Comment by grouchomarx

25 days ago

>I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics

That and also it's just a bad product.

>That said, even though it's not to my taste, I do admire that they dared to do something different and took a big gamble on it.

A pickup truck should just be max utility, especially if you're a manufacturer making your first one

edit: agree there's a market for the raptor off-road tremor package thing, but it wasn't ford's first and they've been selling commerical trucks for 75 years. A true tesla f150 competitor would have sold like crazy, I think

> A pickup truck should just be max utility, especially if you're a manufacturer making your first one

The modern US pickup truck isn't built for utility. It's a $60,000 four-door lifted luxobarge with leather interior and a short bed. It signals (perceived) wealth while preserving working-class alignment. It can also be justified by way of having to pick up used furniture for TikTok refinish and flip projects or bimonthly runs to Home Depot to buy caulk and lightbulbs. Independent tradesman can write them off as work vehicles or, allegedly, use COVID-era PPP loans to buy them.

It's the suburban equivalent of a yuppie's Rolex Submariner. Investment bankers generally don't go scuba diving and if they did a dive computer would be vastly preferable.

I say all of that to say that making a pickup truck for that market segment isn't a bad idea from a numbers perspective. You just can't market it as a luxury vehicle because the whole point is that it is but it isn't.

  • Bingo.

    Sprinter vans, utility vans, or even minivans are far, far more useful for trades than modern pickups. Heck, my minivan was the goat for home renovations—it’d easily fit a dozen full 4x8 sheets of drywall/osb/ply/mdf/etc and I could still close the rear gate. I always got chuckles from guys awkwardly wrangling/securing sheets onto a pickup’s bed at the supply yard when I’d easily slide the sheets off the cart directly into the van by myself.

    A heavy duty pickup makes sense when you have regular towing, or large bulky transport, needs. While on this topic, I’ll take a moment to lament the demise of the light duty pickup that provided a bit of extra utility while still fitting in a normal parking space.

    • > I’ll take a moment to lament the demise of the light duty pickup that provided a bit of extra utility while still fitting in a normal parking space.

      I miss the hell out of my '82 Chevrolet S10 with extended cab and two-tone paint job. The extended cab isn't going to be used for hauling the soccer team, but I could put it was plenty of space for "inside only" cargo. Damn thing threw a rod and cracked the case, and I never could convince my parents to keep it and put a new engine in it. I'd like to think I'd still own it today if they had.

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    • We bought our first minivan in 1998, a Ford Windstar. It was purchased to run our teenagers to activities, but I quickly fell in love with all the other things it could do, including what you've mentioned above. We put a ton of miles on it before trading it in. Next was a 2007 Town and Country with two sliding doors! By this time we were running grandkids and it was perfect.

      After deciding to replace it, we struggled to decide what kind of vehicle to upgrade to. For our lifestyle and the side projects I like to do, another minivan was the obvious choice. Now it's a 2018 Pacifica and we're retired. The quality is outstanding, with 112K miles on it, I expect to put on another 100K before seeing what's available for the next upgrade. None of these vans ever gave us any engine or transmission trouble, despite the high number of miles I was able to put on them.

    • I have a 2018 Forester and it holds a surprising amount of furniture or 8' lumber. My only regret is that it won't fit 4x8 sheet materials well - if only they had designed the interior plastic cladding a little better it would be a great workhorse.

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    • I think there's basically one 4x4 van on the market in the US right now. So you're making a pretty bad generalization here. In the Bay Area, it's probably true that a van would work well, although I lived in a mixed-income neighborhood and all the construction guys had beater pickups. But if you live in a place with snow and unpaved residential roads, 4x4 is pretty much a must (and pickups can be also be used for plowing, etc).

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    • How do you fit a 40ft ladder inside a van? How about a mound of mulch or compost? How about hauling away customer's old plumbing or any number of filthy things you don't want in a car interior? Not to mention that when it contains heavy items like a large beam of wood, you often can't physically lift it out with those awkward van angles, but could in a truck bed.

