I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics hurt it quite a bit. It is such a distinctive vehicle with a strong association with Elon, that there was an immediate brand association. It may have had poor sales anyway, but it certainly didn't help that many folks on the left, who are typically the most 'pro EV', had a large 'anti-Elon' shift around its launch.
That said, even though it's not to my taste, I do admire that they dared to do something different and took a big gamble on it. So many vehicles, especially in the truck space, are almost indistinguishable and lack any kind of imagination. Kudos to Tesla for trying to break the mold and push the category somewhere new.
>I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics
That and also it's just a bad product.
>That said, even though it's not to my taste, I do admire that they dared to do something different and took a big gamble on it.
A pickup truck should just be max utility, especially if you're a manufacturer making your first one
edit: agree there's a market for the raptor off-road tremor package thing, but it wasn't ford's first and they've been selling commerical trucks for 75 years. A true tesla f150 competitor would have sold like crazy, I think
> A pickup truck should just be max utility, especially if you're a manufacturer making your first one
The modern US pickup truck isn't built for utility. It's a $60,000 four-door lifted luxobarge with leather interior and a short bed. It signals (perceived) wealth while preserving working-class alignment. It can also be justified by way of having to pick up used furniture for TikTok refinish and flip projects or bimonthly runs to Home Depot to buy caulk and lightbulbs. Independent tradesman can write them off as work vehicles or, allegedly, use COVID-era PPP loans to buy them.
It's the suburban equivalent of a yuppie's Rolex Submariner. Investment bankers generally don't go scuba diving and if they did a dive computer would be vastly preferable.
I say all of that to say that making a pickup truck for that market segment isn't a bad idea from a numbers perspective. You just can't market it as a luxury vehicle because the whole point is that it is but it isn't.
A working truck should be max utility. Around the core market of "working trucks," there are various wannabe truck products that do not have to be max utility. For example, a Subaru Brat or a Hyundai Santa Fe. Niche products compared to an F-150, but they had/have their fans.
I personally can't stand the design, but the idea of an impractical "halo vehicle" that appeals to a niche audience but burnishes the brand as "forward-looking" is not a bad one. It's just the execution of this particular halo vehicle that I would have a problem with were I in the market for a lifestyle look-at-me vehicle.
The problem is as soon as you go EV, you use a lot of utility from the get go. With a truck specifically, because its a brick aerodynamically. There is no reason to buy a Cybertruck or Lightning when you can get a gas or hybrid F150 (or a Raptor) for a little bit more, and be able to sit at 80 mph on highways without worrying about range.
The biggest suprise about the lightning is that Ford didn't put in a gas engine in it as a range extender. They have 3 cylinder ecoboost engines that would have been perfect for that.
I don't know much about car economics but I'd think Tesla probably should have built a truck to sell as a fleet vehicle first. There are very few car brands that aren't part of a larger entity doing b2b vehicle sales.
> it's just a bad product.
So you've never driven one?
> A pickup truck should just be max utility
You don't know much about trucks? What does this even mean, max utility? Trucks are designed for different purposes. Should we eliminate all programming languages besides bash or python?
> especially if you're a manufacturer making your first one
Seems like you don't know much about business either. Most new products should NOT try to do everything at once the first time.
Politics or no, the price point ultimately dictated its maximum sales. By that measure it's a reasonable success, and if Elon was forecasting that they would sell multiple tens of thousands of vehicles per year at a $80,000 price point he needs to lay off the drugs. Elon sometimes seems like the living embodiment of "How much could a banana cost, Michael, $10?" parody of out of touch rich people.
I think if people who like trucks didn't see videos of things like the bumper ripping off when towing or minor failures leading to whole vehicle shorts it might have done better. The people who want trucks want resilience and ability to self-service more than the average car buyer.
> I do admire that they dared to do something different and took a big gamble on it. So many vehicles, especially in the truck space, are almost indistinguishable and lack any kind of imagination.
I 1000% agree with this, in fact I love the way it looks, like something out of a SEGA Saturn game. But I would never buy one for the same reasons I would never buy any Tesla, or in fact any EV, or any post-2014 car at all. But the looks of it are not one of those reasons :)
I do have to laugh every time I see a Tesla with one of those “Bought this before we knew Elon was crazy!!” stickers, because to me they just read as “Wahhh I bought my car to make a statement and now it makes the wrong statement and I am self-conscious about it!!”. It's weird to me to think that other people are thinking that way about their automobiles, because I bought mine (Prius C) based on its features and how they fit into my needs and my life. I guess the Prius line was a popular “statement car” of the pre-Tesla era, though, like how Brian drives one on Family Guy, or the “Smug Alert” episode of South Park, but it was never that for me.
> Wahhh I bought my car to make a statement and now it makes the wrong statement and I am self-conscious about it!!”. I
I read it exactly the opposite. Somebody bought a car not because they were making a statement but just because they thought it was cool, only to find out later Elon was a nazi nutjob, and they don't want people to think they bought it because they share the same views.
Let me get this straight. You bought a "statement car" but not for its statement, and then you assume that other people driving a different "statement car" bought it because of the statement?
> “Wahhh I bought my car to make a statement and now it makes the wrong statement and I am self-conscious about it!!”
The correct interpretation for most people is "I bought my car because it was a good car and now for reasons beyond my control it may appear to be a political statement. Also sorry for giving that guy money, I didn't know he would spend it on Trump."
I understand you don't think it's a good car, which is fine, but most people who bought one did not agree with you.
Your comment is a little confusing because you obviously understand this concept, you bought a Prius because you thought it was a good car, not because of a political statement others may have projected onto your purchase. The same is true of most Tesla owners.
They may not have put it there because they were "self-conscious" about their "statement car." They may have put it there in an honest attempt to avoid having their car vandalized for something they had nothing to do with.
> I guess the Prius line was a popular “statement car” of the pre-Tesla era, though, like how Brian drives one on Family Guy, or the “Smug Alert” episode of South Park, but it was never that for me.
... So you admit to falling for Toyota product placement in cartoons.
I'll applaud anything that tries to move us away from the current stale design trend where every car looks like the same boring bar of soap and every truck looks like the same aggressive, drivable, mechanized fist.
You can attribute the failure of this vehicle to politics if you like, but it's fairly obvious to anyone watching why it failed - it came out at double the proposed priced with half the proposed range. It's not even the hideous design, there were hundreds of thousands of "pre orders" who knew about the horrible design. It's the price and range.
Have we completely forgotten about how Tesla dealerships were shot up, firebombed? Video after video showing cybertrucks vandalized with scratches and spray paint?
It may be a terrible car from a terrible program, but these events at least bear mentioning. If you saw it happening in 2025, would it have a cooling effect on your decision to purchase? Who would want the trouble?
I'm one of the few people that love the cybertruck design, but even I can't look at one these days and not think "swasticar". It's terribly disappointing, really. Fully self-inflicted.
The thing with Cybertrucks losing panels certainly didn't help.
A big part of the Cybertruck marketing was the robustness of its unusual design: exoskeleton! space grade materials! They smashed the door with a hammer and it didn't dent (just avoid pétanque balls...), Elon Musk commented that it would destroy the other vehicle in an accident. Morally dubious arguments sometimes, but it appeals to many potential customers.
And then, the vehicle that is supposed to be a tank falls apart by looking at it funny. And the glued on steel plates, is it that the exoskeleton? Not only the design is controversial, but it failed at what it is supposed to represent.
I mean as with most "product" things related to Musk, it's more about the meme stock than any fundamental coupling to finances in the real world.
Ford is a car company. They sell cars. The Lightning was a poorly selling car, so they stopped selling it. Pretty simple!
Tesla is a lifestyle company. They make line go up by owning the libs, catering to edgelord identity, and triggering speculation. The Cybertruck probably gained the company more memetic shareholder value than it lost as a real product.
> I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics hurt it quite a bit. It is such a distinctive vehicle with a strong association with Elon, that there was an immediate brand association. It may have had poor sales anyway, but it certainly didn't help that many folks on the left, who are typically the most 'pro EV', had a large 'anti-Elon' shift around its launch.
IMO the sort of person who wants a vehicle like Elon's dumpster has a strong overlap with Elon's politics. Basically everything about its design and marketing was aimed at the sort of person who is focused on presenting a masculine image, who thinks they're going to be in a war zone on their daily commute, who wishes they could drive through a crowd of protesters, etc.
Basically the only thing "left wing" about it is the fact that it's electric.
> Kudos to Tesla for trying to break the mold and push the category somewhere new.
The only thing it actually did new was the drive-by-wire steering, which is by all accounts impressive but could have been done on any normal vehicle as well. The "unique" styling is mostly just re-learning lessons that John DeLorean taught the rest of the industry decades ago.
> IMO the sort of person who wants a vehicle like Elon's dumpster has a strong overlap with Elon's politics. Basically everything about its design and marketing was aimed at the sort of person who is focused on presenting a masculine image, who thinks they're going to be in a war zone on their daily commute, who wishes they could drive through a crowd of protesters, etc.
Elon is an ass, but this is still the most crudely and childishly stereotyped thing I've read on the internet today. Congrats.
I'll always give Tesla, SpaceX etc props for the work they accomplish, even though Elon is at the helm, he's not a perfect dude but I will give him props when he gets something right too. At the end of the day his employees are doing incredible work and it should not be written off because of Elon. To any Tesla / SpaceX employee whether you agree with Elon or not, thank you for helping to build a more interesting tomorrow.
Honestly, both the Lightning and the Cybertruck are just bad trucks. Some review of the Lightning I read said it has less than a 100 mile range towing a full load.
> Some review of the Lightning I read said it has less than a 100 mile range towing a full load.
Because of course towing long distances is the only reason you'd ever want a truck.
