cyber truck was announced we decided to buy a Super Duty instead. That was 5 years ago. It's now paid off and driven us and our RV all over the country, and still worth more than half it's purchase price with many more miles to go, and no issues at all (knock on wood).
A lightning, cyber truck, or even rivian can't do those things.
Instead of waiting for a slate just buy a little gas pickup and GO USE IT, live you life!!!
To be clear, I'm not waiting for it at all... I'm not that interested in EVs for my own use so much... I work from home and not going to buy a new vehicle any time soon. I'm just more interested in it conceptually. Much like I was interested in the Local Motors Rally Fighter, I wasn't ever going to buy one, just thought it was cool. Well, maybe not the same, as the Slate could be something I would actually buy if/when it hits market in any numbers.
If it's got a good level of repairability beyond the body/form, then the company collapsing may be a lot less of an issue. The way it's being done does remind me a lot of the original GP (General Purpose) vehicle. Though not necessarily fit for military/combat environments; As fuel is easier to transport than electricity to the middle of nowhere.
>> no issues at all
Other than all the CO2, CO, and NOx you've emitted over that time period.
The government should have started taxing barrels of oil in the 70s.
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It’s also the fact that Ford investors care about profits and its stock is not just a meme stock with no relationship to current or future profits like Tesla.
Same. The Slate is so close to what I actually want out of an EV: basic, utilitarian, cheap, not made out of 5 iPads. It's not perfect, but neither is any of its competition.
the god awful range of the Slate is not closer to what a lot of consumers would want in an electric truck
Plenty of people use pickup/work trucks and travel under 150-250 miles a day.