      First of all I'm not convinced that the utility of the trucks is mostly unused. This seems like a trope from anticar people. But second of all and more concretely, I've done a lot of trade work that would have simply not worked in a van, so seeing your common sentiment is always bemusing.

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    • Nobody drives sheet goods around in a pickup or a work van with any sort of regularity.

      There are only two trades that use sheet goods: drywall and carpentry. Most of the time they’re getting dozens or hundreds of sheets delivered to a job site.

      What are you going to do with (12) 32 sq ft pieces of sheet goods anyways, put up drywall in a half of a bedroom or reroof a quarter of a garage?

      If you really want to do this, you’ll get a roof rack for hauling sheet goods.

    • Light-duty pickups still exist, eg the Nissan Frontier with the 6’ bed is probably the most reliable, sturdy and cost-effective pickup out there. Europeans may know this truck as the Navarro.

    • Really hoping Slate works out! The modern pickup is usually a tuba for assholes not a working tool.

    • The only reason i have a pickup is because i put dirtbikes in it. They also fit in a van, but good luck finding a reasonably priced one with AWD (very high demand, especially due to camper conversions).

      Vans are way better in almost every regard.

      Actually, I'm buying a house with a garage and I may get a bike trailer, and a tow hitch for my BMW. That would be an even simpler solution

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  • As someone who's just been trying to buy a crappy used truck to haul some crap to the dump a couple times a year, you're absolutely spot on. I even live in the southwest US where trucks make up a considerable portion of vehicles on the road.

    Crappy used trucks simply aren't up for sale. And even the rare listing I do come across, the asking price is ridiculously inflated.

    • I was looking for the same thing and a friend gave me some advice.

      Get an SUV with a trailer hitch.

      worked out great. Maybe better than a pickup.

      For example - taking mountain bikes somewhere to ride - you can put them in the back, go ride, and leave them there while you go eat without someone stealing them. You can even load them the night before.

      dirty stuff can use a trailer (I've never needed one)

      and suv carries lots of people - which has worked out many many times more than I predicted.

      (it is a gas guzzler, but was cheaper because of that, and didn't compete with higher-priced pickup market)

      33 replies →

    • Do you not have services in the US to do this for you? The problem: I have a pile of construction waste, household junk, garden waste etc. is solved by many businesses who'll come pick it up for a small fee.

      If your local government doesn't offer this, there are many commercial operators that do this in the UK. Seems bizarre to buy a whole giant, inefficient, vehicle just for 'hauling' occasionally.

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    • Consider a trailer if you have even a mildly acceptable tow vehicle that can take a 2 inch receiver. Use what UHaul will rent you as a rough limit for what your vehicle can handle, and then if you want to save some weight get your own because it will be lighter than UHaul's brick shithouses.

      Having said that, I'm still in the market for a larger vehicle with a better tow weight rating as I use the trailer more than a handful of times per year, and my current tow vehicle is getting a bit long in the tooth.

    • > As someone who's just been trying to buy a crappy used truck to haul some crap to the dump a couple times a year,

      I don’t get it. Why would you buy, maintain, and park an entire second vehicle for something that is beyond trivially cheap to hire out?

      If you wanted to DIY then renting a truck for the day makes more sense.

      1 reply →

    • I have had good luck with farm type auctions just check the rust. IronPlanet is also really good but a little more expensive.

  • It is utility, just not the utility you're thinking of. Try spending all day, every day in a basic, rough riding pickup truck, then compare it to spending all day in a "luxobarge" that can still tow a 7,000lb trailer.

    To the people I know who drive trucks like that, they're basically mobile offices.

    • Yep. The internet loves to bash truck owners as all being the same one guy who buys a truck to drive 1.3 miles to the office every day, but the audience of truck buyers is huge and diverse. Acting like nobody who buys a truck actually uses it or thinking that contractors couldn’t possibly appreciate (or deserve?) a nice interior for what is basically their mobile office is pretty out of touch.