Obviously we can start by acknowledging that the vast majority of F-150s (and other half-ton pickup trucks) sold in the US these days are purchased by people who maybe haul a load of mulch or dirt once a year and otherwise use them as daily commuter vehicles for which no part of their "truckiness" actually matters for any reason other than image. I absolutely agree that these people should drive something that's not a truck, but that's a battle we're not going to win, so I'd rather have them driving an EV truck instead of a gas-guzzling V8. It's an improvement in some ways even if in reality that suburban parent would be best off with a minivan as their daily and renting a pickup from Home Depot for that mulch run.
My one friend who has a Lightning is exactly this. She used to have a gas F-150, replaced it with a RAV4 that she didn't like so she rapidly replaced that with the Lightning and loves it. Lots of power, quiet, smooth, and never needs to go to the gas station. I don't think she's ever fast charged it, just plugs in at home and goes about her life.
Where I live there are a lot of people who actually do need a truck or truck-based SUV for recreational purposes but don't really go long distances, like towing their boat up to the lake for the weekend, towing ATVs to the trail, or towing a RV trailer to a nearby state/national park where they'll then plug in to the nice 50A outlet and charge back up overnight without having to think about it.
There are also an absolute ton of commercial fleets that need pickup trucks for one reason or another but their trucks never leave their metro area and always end up back at the office every night. Lawn care, delivery, etc. where the only downside of the current lineup of electric trucks is that they're all only offered as the ultra short bed crew cab configuration instead of a long-bed standard cab.
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EVs are absolutely the wrong choice for time-constrained long distance travel, like long-haul trucking or the midwestern three-day-weekend road trip, but the Lightning and its GM competition that were actually designed to be good at things instead of a pure image machine are very good at certain roles.
That is so right on the money. I attended the LA Auto Show a couple of months back and the takeaway was that every manufacturer pretty much makes the same safe car. There might be a feature here and feature there, but it's the same car.
In the years past they at least had lots of concept cars. This year, I maybe saw two and they weren't all that "concept".
Elon going off the deep end is the tail wagging the dog. It's an objectively terrible car.
The collapse of the company overall, particularly the Model Y, which is a great car, is all about Elon. Not only his unveiling as a fascist, but he essentially looted the company.
I'm very much on the left, and I honestly like the design of the Cybertruck. (I know this puts me in a minority.) It is disappointing that the original "unibody" design was abandoned. The new design where the body panels just randomly fall off is silly.
If it was made by some other company I would genuinely consider buying one. But I would never buy another Tesla. I owned an older Model X, before Elon went full-fascism. And even ignoring Elon, the car was awful. It was shoddily built, kept breaking down, and the service experience was shockingly bad. Absolutely atrocious.
But after all that, I can't give money to Elon ever again. I can't fund America's descent into fascism. I could not live with myself.
> I'm very much on the left, and I honestly like the design of the Cybertruck. (I know this puts me in a minority.) It is disappointing that the original "unibody" design was abandoned. The new design where the body panels just randomly fall off is silly.
Function should drive form. The design would be cool if it was for a cool function.
Say you have a beautifully-made, expertly-weighted tack hammer. That looks cool on your work bench and works well. If you refashion the hammer into a kitchen spoon, it looks dumb in the kitchen and works poorly for stirring a pot.
It's not just you, it's universally tasteless and that's the point: It is a contrarian vehicle.
In an age where the Internet has flattened subcultures into surface phenomenons, the only remaining way to publicly distance yourself from normality is by making patently, obviously bad decisions and using the backlash to further fuel your ego.
While largely true, that trucks have adorned the comforts of luxury cars, most are running 6' beds. This largely ignores the evolution of the truck and the job site. My family operates contracting and excavating businesses that operating in all manner of weather and terrain, no one is carrying loads in their truck beds anymore... its not even legal most places unless you convert to a dump bed...
Whats in their trucks? Well, a crew cab occasionally is used for car pooling workers, where they all park their vintage beater trucks at the business... Sometimes weather sensitive tools, or job related items, documents, you can just throw these in a glove box... The bed usually has a gas pump for refilling remote equipment. Cones and other safety shit. Sand hoppers for plowing. Yes they also use these "luxury" trucks to plow.
The thing is... These people are making decent salaries... my direct relatives are multi-millionaires who still pick up a welder, a hammer, a shovel.
Im see alot of assumptions about why trucks evolved the way they did, who owns them, and what for... I would argue the "luxury faker" is a very small crowd, one that likely moved to the cybertruck... and despite the trucks looking modernized, are beaten to pulp over long service lives.
Now, go get in a modern tractor, dump truck, or excavator. They are also all AC, Radios, Computers, Leather Seats, etc... People want to be comfortable.
I think the dealership monopoly is partly to blame. Dealers get more reoccurring revenue from ICE vehicles, so they are incentivized to not stock EVs and to steer customers away from them. Ford seemed to understand this and attempted a direct sale program for EVs, but they canceled it due to dealer pushback.
Yes I think there's a real innovators' dilemma here for traditional automakers with dealer networks. Dealers make most of their money on servicing vehicles, not selling them. And EVs require almost no servicing.
I bought a used Audi etron a couple months ago. Agent was going to try to sell me a service plan and realized none of them apply to electric :) The downstream fanout of the auto industry is huge…
Ford did try to make it up to them by offering a bevy of aftermarket add-ons for the Lightning that were sold through the dealerships. As a consumer, I wanted them to keep the EV and ICE versions as similar as possible, with the hope that parts would be cheaper and easier to find.
They seem to be flooded on dealership lots and are not selling whatsoever. OEMs force dealers to take the crap vehicles if they are to get the good ones. You have a vehicle that started off as a hard sell to the crowd that normally buys the vehicle and then you make it so the price is astronomical...forget the dealer reluctance, what did you think was going to happen?
> Ford seemed to understand this and attempted a direct sale program for EVs, but they canceled it due to dealer pushback.
Why didn't they just do it anyways? Dealerships seem like a pointless middleman, but I know absolutely nothing about what leverage they have. Self-driving cars can not come fast enough
Because dealerships are the automakers' real customers, at least right now.
You don't buy a vehicle from Ford; your local Ford dealership buys a large number of vehicles from Ford, and then you buy one of those.
Yes, an argument could be made that eliminating the dealership keeps the same customer base while eliminating the middleman (see also: Carvana), but now you have a lot more cost and logistics (shipping individual cars to individuals' homes, for example, rather than shipping truckloads to a single well-known spot) and unless you're willing to do the Carvana/CarMax thing of offering a 7-day return window (which adds even more cost and logistics and risk), the average American customer won't feel as comfortable buying a vehicle sight-unseen from across the country as they would if they could sit in the thing while a salesperson pitches it to them.
That means you're taking on whole new category of cost and risk, while assuming that you won't lose any of your incoming revenue.
That's kinda a big assumption, and the major established/legacy/whatever-you-call-them automakers aren't known for having a high risk appetite.
I have a conspiracy theory take on traditional manufacturers being so anti-EV.
Basically the primary differentiator between car companies and the primary barrier to entry in the combustion vehicle business is the engine, especially in the US. Look at the marketing, horsepower and torque are always the topline numbers. Zero to sixty and quarter mile drag races are the favored metrics. Each company spent decades perfecting the engines and the majority of the engineering effort goes into them. Even the transmissions get second fiddle status.
But now EVs come along and the electric motors are commodity parts that are already well optimized. There's little one company can do to make the motor significantly better. Battery tech is cutthroat and also largely outside of the car company's scope, although Tesla does more than other car companies with their megafactories and experiments with oversized cells. If EVs become popular there's little to stop competition from sprouting up everywhere and killing profitability for the legacy auto manufacturers.
As an EV owner, it sucks that the main thing holding the technology back is misconceptions and misunderstanding, rather than actual practical matters.
People think EVs are cars with tanks of electrons, and run aground the same way you would if you thought horses were cars full of hay. It's a different transport tool that gives the same results, you just have to know how to use it properly.
> It's a shame the Lightning got discontinued.
> As an EV owner, it sucks that the main thing holding the technology back is misconceptions and misunderstanding, rather than actual practical matters.
The F150 Lighting (and the Cybertruck) are failing precisely because it was impractical. It was expensive, has limited range when doing actual "pickup truck" work, like hauling tons of construction materials. It was built for the very niche market of buyers at the intersection of luxury pickups and EVs.
People who buy huge luxury pickups tend not to want EVs, and people who buy EVs tend not to want huge luxury pickup trucks.
A practical work truck needs to be smaller, less luxurious, and less expensive, electric or not. If Ford follows through and releases a plugin-hybrid Maverick with 150ish miles of EV range plus the onboard generator, that would be ideal.
A pure EV drivetrain on the other hand is incredibly practical for daily commuter and even long distance travel - assuming you have home charging - but not for hauling tons of stuff long distances.
The lighting is fine for towing, especially the type that people usually do. You can tow up to 10,000lbs and the truck has ridiculous power to pull it.
What you can't do it tow it long distances (>90mi, worst case) without 40 minute stops every 1.5 hours. That sucks.
But the truth is very few truck owners are towing huge loads long distances.
However, if you are pulling your lawn care trailer around town, you will not have a problem, because every day you start with a full charge.
As an aside, the main killer of range for a trailer is a function of speed and drag. Low drag trailers driven at highway speeds (60-65) have marginal impacts on range, regardless of weight.
Again, the whole thing is ridden with misconceptions and misunderstandings. The majority of people who tow stuff, can still tow stuff while reaping cheaper operating costs.
I don't think that market is a niche at all. From what I can tell, most pickup owners don't use them as a pickup. They use them as a more masculine pavement SUV. So, you'd think, the F150 L and Cyber truck would be perfect.
The main thing holding EV back is the oil industry, not the tech. The US is the only country lagging on EV and its all because the industry puts so much effort in to squashing all progress.
EVs are simpler and cheaper. Look at how fast adoption is growing outside the US. If US citizens could buy a BYD for the same price as in China, the the US auto makers and oil companies would be in trouble.
I drive quite a lot throught southern Europe with my EV, and it's super frustrating that gas stations have the infrastructure on the highway while for my EV I have to go just outside the highway to a fast charger (wasting time), then I need to pay again (and waste a lot of time to go through the gate) to get back on the highway for example in Italy.
