Comment by godzillabrennus
7 hours ago
I wanted an F-150 Lightning when it launched. Demand was high enough that I was told I'd have to pay over retail. I did not buy an F-150 Lightning and bought an ICE (internal combustion engine) vehicle. The depreciation of electric vehicles has made me appreciate those circumstances more and more.
> Demand was high enough that I was told I'd have to pay over retail
Meanwhile the article says "the Ford F-150 Lightning delivered approximately 27,300 units in the US."
I wonder how much dealers lie about these things. They tell you that there's not enough of them to go around, then Ford cancels them, because of what exactly?
There were not enough to go around when it first came out. A couple years latter and everyone who wants one has one and there are plenty. This is normal for new cars - people who want the latest model line up to buy them as they come off the assembly line, then they all have one and sales drop.
> Meanwhile the article says "the Ford F-150 Lightning delivered approximately 27,300 units in the US."
In one year. Total was north of 100K
> The depreciation of electric vehicles has made me appreciate those circumstances more and more.
The depreciation for most EVs isn't all that different from that of new ICE vehicles. For a while, MSRPs were artificially inflated by the EV tax credit, which could give artificially worse depreciation appearance.
So now that the tax credits are gone we should expect to see the sticker prices on new EVs to drop right? Right? Any day now?
Yes. Ask Tesla owners who bought at certain times in the past just how much the loss of the tax credit can hurt resale value when the manufacturer adjusts the price to account for it.
Yes, exactly.
https://www.edmunds.com/car-news/2026-hyundai-ioniq-5-price....
Idk why you make it sound like a hypothetical lol, the tax cuts already expired and price cuts already happened. HMC dropped their prices by $7k+ right after the tax credit expired
Tax incidence is pretty much a solved concept.
Hyundai and Kia did exactly that...
This happened a few years ago, at least accounting for the dealer markups.
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Same here. I was told it would take a at least year on the waitlist. A month later I had 2 friends offer me their spot. They weren't impressed with the truck after a few reviews came out showing bad towing performance. I opted to buy a used ICE truck instead and have zero regrets.
The depreciation though has meant that used EVs are a bargain now.
But yes, as usual, dealers killed an EV. Same story for so many EVs. They don't want to sell them. They saw their opportunity to milk and screw up a product they didn't want, because of scarcity, and effectively poisoned it.
Truth. EV's need less service and will kill the dealership model if adopted at scale.