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  • That's opinion/stereotype, and unsupported. From Rob Cockerham's experiment (2002):

    "I guessed that 98% of all truck beds are empty"

    "In 25 minutes I had counted 150 trucks, and 99 of them had been empty. This 66% empty ratio was much lower than I had expected. I hadn't realized that so many trucks were being so successfully utilized."

    "The results were similar: 39% of the trucks were hauling goods, and 61 of them were empty"

    "Along with this adjustment of my perception, I also realized that an empty truck is no more wasteful than an empty back seat. Most cars AND trucks in the US drive around with 75% of the cargo space unutilized...what difference does it make if it is interior or exterior space?"

    https://cockeyed.com/science/data/truck_beds/truck_beds.html

    • A vehicle thousands of pounds heavier, with much worse mpg, and almost by definition terrible aerodynamics, is no less efficient than a car with empty rear seats? Sure.

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    • I'd imagine that % changes heavily on hour in the day and road observed.

      People using truck for work (tradesman etc) do it all thorough the day. People who just use it as status symbol get to work and back from work at given hour. Also probably more usage in weekend when people doing weekend project go shop and people not doing that don't even get out on the longer trips.

      Sitting on one road for an hour (and looking at photos, far from peak traffic) is near meaningless

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  • You're out of touch with the working class. Some people practically live in these trucks. A little comfort goes a long way toward making their day bearable. Leather is easy to clean, power adjustment makes the seat more comfortable. Auto wipers, climate, etc., help them focus on the calls they're taking. And so on. Fleets of these are bought for commercial purposes as well. Companies wouldn't spend that kind of money without a reason.

    There's a reason these "luxobarges" are the best selling vehicle in the U.S., and the answer is not virtue signaling.

    • Brother, people are scraping by right now. Auto loan defaults are nearing all-time highs. Car loan lengths are longer than ever. The average age of a vehicle on the road is something like 14 years old now.

      I promise you with all my heart, those luxobarges are not being purchased because they’re practical in any way, shape, or form. It’s 110% virtue signaling.

      I don’t get the recent internet trend of trying to excuse any bad behavior by saying it’s all actually very logical and simply a tragedy of reality. Nobody is buying a gigantic vehicle because it has seats that are easy to clean. Nobody is buying an expensive ride because they just NEED those auto rain wipers.

      People are bad with money, and keeping up with the Joneses has always been a high priority in American culture. I see people making $20-25/hr driving brand new Cadillac SUVs. I talk to my car selling friends, and they have the loan rates for 6-10 years memorized, not 3-5 years. Nobody does those anymore.

      Of course there is an enormous amount of virtue signaling around cars. It’s one of the strongest social signals people purchase.

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    • On the out of touch point, I will just note that every time we drive to West Virginia or Pennsylvania you can see when you leave the rich exurbs because it goes from $80k vanity trucks to fuel and maintenance efficient sedans, old Toyotas and vans, and the heavy trucks guys like welders use. There is zero question that they’re using those trucks from the wear patterns, whereas the luxury trucks in the areas where the average house is a million plus are spotless.

      It’s not “virtue signaling”, it’s lifestyle messaging like wearing cowboy boots or walking around with DJ headphones as if you’re going to drop a set after the morning standup.

    • Those aren't the people I'm talking about in my post and they aren't the primary buyers of the vehicles I'm describing.

    • Maybe you are out of touch. I bet even many people here think it's mainly virtue signaling.

      I mean… do any of the commercial services in US use pickup trucks? It seems to all be vans? Why not to get a van then as a contractor?

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    • But I think the Venn diagram of "people who can afford these new trucks" and "people who live in their truck" is two completely separate circles.

  • > The modern US pickup truck isn't built for utility. It's a $60,000 four-door lifted luxobarge with leather interior and a short bed. It signals (perceived) wealth while preserving working-class alignment.