I can do a ten hour road trip with a family of four plus a dog in a used (2022) EV that I got for ~30k last year. I think the idea that price and range are problems is exactly the misconception that op was taking about. They are somewhat more expensive, although when I originally did the calculus, fuel savings made up the difference in monthly payments for a new vehicle, but that's going to vary a lot. The is a very small proportion of people for whom range is a legitimate concern.
Range is the misconception, because people view range through the "sit and fill up then drive till empty" paradigm.
That is not how EVs work or how they should be used. They should be charged overnight/when you are doing something else, and on road trips should be charged to align with other stops even if those stops are 10 minutes. It's rare that I have ever done the "sit in the car for 40 minutes waiting for charge", and extremely common to do the "Put car on charger for 13 minutes while going into [insert any of the gazillion places with chargers in the parking lot] to use the bathroom, stretch legs, and get a snack, or see a landmark"
Also you usually structure it so you arrive at your destination with very low charge, because you fill up while there. I've yet to be at a hotel with a gas pump in the lot.
Again, EVs function differently than gas, and that change of paradigm really gets people ruffled up and confused.
You can buy 1-2 year old used Teslas and BYD's in Australia for ~30% below retail.
Meanwhile Toyota hybrids not just retain their value but there have been moments where used RAV4's are listed above retail because the waitlist for new was so long.
A 600 mile trip can (theoretically) be done with 1 charge, because you leave home with full range, and arrive with 0 charge (and fill up overnight). That one charge is done while eating dinner, or spaced out in increments over the course of the trip, stops which you would take anyway. I know few people who want to bang out 10 hours without stopping for at least 1-2 hours over the course of the trip. And those who do, can be the edge case with gas cars.
So you need to go 600 miles, and you need 1 full charge worth of energy during that.
If that one charge takes 1 hour, you can also break it up into four 15 minute sessions at any time of your chosing.
I'm sorry, but almost no regular person does 10 hours without at least four 15 minute stops.
Range is not at all the problem people make it out to be.
An F-150 Lightning and Cybertruck weigh somewhere between 6000 and 7000 pounds, so I personally think of them the same way as if you replaced your horse with a hippo.
It's not hard to convince people to move to electric, just make it such a better economic proposition that it would be silly not to.
I disagree. I really want a Lightning but live in a very rural place, weekend in an even more rural place, and need to pull a trailer pretty often.
I already have a plug-in hybrid that gets 40+ miles/charge and have opined all over the internet that the perfect car is one that gets 100+ miles/charge before firing any gas engine.
It sounds like the next Lightning will give me that though I don’t put much stock in their promises. Personally the Scout is too bougie but it does similarly.
I disagree along with you. EVs would work for 80% of the population, there is a long tail of people who an EV will never (well foreseeable future) work for.
Thankfully, the mass of humanity that should be transitioning lives in populated areas and never tows anything for more than 75 miles. There is no need to get bogged down in back and forths with the small subset of people who an EV will not work for.
I don’t get plug in hybrids. All other engine types save you more money compared to the next less efficient alternative the more you use them, but plugins get closer to the less efficient alternative (regular hybrid) the more you use them. Add in the approximately 25% price hike over the hybrid version when there is one and it makes no sense to me.
...misconceptions and misunderstanding, rather than actual practical matters.
What's the range of an F-150 Lightning when towing a small travel trailer? The Rivian R1T is ~150 miles give or take. I assume the F-150 is similar.
At least for towing, the math isn't great. Especially when you add in the cost - my Honda Ridgeline was $42k in 2021. EV trucks are roughly double that amount.
At the size of Ford, sales numbers can be at a different mark for what is considered successful than others. Not to mention dealer gamesmanship fudges real sales numbers.
As to the Cybertruck it's both interesting and kind of ugly... repairability is another concern/issue as is pure cost...
I'm far more interested in the Slate[1] myself. It's probably closer to what a lot of consumers would want in an electric truck. It really feels like a spiritual successor to the OG Jeep (GP).
> At the size of Ford, sales numbers can be at a different mark for what is considered successful than others.
Does this really hold when Tesla has a considerably higher valuation?
Tesla is sitting at an egregious 30x market cap of Ford. If anything... I'd expect them to have sales targets that are ~30x the size of Ford.
When you consider that Ford also makes many more models than Tesla (Tesla has like 8 core models incl the cybertruck [and the not-yet-for-sale semi...] , Ford has like 20+)
By all measures - Tesla should be considerably more aggressive with sales targets for a core model, and it seems pretty clear the cybertruck is just a slow rolling market failure.
For 2025, Ford sold about 2.2 million vehicles, Tesla was like 1.6m. Given, more variety for Ford... But there's also margins and supply chains to consider.
The Cybertruck is kind of ugly and very expensive... not to mention that no EV truck really does towing well. The fact that the Lightning sold more than the Cybertruck doesn't make it a success.
The Cybertruck, imo, is not too different than a limited run sports car from a major car company... it's just a step above a concept car. The Lightning from Ford was an attempt to see if a market was really ready to shift to EV, it largely isn't. Even though I think it's probably a great option for a lot of work truck use, that doesn't include long distances or heavy towing, but then it likely prices itself out of that market segment too.
I see the slate as the successor of the now extinct (in Can + US) mini-truck. 90s trucks like the small Toyota Truck, old Ford Ranger, Nissan hardbody, etc.
The kind of trucks that landscapers are still using, that are beat to shit, and have three features, cheap, load carrying, reliable by way of simplicity.
I can see that, but I mean in terms of body specs and room to reshape/cover/modify the vehicle to different needs beyond pickup truck. Including a second row of seats.
I'll be interested in the Slate when I can actually buy one. I've seen far too many startup car companies fail to launch to ever get my hopes up. Also, the hopes that the very first vehicle from a brand new company will be affordable are not realistic. Making affordable vehicles requires production at large scale, and that requires enormous capital investment, which generally means your company needs to already have income. Even if it just to prove to potential investors that you have basic competence.
Don't think that just because a billionaire is interested in the project that the funding will be easy. Billionaires don't like to spend their own money and can be easily distracted by newer and shinier projects.
When the cyber truck was announced we decided to buy a Super Duty instead. That was 5 years ago. It's now paid off and driven us and our RV all over the country, and still worth more than half it's purchase price with many more miles to go, and no issues at all (knock on wood).
A lightning, cyber truck, or even rivian can't do those things.
Instead of waiting for a slate just buy a little gas pickup and GO USE IT, live you life!!!
It’s also the fact that Ford investors care about profits and its stock is not just a meme stock with no relationship to current or future profits like Tesla.
Same. The Slate is so close to what I actually want out of an EV: basic, utilitarian, cheap, not made out of 5 iPads. It's not perfect, but neither is any of its competition.
This is a case study in the failure of product market fit.
There is tons of room for a low cost, high quality small electric or hybrid pickup in today’s market.
Ford Maverick sales have been exceptionally strong, setting records in 2025 with 155,051 units sold in the US of A, up almost a fifth from last year.
Tesla needs to make a product that people want, and continuing to try to sell one they don’t want just won’t work. Why not pivot and build the truck people are asking for? Otherwise, this program will fail.
Armchair internet analysts think they know better than the biggest car producer in the world that reinvented the modern supply chain.
"But look at Tesla market cap!!!"
Toyota had the right intuition: focus on EVs when the global sales will make sense for it, meanwhile avoid throwing good money after bad like most legacy automakers did with EVs.
Toyota is not immune to throwing good money after bad. They have dumped billions into hydrogen fuel cell research and production over three decades. Last year they sold more Venzas than hydrogen cars.
Notably, the Venza was discontinued after the 2024 model year and those sales figures represent inventory leftover from prior years.
I find it funny that car discussions here are so much busier than computer discussions. I wonder if over there at the mechanics forum they spend as much time discussing their laptops and ignoring the drills and screwdrivers
It says a lot that spacex had to buy so many trucks just to help the sales numbers. I always thought the ford lightning was a better option for most people anyway. It is too bad they are stopping production when it seems to be the winner.
5,600 units of Cybertrunk and Semi combined is basically 5,600 units of Cybertruck. The Semi is still a boondoggle. I can believe that number. Your maximum sales figures are capped by your price point, and the Cybertruck, as well as the S and X, are in that "Fully successful this vehicle will have sales in the mid-thousands" price bracket.
I sometimes wonder about a world where those trucks managed to hit their $40,000 price points. For the Cybertruck it was clear that Elon demanded way too much (four wheel seering? Come on) to ever get close to it, but for the F150 it seems more like the price was due to Ford halfassing the production.
There is also the optic that the premiere US EV company failed to deliver an EV pickup truck behind Rivian, Ford, Stellantis, and arguably did a far worse job at it.
The F150 lightning was always going to be a tough sell for die hard truck customers but it at least has all the fit and finish that those customers expect, with access to the F-series aftermarket.
imho, CT is horribly looking car with absolute disregard to any aesthetics. everything else is secondary. it has vibes of Aztec. one of the worst selling car ever.
It wasn't canceled for poor sales. It was canceled because it was too expensive to produce, and would not fund all their other EV/battery projects. They found a better road to profitability in that front.
I've owned a few F-150s over the last 20is years. It has the best fold up seats of any truck - entire back cabin floor is flat which is great for my dogs.
I rented a lightning on Turo and it was amazing - planned on getting one as my next truck. I would drive a CT depending on price but they just draw too much attention.
I wanted an F-150 Lightning when it launched. Demand was high enough that I was told I'd have to pay over retail. I did not buy an F-150 Lightning and bought an ICE (internal combustion engine) vehicle. The depreciation of electric vehicles has made me appreciate those circumstances more and more.
> Demand was high enough that I was told I'd have to pay over retail
Meanwhile the article says "the Ford F-150 Lightning delivered approximately 27,300 units in the US."
I wonder how much dealers lie about these things. They tell you that there's not enough of them to go around, then Ford cancels them, because of what exactly?