    Reading the HN version of truck drivers is such a stark contrast to interfacing with actually contractors on a day to day basis.

    A vehicle being comfortable and luxurious isn’t something only the bourgeoisie can appreciate. People who work spend a lot of time in their vehicles too.

    • No, but a sprinter van is going to provide better actual utility for most trades and a 80k f150 platinum is a long way away from a white 2 door long bed which can make the spend not make sense business wise.

      As you say though I do see trades workers with the fancy pickup trucks (often with a trailer, cant scratch that bed paint aha) which I attribute to low interest on auto loans and poor business sense.

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  • > It's a $60,000 four-door lifted luxobarge with leather interior and a short bed

    It can be that but all the major manufacturers have a ton of trim levels and options. Personally I drive a f150 that doesn't even have power windows.

    Most Cybertrucks I've seen in the wild are running at a low ground clearance, reminiscent of a 'coupe utility' vehicle like an El Camino.

    • If you look at the cybertruck's architecture it basically is the "top end" of that line.

      It's a big car platform with a bed. It's the "top of the line" for "car based" pickups like the old Subarus, the Maverick/SantaCruz and Ridgeline.

      While it nominally competes with the F150 it doesn't really. Same as how the Ridgeline nominally competes with the Ranger, but doesn't really.

      I think it's a real shame the cyber truck never took off. While gimmicky I think the longevity of it's absolutely stupid thick(er than typical) gauge stainless body would have put pressure on other OEMs to stop building shitty truck beds that dent and rust if you look at them funy.

  • The venn diagram between people who say what you just said (which to be clear, I'm not disagreeing with) and people who screech about safety if they see a pickup being anywhere near full utilized is way too close to a circle for me to take either seriously.

  • The modern US pickup truck still has the utility image and they make sure they sell a bunch to people who want utility to ensure that the image is not lost. That is why the lightening came in a cheap pro trim clearly targeted at the things pros are likely to want. (I don't know how well it worked, but they seriously tried to sell to that market)

    Of course the real money is in the high trim levels that sell for twice as much but don't really cost much more.

  • I believe you're accurate for some purchases, but also woefully inaccurate outside of your experience space.

    There are millions of workers carrying tools, parts, supplies, and refuse in pickup trucks. Where I live (rural), almost everyone has a truck, and it is for work, not show.

    And in cities, as I walk around neighbourhoods, I see endless roofers, plumbers, builders, gardeners, and more using them for work.

  • Pickup trucks also portray toughness - the other all-important American virtue in addition to wealth. I always get a kick out of American Football ad breaks, where every other commercial is either a truck commercial narrated by some guy with an extremely gravelly voice talking about how tough their trucks are, or an ad for ED pills.

  • They can be luxury vehicles with reasonable running costs - regular gas and less depreciation than the usual luxury brands. They also have utility in case you need it. Pickup trucks aren't my cup of tea but it can be very rational to buy one even if you don't need it as a work truck.

  • Yes, and they're awesome. Also much closer to 100k.

    • What's 100K? My Lightning was just under 51K out the door, and it is not a base model. You must be referring to something else? Maybe pickups in general? It's true that they do tend to be expensive.

      Edit: OH, you mean the CT. Silly me.

  • I'm looking forward to the Telo-- if they get to market. It's absolutely all about utility. It will be interesting to see if people only want pickups as a fashion statement or if a weird, very practical vehicle can win.

    (Same bed-size as Tacoma; midgate that folds down to hold a full sheet of plywood; seats 4 people comfortably; same length as a Mini Cooper SE).

  • I know plenty of engineers with expensive trucks used to carry their families around during the week and haul their hunting bounty home on weekends. In that scenario, the Cybertruck is a total failure. Where's the exposed bed for a deer? How about hauling the boat to the lake?

    Cybertruck is a product management failure.

  • It never stopped being possible to order a bare bones F-150 with a 8ft bed. Might not have the tradeoffs that many people are looking for, but difficult to argue something like that has less utility than a mini truck that can't drive on the highway.

  • I once rented a "kei van" in Japan once. I think I remember seeing similarly utilitarian trucks, but forget what they were called. I found the kei vans very practical.

    • I have one. Four wheel drive, turbo, 660cc little motor. There's even a cute "bashguard" built in to the oil filter, which is hilariously the lowest thing to the ground. No frills. Knobs control everything.

      I love it. Full-flat back allows for camping in your car (I'm just over 6 feet tall.) Three bicycles and three people can fit. Wood, tools, DIY... And it is tiny, so it is easy to drive and park.

      It doesn't like driving faster than about 110km/hr, but that's good enough for me.

      The utilitarian trucks you are talking about are k-trucks, or kei-trucks. "Kei" just means "lightweight."

      In Japan, they are refered to as "kei-tora": 軽トラ

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  • > It's the suburban equivalent of a yuppie's Rolex Submariner.

    The difference is that the Submariner can actually be used as a dive watch. If it turned to fail significantly more often than other dive watches underwater, people would be much less inclined to buy it even though it would literally make no difference for them.

  • My impression is that the pickup truck as status symbol began with a Back to the Future product placement. You may recall that the character Marty lusts after a 1985 Toyota SR5 Xtra Cab.

    I saw the movie in the theater and, at the time, found it strange that anyone would have a work vehicle as a dream car.

  • a pick up without flat bed rails has significantly reduced the areas where it can be used as a work truck. Pretty clear signal that the CyberTruck was a status symbol not a work truck.

  • Maybe temper your otherism a bit, and try reading this:

    https://www.nytimes.com/2026/01/12/opinion/marie-gluesenkamp...

    <blockquote>

    “Spreadsheets can contain a part of truth,” Ms. Gluesenkamp Perez told me. “But never all of truth.”

    Looking to illustrate this, I bought the recent book “White Rural Rage” and opened it more or less at random to a passage about rural pickup trucks. It cites a rich portfolio of data and even a scholarly expert on the psychology of truck purchasers, to make what might seem like an obvious point — that it’s inefficient and deluded for rural and suburban men to choose trucks as their daily driving vehicles. The passage never does explain, though, how you’re supposed to haul an elk carcass or pull a cargo trailer without one.

    It’s all but impossible to go into any rural bar in America today, ask for thoughts on pickup trucks and not hear complaints about the size of trucks these days, about touch-screens and silly gimmicks manufacturers use to justify their ballooning prices. Our economy, awash in cheap capital, has turned quality used trucks into something like a luxury asset class.

    It’s often more affordable in the near-term to buy a new truck than a reliable used one. Manufacturers are incentivized by federal regulations, and by the basic imperatives of the thing economy, to produce ever-bigger trucks for ever-higher prices to lock people into a cycle of consumption and debt that often lasts a lifetime.

    This looks like progress, in G.D.P. figures, but we are rapidly grinding away the freedom and agency once afforded by the ability to buy a good, reasonable-size truck that you could work on yourself and own fully. You can learn a lot about why people feel so alienated in our economy if you ask around about the pickup truck market.

    Instead, the authors of “White Rural Rage” consulted data and an expert to argue that driving a pickup reflects a desire to “stay atop society’s hierarchy,” but they do not actually try to reckon much with the problem that passage raises — that consumer choices, such as buying trucks, have become a way for many Americans to express the deep attachment they have to a life rooted in the physical world. A reader might conclude that people who want a vehicle to pull a boat or haul mulch are misguided, or even dangerous. And a party led by people who believe that is doomed among rural voters, the Midwestern working class and probably American men in general.

    </blockquote>

    • > The passage never does explain, though, how you’re supposed to haul an elk carcass

      Would you believe that moose are also hunted in places that have very few pickups?

  • > The modern US pickup truck isn't built for utility.