There were not enough to go around when it first came out. A couple years latter and everyone who wants one has one and there are plenty. This is normal for new cars - people who want the latest model line up to buy them as they come off the assembly line, then they all have one and sales drop.
> The depreciation of electric vehicles has made me appreciate those circumstances more and more.
The depreciation for most EVs isn't all that different from that of new ICE vehicles. For a while, MSRPs were artificially inflated by the EV tax credit, which could give artificially worse depreciation appearance.
Same here. I was told it would take a at least year on the waitlist. A month later I had 2 friends offer me their spot. They weren't impressed with the truck after a few reviews came out showing bad towing performance. I opted to buy a used ICE truck instead and have zero regrets.
The depreciation though has meant that used EVs are a bargain now.
But yes, as usual, dealers killed an EV. Same story for so many EVs. They don't want to sell them. They saw their opportunity to milk and screw up a product they didn't want, because of scarcity, and effectively poisoned it.
I love my EV, but for anything that needs the range they should have a super-efficient gas or diesel engine that can charge the batteries? It could be a much less complex engine.
That said, they big car makers only chased the government incentives, which was a great reason to have them.
Electric everything is the future. It is obvious (e.g. heat pumps, EVs).
Looks are subjective, but what I don't understand is why they put an enormous vision obscuring frunk on it. The vehicle could have been considerably easier to maneuver in tight spots and safer to pedestrians at the loss of just some dubious storage space with no loss in bed capacity. Or it could have been the same length or even a little shorter and have a full 4x8 bed in the back.
If anything the vehicle was designed more for aesthetics than for practicality. There is no engine up front. There's no need for all of that space in front of the driver. It's entirely possible to engineer crash resistance without needing 4 goddamn feet of crumple zone. They could have had both a crew cab and a full size bed. Or the short bed but a more practical size.
Just before its release there was some press about a few high ups at Tesla who urged Elon to make a “traditional” looking pickup alongside the cyber truck in case it was a flip, but Elon shut them down hard.
I’d be really interested to know if they’re going to do that.
The tech is incredible and will filter into all vehicles in a decade or so (48v, Ethernet instead of CAN, etc)
I'm as much of a Tesla Fan Boy that you can be but I have to say, the F-150 seems like a darn good vehicle and it's sad they're killing it. I especially like the V2X features.
I have one and it is an amazing vehicle. However, what they are planning with their new EREV system coming out in 2027 seems pretty interesting too. You get your usual battery only mileage and then a generator kicks in to recharge the battery for longer trips. I would imagine it wouldn’t be required in 95% of most people’s trips but it gives folks the option n long road trips or heavy tows.
I like it because it skips the usual hybrid approach of switching over to an ICE engine that drives your wheels in a different way and simplifies things immensely.
I remember when Elon promised that they would have an extended range battery option for the Cybertruck, but then realized the logistics of such a thing are extremely challenging and quietly dropped it.
F-150 Lightning is better vehicle than Cybertruck - however Ford is a political company (not like Musk) as in the fortunes of Ford lie to an extent with politicians, unions etc
so hopefully ford can turn the F-150 into an Extended Range Electrical Vehicle
They are the worst of both worlds: not enough battery range to satisfy on long trips plus the weight and maintenance headaches of a gas tank and engine, especially silly to lug that around if 90% of your trips are in battery range.
As a 2012 Volt owner I think EREV was a great idea in the 2010s given battery tech and networks at the time. In the 2020s, they seem a weak compromise that I wouldn't recommend to people.
No shit. The CT is ugly to most consumers' sensibilities, and not a "real" truck to most consumers in the truck segment. It only survives as long as it serves Musk's ego. But that's ok -- Tesla is Musk's company and shareholders are happy with that status quo. Who else cares?
The Cybertruck isn't a "real" truck, but the vast majority of trucks never do real truck stuff anyway so that's not as big of a gotcha as people think. Hell, even F-150s and Dodge Rams and GMCs have stunted vestigial cargo beds now, they're more like minivan utes. How many trucks can you buy today that can fit a standard everyday 4x8 sheet and a load of 8' studs in the back and close the tailgate?
> but the vast majority of trucks never do real truck stuff anyway so that's not as big of a gotcha as people think.
The whole point for those non-utilty buyers is the badass, tough-guy branding. Would a whiskey-drinking, steer-wranglin', meat-smokin', spur-boot-wearin', woodshop-havin', permanent-5-oclock-shadow BAMF drive a electric CT? No. Therefore the CT fails at the one thing they expect of trucks due to its lack truck aura.
I'm sure the usual detractors will be here to whine "Electrek is biased against Tesla!"
To which I would ask: Is it "bias" because they simply report on Tesla frequently? Would it be "less biased" if they ignored Tesla? Obviously Electrek can't simply invent positive press for Tesla to report on.
Putting that aside though. The Cybertruck by all measures has been an abject failure. Its production run was so limited that insurance companies refused to cover it [1] and the NHTSA took something like two years just to crash test the thing due to how few of them there were on the road.
Combine that with 10 fucking recalls for absolutely horrific safety issues [2] and the company making the batteries taking a 99% slash in its $2.8 billion dollar contract [3] the thing is a complete travesty
Fred Lambert (Electrek founder) was pro-tesla and was using his site to get a huge number of referral credits. Then Tesla changed the rules on that referral program.
That's what triggered the beef. Fred sold all shares, took down all the pro-tesla articles, and posts nearly exclusively only negative tesla articles since.
Seems both parties were/are within legal rights, but it is clearly bias.
Literally the only people who can think that this dude is anywhere remotely objective is if you are already a Tesla hater; he posts qualifications in every title and always adjusts the wording and tone to be negative. Every Electrek's take on an article is him describing how he warned everyone about the Elon/Tesla heel turn as you laid it out. It screams confirmation bias but since he isn't a journalist there's no code of ethics he's bound to follow.
Unless they come right back with a comparable implementation with a maverick/ranger type form factor, Ford is absolutely shot itself in the foot canceling the lightning. I’ve been Evie only for five years and have driven both the electric Silverado and the lightning. I bought the lightning. It’s fantastic. They are absolute idiots for discontinuing it.
Cybertruck is a gimmick. And the fad has passed. No wonder they're not selling well.
And they don't age well. Most of the ones around here are starting to look... grimy. Or dingy. After just a couple of years. It's a poor advertisement for itself.
And, yeah, then there's cultural eye-rolling. It's really the only vehicle I hear people openly mock when they see one... And that's not a Tesla/Elon thing entirely, since people don't have the same reaction to other Tesla vehicles.
I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics hurt it quite a bit. It is such a distinctive vehicle with a strong association with Elon, that there was an immediate brand association. It may have had poor sales anyway, but it certainly didn't help that many folks on the left, who are typically the most 'pro EV', had a large 'anti-Elon' shift around its launch.
That said, even though it's not to my taste, I do admire that they dared to do something different and took a big gamble on it. So many vehicles, especially in the truck space, are almost indistinguishable and lack any kind of imagination. Kudos to Tesla for trying to break the mold and push the category somewhere new.
>I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics
That and also it's just a bad product.
>That said, even though it's not to my taste, I do admire that they dared to do something different and took a big gamble on it.
A pickup truck should just be max utility, especially if you're a manufacturer making your first one
edit: agree there's a market for the raptor off-road tremor package thing, but it wasn't ford's first and they've been selling commerical trucks for 75 years. A true tesla f150 competitor would have sold like crazy, I think
> A pickup truck should just be max utility, especially if you're a manufacturer making your first one
The modern US pickup truck isn't built for utility. It's a $60,000 four-door lifted luxobarge with leather interior and a short bed. It signals (perceived) wealth while preserving working-class alignment. It can also be justified by way of having to pick up used furniture for TikTok refinish and flip projects or bimonthly runs to Home Depot to buy caulk and lightbulbs. Independent tradesman can write them off as work vehicles or, allegedly, use COVID-era PPP loans to buy them.
It's the suburban equivalent of a yuppie's Rolex Submariner. Investment bankers generally don't go scuba diving and if they did a dive computer would be vastly preferable.
I say all of that to say that making a pickup truck for that market segment isn't a bad idea from a numbers perspective. You just can't market it as a luxury vehicle because the whole point is that it is but it isn't.
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> A pickup truck should just be max utility
A working truck should be max utility. Around the core market of "working trucks," there are various wannabe truck products that do not have to be max utility. For example, a Subaru Brat or a Hyundai Santa Fe. Niche products compared to an F-150, but they had/have their fans.
I personally can't stand the design, but the idea of an impractical "halo vehicle" that appeals to a niche audience but burnishes the brand as "forward-looking" is not a bad one. It's just the execution of this particular halo vehicle that I would have a problem with were I in the market for a lifestyle look-at-me vehicle.
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>A pickup truck should just be max utility,
The problem is as soon as you go EV, you use a lot of utility from the get go. With a truck specifically, because its a brick aerodynamically. There is no reason to buy a Cybertruck or Lightning when you can get a gas or hybrid F150 (or a Raptor) for a little bit more, and be able to sit at 80 mph on highways without worrying about range.
The biggest suprise about the lightning is that Ford didn't put in a gas engine in it as a range extender. They have 3 cylinder ecoboost engines that would have been perfect for that.
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> pickup truck should just be max utility
Except the main demographic buying F150s is suburban dads driving to their office job.
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I don't know much about car economics but I'd think Tesla probably should have built a truck to sell as a fleet vehicle first. There are very few car brands that aren't part of a larger entity doing b2b vehicle sales.
> That and also it's just a bad product.
I want whatever the v3 equivalent of the Cybertruk would be. Assuming they improve on it.
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> it's just a bad product. So you've never driven one?
> A pickup truck should just be max utility You don't know much about trucks? What does this even mean, max utility? Trucks are designed for different purposes. Should we eliminate all programming languages besides bash or python?
> especially if you're a manufacturer making your first one Seems like you don't know much about business either. Most new products should NOT try to do everything at once the first time.