    Not really true. Something like an F150/250/350 is absolutely built for utility. It's popular for a reason. It's just not used for utility by a large number of buyers. It's a "pavement princess".

    The Cybertruck is an objectively bad product for many reasons of which utility is pretty high up there.

    For example, it's really heavy because of the steel body yet it has an aluminium frame. The problem with aluminium is that it deforms with stress in a way that steel doesn't. Why does this matter? If you're towing a heavy load over rough terrain the frame is going to face large forces up and down that will end up snapping that frame.

    > It's the suburban equivalent of a yuppie's Rolex Submariner.

    That's a funny example because it shows you know just as much about watches as you do about trucks, which is to say nothing.

    Sure, finance bros might buy Submariners but that doesn't change the fact that it's a very robust product designed for diving, originally. Now the need for that has been diminished because we now have dive computers, quartz dive watches and such and you can argue it's not worth ~$10k or that there as good or better options for less (which there are) but it's still an excellent product with many years of design to suit its original purpose.

    Even if you use a dive computer as an experienced diver, you'll generally also have a dive watch because computers can fail [1].

    > I say all of that to say that making a pickup truck for that market segment isn't a bad idea from a numbers perspective

    So we have luxury SUVs where once the SUV was a commercial vehicle (eg Toyota Land Cruiser) and they may sacrifice some of the features such vehicles originally had (eg AWD) but the trades are made for a product that people want.

    So yes, you could make an equivalent truck and say it has a market. Maybe it does. But even if it does, the Cybertruck isn't it. Because it's a terrible product for every purpose other than an expensive demonstration of your political leanings.

    [1]: https://www.analogshift.com/blogs/transmissions/watches-for-...

    • > That's a funny example because it shows you know just as much about watches as you do about trucks, which is to say nothing.

      Nice ad hominem. No diver is buying a Submariner specifically as a backup for their dive computer for the exact reasons that you went on to outline in your post. It's a textbook Veblen good. The Chinese can build a mechanical Sub clone that keeps the same time as a real one for $100. Swatch (via Omega) builds a more technically-impressive dive watch at a fraction of the price. Oris makes one with an analog depth gauge for even less than the SMP. All of them are more inaccurate and less reliable than anything quartz or digital.

      Rolexes stopped being tool watches a few years into their post-Quartz crisis recovery. My GC buddy drives a Tundra. Fleets of white collar workers drive Crew Cab F-150s with wheels more expensive than the worthless Regular Cab I had years ago. No need to get twisted up about it.

  • Class tourism is a succinct term here. Blending in with hardworking blue collar Americans is a whole marketing industry in itself.

    • Blending in with imaginary people, you mean. Every single actual blue collar worker who needs a truck for that purpose drives a 1997 Toyota Tacoma.

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> A pickup truck should just be max utility

A working truck should be max utility. Around the core market of "working trucks," there are various wannabe truck products that do not have to be max utility. For example, a Subaru Brat or a Hyundai Santa Fe. Niche products compared to an F-150, but they had/have their fans.

I personally can't stand the design, but the idea of an impractical "halo vehicle" that appeals to a niche audience but burnishes the brand as "forward-looking" is not a bad one. It's just the execution of this particular halo vehicle that I would have a problem with were I in the market for a lifestyle look-at-me vehicle.

  •     A *working* truck should be max utility.
    

    All trucks should be working trucks. There is no reason to drive something that large and heavy that isn't better served by smaller vehicles that don't damage our shared infrastructure while being safer to drive.

    • Oh sure, but look at the vast popularity of these monstrosities that never even see gravel. I get how you (and I) find that abhorrent, but there's clearly LOTS of folks that find a blinged out useless luxury pretend truck to be very attractive.

      I was in the market for a pickup recently. I had wanted to like the Cybertruck, but ... too damn ugly, too version 0.3, too many dweebs driving them, too many teething issues even for a first cut. Plus it's as heavy as an F-250. There's almost no actual reason to grab one besides it being electric. Since I drive so little, I'd never pay back the embedded energy it takes to make the thing - so even that isn't a selling point.