>A pickup truck should just be max utility, especially if you're a manufacturer making your first one
I don't think this is actually true, most pickup trucks aren't designed for maximum utility. They're designed to sell a lifestyle.
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Politics or no, the price point ultimately dictated its maximum sales. By that measure it's a reasonable success, and if Elon was forecasting that they would sell multiple tens of thousands of vehicles per year at a $80,000 price point he needs to lay off the drugs. Elon sometimes seems like the living embodiment of "How much could a banana cost, Michael, $10?" parody of out of touch rich people.
I think if people who like trucks didn't see videos of things like the bumper ripping off when towing or minor failures leading to whole vehicle shorts it might have done better. The people who want trucks want resilience and ability to self-service more than the average car buyer.
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I remember the "under $40k" announcement price
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> I do admire that they dared to do something different and took a big gamble on it. So many vehicles, especially in the truck space, are almost indistinguishable and lack any kind of imagination.
I 1000% agree with this, in fact I love the way it looks, like something out of a SEGA Saturn game. But I would never buy one for the same reasons I would never buy any Tesla, or in fact any EV, or any post-2014 car at all. But the looks of it are not one of those reasons :)
I do have to laugh every time I see a Tesla with one of those “Bought this before we knew Elon was crazy!!” stickers, because to me they just read as “Wahhh I bought my car to make a statement and now it makes the wrong statement and I am self-conscious about it!!”. It's weird to me to think that other people are thinking that way about their automobiles, because I bought mine (Prius C) based on its features and how they fit into my needs and my life. I guess the Prius line was a popular “statement car” of the pre-Tesla era, though, like how Brian drives one on Family Guy, or the “Smug Alert” episode of South Park, but it was never that for me.
> Wahhh I bought my car to make a statement and now it makes the wrong statement and I am self-conscious about it!!”. I
I read it exactly the opposite. Somebody bought a car not because they were making a statement but just because they thought it was cool, only to find out later Elon was a nazi nutjob, and they don't want people to think they bought it because they share the same views.
Let me get this straight. You bought a "statement car" but not for its statement, and then you assume that other people driving a different "statement car" bought it because of the statement?
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> “Wahhh I bought my car to make a statement and now it makes the wrong statement and I am self-conscious about it!!”
The correct interpretation for most people is "I bought my car because it was a good car and now for reasons beyond my control it may appear to be a political statement. Also sorry for giving that guy money, I didn't know he would spend it on Trump."
I understand you don't think it's a good car, which is fine, but most people who bought one did not agree with you.
Your comment is a little confusing because you obviously understand this concept, you bought a Prius because you thought it was a good car, not because of a political statement others may have projected onto your purchase. The same is true of most Tesla owners.
They may not have put it there because they were "self-conscious" about their "statement car." They may have put it there in an honest attempt to avoid having their car vandalized for something they had nothing to do with.
> I guess the Prius line was a popular “statement car” of the pre-Tesla era, though, like how Brian drives one on Family Guy, or the “Smug Alert” episode of South Park, but it was never that for me.
... So you admit to falling for Toyota product placement in cartoons.
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I'll applaud anything that tries to move us away from the current stale design trend where every car looks like the same boring bar of soap and every truck looks like the same aggressive, drivable, mechanized fist.
But anything in this case is a pedestrian-maiming, finger-slicing, dumpster on dubs. Not sure that's really a move in the right direction.
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The bar of soap is aerodynamic https://en.wikipedia.org/wiki/Drag_coefficient
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You can attribute the failure of this vehicle to politics if you like, but it's fairly obvious to anyone watching why it failed - it came out at double the proposed priced with half the proposed range. It's not even the hideous design, there were hundreds of thousands of "pre orders" who knew about the horrible design. It's the price and range.
Have we completely forgotten about how Tesla dealerships were shot up, firebombed? Video after video showing cybertrucks vandalized with scratches and spray paint?
It may be a terrible car from a terrible program, but these events at least bear mentioning. If you saw it happening in 2025, would it have a cooling effect on your decision to purchase? Who would want the trouble?
The targeted vandalism/terrorism definitely stopped a lot of purchases.
Elon Shithead promised a lot for apparently a good price and wasn't able to deliver.
It wasn't just the hate i think.
> Elon got heavily involved in politics hurt it quite a bit
I think the Cybertruck was DOA and his involvement in politics got people who shared his views to buy one in order to signal the same.
Also the fact that many truck deliveries were literally DOA as in the truck bricked itself in the driveway.
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The Cybertruck also does the tightest turns because it has front and back wheel steering. I could imagine that to be useful on job sites.
The kinds of people buying cybertrucks aren't going to be caught dead on a job site.
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No it doesn't. A regular Suburban without 4 wheel steering still has a tighter turning radius. A fucking Suburban!
2002 GMC Sierras did this, it was called quadrasteer
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A full-size Ford Transit - which is much larger than a Cybertruck, and much more useful - turns in about an 11-metre kerb-to-kerb circle.
That's fully a metre and a half tighter than the Cybertruck.
Not really, sites are pretty much always spaced out. Ironically, it’s best for city and daily driving - it’s a pure luxury feature.
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I'm one of the few people that love the cybertruck design, but even I can't look at one these days and not think "swasticar". It's terribly disappointing, really. Fully self-inflicted.
The thing with Cybertrucks losing panels certainly didn't help.
A big part of the Cybertruck marketing was the robustness of its unusual design: exoskeleton! space grade materials! They smashed the door with a hammer and it didn't dent (just avoid pétanque balls...), Elon Musk commented that it would destroy the other vehicle in an accident. Morally dubious arguments sometimes, but it appeals to many potential customers.
And then, the vehicle that is supposed to be a tank falls apart by looking at it funny. And the glued on steel plates, is it that the exoskeleton? Not only the design is controversial, but it failed at what it is supposed to represent.
I mean as with most "product" things related to Musk, it's more about the meme stock than any fundamental coupling to finances in the real world.
Ford is a car company. They sell cars. The Lightning was a poorly selling car, so they stopped selling it. Pretty simple!
Tesla is a lifestyle company. They make line go up by owning the libs, catering to edgelord identity, and triggering speculation. The Cybertruck probably gained the company more memetic shareholder value than it lost as a real product.
> I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics hurt it quite a bit. It is such a distinctive vehicle with a strong association with Elon, that there was an immediate brand association. It may have had poor sales anyway, but it certainly didn't help that many folks on the left, who are typically the most 'pro EV', had a large 'anti-Elon' shift around its launch.
IMO the sort of person who wants a vehicle like Elon's dumpster has a strong overlap with Elon's politics. Basically everything about its design and marketing was aimed at the sort of person who is focused on presenting a masculine image, who thinks they're going to be in a war zone on their daily commute, who wishes they could drive through a crowd of protesters, etc.
Basically the only thing "left wing" about it is the fact that it's electric.
> Kudos to Tesla for trying to break the mold and push the category somewhere new.
The only thing it actually did new was the drive-by-wire steering, which is by all accounts impressive but could have been done on any normal vehicle as well. The "unique" styling is mostly just re-learning lessons that John DeLorean taught the rest of the industry decades ago.
> IMO the sort of person who wants a vehicle like Elon's dumpster has a strong overlap with Elon's politics. Basically everything about its design and marketing was aimed at the sort of person who is focused on presenting a masculine image, who thinks they're going to be in a war zone on their daily commute, who wishes they could drive through a crowd of protesters, etc.
Elon is an ass, but this is still the most crudely and childishly stereotyped thing I've read on the internet today. Congrats.
I'll always give Tesla, SpaceX etc props for the work they accomplish, even though Elon is at the helm, he's not a perfect dude but I will give him props when he gets something right too. At the end of the day his employees are doing incredible work and it should not be written off because of Elon. To any Tesla / SpaceX employee whether you agree with Elon or not, thank you for helping to build a more interesting tomorrow.
Yeah SpaceX's tech is amazing. Funny China's like "star link launches are bad" then they're trying to do even more, China knows what's up.
Honestly, both the Lightning and the Cybertruck are just bad trucks. Some review of the Lightning I read said it has less than a 100 mile range towing a full load.
It's a fashion statement, not a work vehicle.
> Some review of the Lightning I read said it has less than a 100 mile range towing a full load.
Because of course towing long distances is the only reason you'd ever want a truck.
Obviously we can start by acknowledging that the vast majority of F-150s (and other half-ton pickup trucks) sold in the US these days are purchased by people who maybe haul a load of mulch or dirt once a year and otherwise use them as daily commuter vehicles for which no part of their "truckiness" actually matters for any reason other than image. I absolutely agree that these people should drive something that's not a truck, but that's a battle we're not going to win, so I'd rather have them driving an EV truck instead of a gas-guzzling V8. It's an improvement in some ways even if in reality that suburban parent would be best off with a minivan as their daily and renting a pickup from Home Depot for that mulch run.
My one friend who has a Lightning is exactly this. She used to have a gas F-150, replaced it with a RAV4 that she didn't like so she rapidly replaced that with the Lightning and loves it. Lots of power, quiet, smooth, and never needs to go to the gas station. I don't think she's ever fast charged it, just plugs in at home and goes about her life.
Where I live there are a lot of people who actually do need a truck or truck-based SUV for recreational purposes but don't really go long distances, like towing their boat up to the lake for the weekend, towing ATVs to the trail, or towing a RV trailer to a nearby state/national park where they'll then plug in to the nice 50A outlet and charge back up overnight without having to think about it.
There are also an absolute ton of commercial fleets that need pickup trucks for one reason or another but their trucks never leave their metro area and always end up back at the office every night. Lawn care, delivery, etc. where the only downside of the current lineup of electric trucks is that they're all only offered as the ultra short bed crew cab configuration instead of a long-bed standard cab.
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EVs are absolutely the wrong choice for time-constrained long distance travel, like long-haul trucking or the midwestern three-day-weekend road trip, but the Lightning and its GM competition that were actually designed to be good at things instead of a pure image machine are very good at certain roles.
I counted 49 pickup trucks with empty beds in the parking garage downtown this morning.
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> many vehicles ... are almost indistinguishable
That is so right on the money. I attended the LA Auto Show a couple of months back and the takeaway was that every manufacturer pretty much makes the same safe car. There might be a feature here and feature there, but it's the same car.
In the years past they at least had lots of concept cars. This year, I maybe saw two and they weren't all that "concept".
Elon going off the deep end is the tail wagging the dog. It's an objectively terrible car.
The collapse of the company overall, particularly the Model Y, which is a great car, is all about Elon. Not only his unveiling as a fascist, but he essentially looted the company.
pumped the stock and then tried to use the twitter buy as a way to sell greatly without taking the price too hard.
they wouldn't let him out of the sale -- he sued 3 times to get out of the twitter buy agreement -- so now he owns that too.
gl getting out of one in case of a crash when the battery that opens the doors malfunction
I'm very much on the left, and I honestly like the design of the Cybertruck. (I know this puts me in a minority.) It is disappointing that the original "unibody" design was abandoned. The new design where the body panels just randomly fall off is silly.
If it was made by some other company I would genuinely consider buying one. But I would never buy another Tesla. I owned an older Model X, before Elon went full-fascism. And even ignoring Elon, the car was awful. It was shoddily built, kept breaking down, and the service experience was shockingly bad. Absolutely atrocious.
But after all that, I can't give money to Elon ever again. I can't fund America's descent into fascism. I could not live with myself.
> I'm very much on the left, and I honestly like the design of the Cybertruck. (I know this puts me in a minority.) It is disappointing that the original "unibody" design was abandoned. The new design where the body panels just randomly fall off is silly.
Function should drive form. The design would be cool if it was for a cool function.
Say you have a beautifully-made, expertly-weighted tack hammer. That looks cool on your work bench and works well. If you refashion the hammer into a kitchen spoon, it looks dumb in the kitchen and works poorly for stirring a pot.
> it's not to my taste
It's not just you, it's universally tasteless and that's the point: It is a contrarian vehicle.
In an age where the Internet has flattened subcultures into surface phenomenons, the only remaining way to publicly distance yourself from normality is by making patently, obviously bad decisions and using the backlash to further fuel your ego.
While largely true, that trucks have adorned the comforts of luxury cars, most are running 6' beds. This largely ignores the evolution of the truck and the job site. My family operates contracting and excavating businesses that operating in all manner of weather and terrain, no one is carrying loads in their truck beds anymore... its not even legal most places unless you convert to a dump bed...
Whats in their trucks? Well, a crew cab occasionally is used for car pooling workers, where they all park their vintage beater trucks at the business... Sometimes weather sensitive tools, or job related items, documents, you can just throw these in a glove box... The bed usually has a gas pump for refilling remote equipment. Cones and other safety shit. Sand hoppers for plowing. Yes they also use these "luxury" trucks to plow.
The thing is... These people are making decent salaries... my direct relatives are multi-millionaires who still pick up a welder, a hammer, a shovel.
Im see alot of assumptions about why trucks evolved the way they did, who owns them, and what for... I would argue the "luxury faker" is a very small crowd, one that likely moved to the cybertruck... and despite the trucks looking modernized, are beaten to pulp over long service lives.
Now, go get in a modern tractor, dump truck, or excavator. They are also all AC, Radios, Computers, Leather Seats, etc... People want to be comfortable.
I mean, in certain circles online, people were literally calling Cybertrucks "Swasticars." Not the greatest for marketing.
I feel like kudos for making a public eye-sore merely because people typically don't make public eye-sores is a bit missing the point.
I think the dealership monopoly is partly to blame. Dealers get more reoccurring revenue from ICE vehicles, so they are incentivized to not stock EVs and to steer customers away from them. Ford seemed to understand this and attempted a direct sale program for EVs, but they canceled it due to dealer pushback.
https://fordauthority.com/2025/02/ford-ev-inventory-hub-syst...
Yes I think there's a real innovators' dilemma here for traditional automakers with dealer networks. Dealers make most of their money on servicing vehicles, not selling them. And EVs require almost no servicing.
I bought a used Audi etron a couple months ago. Agent was going to try to sell me a service plan and realized none of them apply to electric :) The downstream fanout of the auto industry is huge…
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Ford did try to make it up to them by offering a bevy of aftermarket add-ons for the Lightning that were sold through the dealerships. As a consumer, I wanted them to keep the EV and ICE versions as similar as possible, with the hope that parts would be cheaper and easier to find.
Also dealers are one of the most reliable GOP funding sources. The GOP does not like EVs.
They seem to be flooded on dealership lots and are not selling whatsoever. OEMs force dealers to take the crap vehicles if they are to get the good ones. You have a vehicle that started off as a hard sell to the crowd that normally buys the vehicle and then you make it so the price is astronomical...forget the dealer reluctance, what did you think was going to happen?
[1]:https://youtu.be/F0SIL-ujtfA?t=532
Yeah I mean the obvious problem is that consumers specifically want to buy new ICE cars.
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> Ford seemed to understand this and attempted a direct sale program for EVs, but they canceled it due to dealer pushback.
Why didn't they just do it anyways? Dealerships seem like a pointless middleman, but I know absolutely nothing about what leverage they have. Self-driving cars can not come fast enough
Because dealerships are the automakers' real customers, at least right now.
You don't buy a vehicle from Ford; your local Ford dealership buys a large number of vehicles from Ford, and then you buy one of those.
Yes, an argument could be made that eliminating the dealership keeps the same customer base while eliminating the middleman (see also: Carvana), but now you have a lot more cost and logistics (shipping individual cars to individuals' homes, for example, rather than shipping truckloads to a single well-known spot) and unless you're willing to do the Carvana/CarMax thing of offering a 7-day return window (which adds even more cost and logistics and risk), the average American customer won't feel as comfortable buying a vehicle sight-unseen from across the country as they would if they could sit in the thing while a salesperson pitches it to them.
That means you're taking on whole new category of cost and risk, while assuming that you won't lose any of your incoming revenue.
That's kinda a big assumption, and the major established/legacy/whatever-you-call-them automakers aren't known for having a high risk appetite.
Extensive regulatory capture -
https://en.wikipedia.org/wiki/Tesla_US_dealership_disputes
I have a conspiracy theory take on traditional manufacturers being so anti-EV.
Basically the primary differentiator between car companies and the primary barrier to entry in the combustion vehicle business is the engine, especially in the US. Look at the marketing, horsepower and torque are always the topline numbers. Zero to sixty and quarter mile drag races are the favored metrics. Each company spent decades perfecting the engines and the majority of the engineering effort goes into them. Even the transmissions get second fiddle status.
But now EVs come along and the electric motors are commodity parts that are already well optimized. There's little one company can do to make the motor significantly better. Battery tech is cutthroat and also largely outside of the car company's scope, although Tesla does more than other car companies with their megafactories and experiments with oversized cells. If EVs become popular there's little to stop competition from sprouting up everywhere and killing profitability for the legacy auto manufacturers.
It's a shame the Lightning got discontinued.
As an EV owner, it sucks that the main thing holding the technology back is misconceptions and misunderstanding, rather than actual practical matters.
People think EVs are cars with tanks of electrons, and run aground the same way you would if you thought horses were cars full of hay. It's a different transport tool that gives the same results, you just have to know how to use it properly.
> It's a shame the Lightning got discontinued. > As an EV owner, it sucks that the main thing holding the technology back is misconceptions and misunderstanding, rather than actual practical matters.
The F150 Lighting (and the Cybertruck) are failing precisely because it was impractical. It was expensive, has limited range when doing actual "pickup truck" work, like hauling tons of construction materials. It was built for the very niche market of buyers at the intersection of luxury pickups and EVs.
People who buy huge luxury pickups tend not to want EVs, and people who buy EVs tend not to want huge luxury pickup trucks.
A practical work truck needs to be smaller, less luxurious, and less expensive, electric or not. If Ford follows through and releases a plugin-hybrid Maverick with 150ish miles of EV range plus the onboard generator, that would be ideal.
A pure EV drivetrain on the other hand is incredibly practical for daily commuter and even long distance travel - assuming you have home charging - but not for hauling tons of stuff long distances.
The lighting is fine for towing, especially the type that people usually do. You can tow up to 10,000lbs and the truck has ridiculous power to pull it.
What you can't do it tow it long distances (>90mi, worst case) without 40 minute stops every 1.5 hours. That sucks.
But the truth is very few truck owners are towing huge loads long distances.
However, if you are pulling your lawn care trailer around town, you will not have a problem, because every day you start with a full charge.
As an aside, the main killer of range for a trailer is a function of speed and drag. Low drag trailers driven at highway speeds (60-65) have marginal impacts on range, regardless of weight.
Again, the whole thing is ridden with misconceptions and misunderstandings. The majority of people who tow stuff, can still tow stuff while reaping cheaper operating costs.
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I don't think that market is a niche at all. From what I can tell, most pickup owners don't use them as a pickup. They use them as a more masculine pavement SUV. So, you'd think, the F150 L and Cyber truck would be perfect.
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The main thing holding EV back is the oil industry, not the tech. The US is the only country lagging on EV and its all because the industry puts so much effort in to squashing all progress.
EVs are simpler and cheaper. Look at how fast adoption is growing outside the US. If US citizens could buy a BYD for the same price as in China, the the US auto makers and oil companies would be in trouble.
It's not only US, it's global.
I drive quite a lot throught southern Europe with my EV, and it's super frustrating that gas stations have the infrastructure on the highway while for my EV I have to go just outside the highway to a fast charger (wasting time), then I need to pay again (and waste a lot of time to go through the gate) to get back on the highway for example in Italy.
I disagree that EV-s are held back by misconceptions. More their price and range.
I can do a ten hour road trip with a family of four plus a dog in a used (2022) EV that I got for ~30k last year. I think the idea that price and range are problems is exactly the misconception that op was taking about. They are somewhat more expensive, although when I originally did the calculus, fuel savings made up the difference in monthly payments for a new vehicle, but that's going to vary a lot. The is a very small proportion of people for whom range is a legitimate concern.
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Range is the misconception, because people view range through the "sit and fill up then drive till empty" paradigm.
That is not how EVs work or how they should be used. They should be charged overnight/when you are doing something else, and on road trips should be charged to align with other stops even if those stops are 10 minutes. It's rare that I have ever done the "sit in the car for 40 minutes waiting for charge", and extremely common to do the "Put car on charger for 13 minutes while going into [insert any of the gazillion places with chargers in the parking lot] to use the bathroom, stretch legs, and get a snack, or see a landmark"
Also you usually structure it so you arrive at your destination with very low charge, because you fill up while there. I've yet to be at a hotel with a gas pump in the lot.
Again, EVs function differently than gas, and that change of paradigm really gets people ruffled up and confused.
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Resale value is starting to ward some people off.
You can buy 1-2 year old used Teslas and BYD's in Australia for ~30% below retail.
Meanwhile Toyota hybrids not just retain their value but there have been moments where used RAV4's are listed above retail because the waitlist for new was so long.
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Exactly, price is a huge problem. IIRC, the average selling price of F-150 is ~50k.
The extended range Lightning tended to be $60k and up. Sure, it had AWD, but lots of people didn't need that. The Cybertruck is even more expensive.
Both had huge preorders when they were announced at ~50k.
A 600 mile trip can (theoretically) be done with 1 charge, because you leave home with full range, and arrive with 0 charge (and fill up overnight). That one charge is done while eating dinner, or spaced out in increments over the course of the trip, stops which you would take anyway. I know few people who want to bang out 10 hours without stopping for at least 1-2 hours over the course of the trip. And those who do, can be the edge case with gas cars.
So you need to go 600 miles, and you need 1 full charge worth of energy during that.
If that one charge takes 1 hour, you can also break it up into four 15 minute sessions at any time of your chosing.
I'm sorry, but almost no regular person does 10 hours without at least four 15 minute stops.
Range is not at all the problem people make it out to be.
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Thanks for illustrating the point.
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An F-150 Lightning and Cybertruck weigh somewhere between 6000 and 7000 pounds, so I personally think of them the same way as if you replaced your horse with a hippo.
It's not hard to convince people to move to electric, just make it such a better economic proposition that it would be silly not to.
I disagree. I really want a Lightning but live in a very rural place, weekend in an even more rural place, and need to pull a trailer pretty often.
I already have a plug-in hybrid that gets 40+ miles/charge and have opined all over the internet that the perfect car is one that gets 100+ miles/charge before firing any gas engine.
It sounds like the next Lightning will give me that though I don’t put much stock in their promises. Personally the Scout is too bougie but it does similarly.
I disagree along with you. EVs would work for 80% of the population, there is a long tail of people who an EV will never (well foreseeable future) work for.
Thankfully, the mass of humanity that should be transitioning lives in populated areas and never tows anything for more than 75 miles. There is no need to get bogged down in back and forths with the small subset of people who an EV will not work for.
Seems to me like the Chevy Silverado with the 200 kWh battery pack is the EV pickup to beat.
I don’t get plug in hybrids. All other engine types save you more money compared to the next less efficient alternative the more you use them, but plugins get closer to the less efficient alternative (regular hybrid) the more you use them. Add in the approximately 25% price hike over the hybrid version when there is one and it makes no sense to me.
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...misconceptions and misunderstanding, rather than actual practical matters.
What's the range of an F-150 Lightning when towing a small travel trailer? The Rivian R1T is ~150 miles give or take. I assume the F-150 is similar.
At least for towing, the math isn't great. Especially when you add in the cost - my Honda Ridgeline was $42k in 2021. EV trucks are roughly double that amount.
of course your ridgeline has other ways to hurt you :) https://www.youtube.com/watch?v=HWyjfbS7MMA
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At the size of Ford, sales numbers can be at a different mark for what is considered successful than others. Not to mention dealer gamesmanship fudges real sales numbers.
As to the Cybertruck it's both interesting and kind of ugly... repairability is another concern/issue as is pure cost...
I'm far more interested in the Slate[1] myself. It's probably closer to what a lot of consumers would want in an electric truck. It really feels like a spiritual successor to the OG Jeep (GP).
> At the size of Ford, sales numbers can be at a different mark for what is considered successful than others.
Does this really hold when Tesla has a considerably higher valuation?
Tesla is sitting at an egregious 30x market cap of Ford. If anything... I'd expect them to have sales targets that are ~30x the size of Ford.
When you consider that Ford also makes many more models than Tesla (Tesla has like 8 core models incl the cybertruck [and the not-yet-for-sale semi...] , Ford has like 20+)
By all measures - Tesla should be considerably more aggressive with sales targets for a core model, and it seems pretty clear the cybertruck is just a slow rolling market failure.
For 2025, Ford sold about 2.2 million vehicles, Tesla was like 1.6m. Given, more variety for Ford... But there's also margins and supply chains to consider.
The Cybertruck is kind of ugly and very expensive... not to mention that no EV truck really does towing well. The fact that the Lightning sold more than the Cybertruck doesn't make it a success.
The Cybertruck, imo, is not too different than a limited run sports car from a major car company... it's just a step above a concept car. The Lightning from Ford was an attempt to see if a market was really ready to shift to EV, it largely isn't. Even though I think it's probably a great option for a lot of work truck use, that doesn't include long distances or heavy towing, but then it likely prices itself out of that market segment too.
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I see the slate as the successor of the now extinct (in Can + US) mini-truck. 90s trucks like the small Toyota Truck, old Ford Ranger, Nissan hardbody, etc.
The kind of trucks that landscapers are still using, that are beat to shit, and have three features, cheap, load carrying, reliable by way of simplicity.
I can see that, but I mean in terms of body specs and room to reshape/cover/modify the vehicle to different needs beyond pickup truck. Including a second row of seats.
I'll be interested in the Slate when I can actually buy one. I've seen far too many startup car companies fail to launch to ever get my hopes up. Also, the hopes that the very first vehicle from a brand new company will be affordable are not realistic. Making affordable vehicles requires production at large scale, and that requires enormous capital investment, which generally means your company needs to already have income. Even if it just to prove to potential investors that you have basic competence.
Don't think that just because a billionaire is interested in the project that the funding will be easy. Billionaires don't like to spend their own money and can be easily distracted by newer and shinier projects.
This.
When the cyber truck was announced we decided to buy a Super Duty instead. That was 5 years ago. It's now paid off and driven us and our RV all over the country, and still worth more than half it's purchase price with many more miles to go, and no issues at all (knock on wood).
A lightning, cyber truck, or even rivian can't do those things.
Instead of waiting for a slate just buy a little gas pickup and GO USE IT, live you life!!!
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It’s also the fact that Ford investors care about profits and its stock is not just a meme stock with no relationship to current or future profits like Tesla.
Same. The Slate is so close to what I actually want out of an EV: basic, utilitarian, cheap, not made out of 5 iPads. It's not perfect, but neither is any of its competition.
the god awful range of the Slate is not closer to what a lot of consumers would want in an electric truck
Plenty of people use pickup/work trucks and travel under 150-250 miles a day.
This is a case study in the failure of product market fit.
There is tons of room for a low cost, high quality small electric or hybrid pickup in today’s market.
Ford Maverick sales have been exceptionally strong, setting records in 2025 with 155,051 units sold in the US of A, up almost a fifth from last year.
Tesla needs to make a product that people want, and continuing to try to sell one they don’t want just won’t work. Why not pivot and build the truck people are asking for? Otherwise, this program will fail.
I've seen headlines / stories giving Toyota grief about not going 'all-in' on BEVs while many other companies did.
It seems that the hybrid-first strategy has been working pretty well for them. (The 2026 RAV4s are hybrid-only with no ICE-only options, AIUI.)
Armchair internet analysts think they know better than the biggest car producer in the world that reinvented the modern supply chain.
"But look at Tesla market cap!!!"
Toyota had the right intuition: focus on EVs when the global sales will make sense for it, meanwhile avoid throwing good money after bad like most legacy automakers did with EVs.
Toyota is not immune to throwing good money after bad. They have dumped billions into hydrogen fuel cell research and production over three decades. Last year they sold more Venzas than hydrogen cars.
Notably, the Venza was discontinued after the 2024 model year and those sales figures represent inventory leftover from prior years.
I find it funny that car discussions here are so much busier than computer discussions. I wonder if over there at the mechanics forum they spend as much time discussing their laptops and ignoring the drills and screwdrivers
It says a lot that spacex had to buy so many trucks just to help the sales numbers. I always thought the ford lightning was a better option for most people anyway. It is too bad they are stopping production when it seems to be the winner.
5,600 units of Cybertrunk and Semi combined is basically 5,600 units of Cybertruck. The Semi is still a boondoggle. I can believe that number. Your maximum sales figures are capped by your price point, and the Cybertruck, as well as the S and X, are in that "Fully successful this vehicle will have sales in the mid-thousands" price bracket.
I sometimes wonder about a world where those trucks managed to hit their $40,000 price points. For the Cybertruck it was clear that Elon demanded way too much (four wheel seering? Come on) to ever get close to it, but for the F150 it seems more like the price was due to Ford halfassing the production.
If you sell five thousand units but built production capacity for a quarter million units, that's not a success.
There is also the optic that the premiere US EV company failed to deliver an EV pickup truck behind Rivian, Ford, Stellantis, and arguably did a far worse job at it.
The F150 lightning was always going to be a tough sell for die hard truck customers but it at least has all the fit and finish that those customers expect, with access to the F-series aftermarket.
I take it that SpaceX looked at all the trucks on the market and chose the cyber truck to maximize investor value.
Maybe they can sell them at the announced prices instead of the inflated ones. Used is selling around $40k with 20-40,000 miles.
New started at 40k, went to 60k for sale, pre-order fulfillment fell off a cliff so it sunk to 56k, and settled around 50k.
2022: 15,617 sold
2023: 24,165
2024: 33,510
2025: “Around 27,300 units sold in the U.S”
$4k-$6k per battery module replacement. Full pack $25k-$50k.
imho, CT is horribly looking car with absolute disregard to any aesthetics. everything else is secondary. it has vibes of Aztec. one of the worst selling car ever.
It wasn't canceled for poor sales. It was canceled because it was too expensive to produce, and would not fund all their other EV/battery projects. They found a better road to profitability in that front.
I've owned a few F-150s over the last 20is years. It has the best fold up seats of any truck - entire back cabin floor is flat which is great for my dogs.
I rented a lightning on Turo and it was amazing - planned on getting one as my next truck. I would drive a CT depending on price but they just draw too much attention.
I wanted an F-150 Lightning when it launched. Demand was high enough that I was told I'd have to pay over retail. I did not buy an F-150 Lightning and bought an ICE (internal combustion engine) vehicle. The depreciation of electric vehicles has made me appreciate those circumstances more and more.
> Demand was high enough that I was told I'd have to pay over retail
Meanwhile the article says "the Ford F-150 Lightning delivered approximately 27,300 units in the US."
I wonder how much dealers lie about these things. They tell you that there's not enough of them to go around, then Ford cancels them, because of what exactly?
There were not enough to go around when it first came out. A couple years latter and everyone who wants one has one and there are plenty. This is normal for new cars - people who want the latest model line up to buy them as they come off the assembly line, then they all have one and sales drop.
> The depreciation of electric vehicles has made me appreciate those circumstances more and more.
The depreciation for most EVs isn't all that different from that of new ICE vehicles. For a while, MSRPs were artificially inflated by the EV tax credit, which could give artificially worse depreciation appearance.
So now that the tax credits are gone we should expect to see the sticker prices on new EVs to drop right? Right? Any day now?
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Same here. I was told it would take a at least year on the waitlist. A month later I had 2 friends offer me their spot. They weren't impressed with the truck after a few reviews came out showing bad towing performance. I opted to buy a used ICE truck instead and have zero regrets.
The depreciation though has meant that used EVs are a bargain now.
But yes, as usual, dealers killed an EV. Same story for so many EVs. They don't want to sell them. They saw their opportunity to milk and screw up a product they didn't want, because of scarcity, and effectively poisoned it.
Truth. EV's need less service and will kill the dealership model if adopted at scale.
I do not understand why we haven’t seen someone take a cybertruck and drop a new body on top. I see “put a model 3 into x” on YouTube all the time.
I would love to buy a cybertruck chassis with a VW bus or minivan on top (current political issues of Tesla aside).
The Cybertruck is a unibody, not body on frame, so it would be a lot of work.
I love my EV, but for anything that needs the range they should have a super-efficient gas or diesel engine that can charge the batteries? It could be a much less complex engine.
That said, they big car makers only chased the government incentives, which was a great reason to have them.
Electric everything is the future. It is obvious (e.g. heat pumps, EVs).
Why was it so ugly? The front lightbars execution looked cheap and toy-like. Expecting awesome designs for future Ford electric trucks lets go!
Looks are subjective, but what I don't understand is why they put an enormous vision obscuring frunk on it. The vehicle could have been considerably easier to maneuver in tight spots and safer to pedestrians at the loss of just some dubious storage space with no loss in bed capacity. Or it could have been the same length or even a little shorter and have a full 4x8 bed in the back.
If anything the vehicle was designed more for aesthetics than for practicality. There is no engine up front. There's no need for all of that space in front of the driver. It's entirely possible to engineer crash resistance without needing 4 goddamn feet of crumple zone. They could have had both a crew cab and a full size bed. Or the short bed but a more practical size.
The Lightning was done the way it was because they were able to re-use a lot of existing F150 tooling/etc and keep the R&D cost lower in the process.
Similar complaint for the chevy silverado, why can't they just make it look just like the regular silverado?
Just before its release there was some press about a few high ups at Tesla who urged Elon to make a “traditional” looking pickup alongside the cyber truck in case it was a flip, but Elon shut them down hard.
I’d be really interested to know if they’re going to do that.
The tech is incredible and will filter into all vehicles in a decade or so (48v, Ethernet instead of CAN, etc)
I thought the F-150 was cancelled because their aluminum supply caught fire?
https://www.caranddriver.com/news/a69147125/ford-f-150-light...
I'm as much of a Tesla Fan Boy that you can be but I have to say, the F-150 seems like a darn good vehicle and it's sad they're killing it. I especially like the V2X features.
I have one and it is an amazing vehicle. However, what they are planning with their new EREV system coming out in 2027 seems pretty interesting too. You get your usual battery only mileage and then a generator kicks in to recharge the battery for longer trips. I would imagine it wouldn’t be required in 95% of most people’s trips but it gives folks the option n long road trips or heavy tows.
I like it because it skips the usual hybrid approach of switching over to an ICE engine that drives your wheels in a different way and simplifies things immensely.
I remember when Elon promised that they would have an extended range battery option for the Cybertruck, but then realized the logistics of such a thing are extremely challenging and quietly dropped it.
What's there to brag to be a fanboy of a company?
F-150 Lightning is better vehicle than Cybertruck - however Ford is a political company (not like Musk) as in the fortunes of Ford lie to an extent with politicians, unions etc
so hopefully ford can turn the F-150 into an Extended Range Electrical Vehicle
The Musk suite of companies all exist at least partly to promote Musk's politics and policies.
I would gladly own a Cybertruck if prices come down.
Approximately 100k for a truck of any type is ridiculous.
Range extended EVs make far more sense. Smaller cheaper batteries but range benefit of a gas tank. 90% of trips are less than 30 miles.
They are the worst of both worlds: not enough battery range to satisfy on long trips plus the weight and maintenance headaches of a gas tank and engine, especially silly to lug that around if 90% of your trips are in battery range.
As a 2012 Volt owner I think EREV was a great idea in the 2010s given battery tech and networks at the time. In the 2020s, they seem a weak compromise that I wouldn't recommend to people.
I mean, Cybertruck sold specially poorly, it's not a hard bar to surpass.
The Cybertruck was always the Homer car.
No shit. The CT is ugly to most consumers' sensibilities, and not a "real" truck to most consumers in the truck segment. It only survives as long as it serves Musk's ego. But that's ok -- Tesla is Musk's company and shareholders are happy with that status quo. Who else cares?
The Cybertruck isn't a "real" truck, but the vast majority of trucks never do real truck stuff anyway so that's not as big of a gotcha as people think. Hell, even F-150s and Dodge Rams and GMCs have stunted vestigial cargo beds now, they're more like minivan utes. How many trucks can you buy today that can fit a standard everyday 4x8 sheet and a load of 8' studs in the back and close the tailgate?
> but the vast majority of trucks never do real truck stuff anyway so that's not as big of a gotcha as people think.
The whole point for those non-utilty buyers is the badass, tough-guy branding. Would a whiskey-drinking, steer-wranglin', meat-smokin', spur-boot-wearin', woodshop-havin', permanent-5-oclock-shadow BAMF drive a electric CT? No. Therefore the CT fails at the one thing they expect of trucks due to its lack truck aura.
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I'm sure the usual detractors will be here to whine "Electrek is biased against Tesla!"
To which I would ask: Is it "bias" because they simply report on Tesla frequently? Would it be "less biased" if they ignored Tesla? Obviously Electrek can't simply invent positive press for Tesla to report on.
Putting that aside though. The Cybertruck by all measures has been an abject failure. Its production run was so limited that insurance companies refused to cover it [1] and the NHTSA took something like two years just to crash test the thing due to how few of them there were on the road.
Combine that with 10 fucking recalls for absolutely horrific safety issues [2] and the company making the batteries taking a 99% slash in its $2.8 billion dollar contract [3] the thing is a complete travesty
[1] https://www.cybertruckownersclub.com/forum/threads/insurance...
[2] https://www.cnet.com/home/electric-vehicles/every-tesla-cybe...
[3] https://www.bloomberg.com/news/articles/2025-12-29/tesla-cyb...
Fred Lambert (Electrek founder) was pro-tesla and was using his site to get a huge number of referral credits. Then Tesla changed the rules on that referral program.
That's what triggered the beef. Fred sold all shares, took down all the pro-tesla articles, and posts nearly exclusively only negative tesla articles since.
Seems both parties were/are within legal rights, but it is clearly bias.
Literally the only people who can think that this dude is anywhere remotely objective is if you are already a Tesla hater; he posts qualifications in every title and always adjusts the wording and tone to be negative. Every Electrek's take on an article is him describing how he warned everyone about the Elon/Tesla heel turn as you laid it out. It screams confirmation bias but since he isn't a journalist there's no code of ethics he's bound to follow.
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Elecdrek's bias against Tesla is only surpassed by its gushing over any/everything China.
Another truck thread on HN, another 150 bad comments about how trucks are pointless.
Unless they come right back with a comparable implementation with a maverick/ranger type form factor, Ford is absolutely shot itself in the foot canceling the lightning. I’ve been Evie only for five years and have driven both the electric Silverado and the lightning. I bought the lightning. It’s fantastic. They are absolute idiots for discontinuing it.
Cybertruck is a gimmick. And the fad has passed. No wonder they're not selling well.
And they don't age well. Most of the ones around here are starting to look... grimy. Or dingy. After just a couple of years. It's a poor advertisement for itself.
And, yeah, then there's cultural eye-rolling. It's really the only vehicle I hear people openly mock when they see one... And that's not a Tesla/Elon thing entirely, since people don't have the same reaction to other Tesla vehicles.
Ford doesn't have a benefactor worth close to 1T usd...
Nether does Tesla
Right. Musk extracts value from Tesla shareholders, rather than the other way around.
Are you suggesting that markets are rational?
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Have you met truck guys? Truck guys call you gay for driving an EV. Yes yes, not all truck guys.