      So instead I got a used Tacoma, and disappeared into the ocean of Tacomas that exist here in the PNW. It could be worse :)

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    • https://www.nytimes.com/2026/01/12/opinion/marie-gluesenkamp...:

      > It’s all but impossible to go into any rural bar in America today, ask for thoughts on pickup trucks and not hear complaints about the size of trucks these days, about touch-screens and silly gimmicks manufacturers use to justify their ballooning prices. Our economy, awash in cheap capital, has turned quality used trucks into something like a luxury asset class.

      > It’s often more affordable in the near-term to buy a new truck than a reliable used one. Manufacturers are incentivized by federal regulations, and by the basic imperatives of the thing economy, to produce ever-bigger trucks for ever-higher prices to lock people into a cycle of consumption and debt that often lasts a lifetime.

      > This looks like progress, in G.D.P. figures, but we are rapidly grinding away the freedom and agency once afforded by the ability to buy a good, reasonable-size truck that you could work on yourself and own fully. You can learn a lot about why people feel so alienated in our economy if you ask around about the pickup truck market.

      > Instead, the authors of “White Rural Rage” consulted data and an expert to argue that driving a pickup reflects a desire to “stay atop society’s hierarchy,” but they do not actually try to reckon much with the problem that passage raises — that consumer choices, such as buying trucks, have become a way for many Americans to express the deep attachment they have to a life rooted in the physical world. A reader might conclude that people who want a vehicle to pull a boat or haul mulch are misguided, or even dangerous. And a party led by people who believe that is doomed among rural voters, the Midwestern working class and probably American men in general.

      > This approach to politics governed by data and experts is what we mean when we talk about technocracy. It’s a system that no longer really functions today because the broad societal trust that once allowed data and experts to guide political choices has broken down. Democrats, increasingly, live in a world where data and researchers convincingly show that low-wage immigration raises the economy and our gun laws are reckless and misguided.

      5 replies →

    • The Santa Cruz is about the same size as a Santa Fe and weighs less.

      The Ford Maverick is a smaller vehicle but also a truck. It is a working truck for some, and a rec/handyman vehicle for others.

      16 replies →

    • There are different sized trucks for different purposes. A Maverick or Kei truck is lighter and safer than a lot of cars on the road while being way more useful.

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    • The Subaru Brat was not a large and heavy vehicle, and the Santa Cruz is basically an SUV with a bed instead of a third row. Niche vehicles do not have to be Hummers.

    • In the same line of thinking we wouldn't be able to do anything for fun at all, since our very presence increases the living cost for everyone else. When we stand in the same line for ice cream, you're making it take longer to get mine, especially if you also have kids. Should kids be allowed in line for ice cream? They've made our shared line take longer and our shared source of ice cream more expensive.

      This is a modern society in which we must live and let live. That core value of tolerance, which preserves our personal freedoms, deserves to be weighed as much and more than our shared infrastructure, imo.

  • A modern F150 doesn't have "max utility". It's for site foremen and driving to Walmart.

  • I can't speak for the Santa Fe, but most Brat owners admit they have no intention of using it as a utility vehicle. The same cannot be said for most F-150 owners I know.

>A pickup truck should just be max utility,

The problem is as soon as you go EV, you use a lot of utility from the get go. With a truck specifically, because its a brick aerodynamically. There is no reason to buy a Cybertruck or Lightning when you can get a gas or hybrid F150 (or a Raptor) for a little bit more, and be able to sit at 80 mph on highways without worrying about range.

The biggest suprise about the lightning is that Ford didn't put in a gas engine in it as a range extender. They have 3 cylinder ecoboost engines that would have been perfect for that.

  • My brother has one, it is an amazing vehicle with better range performance than Tesla. It's dramatically better in the snow. Towing of large loads is a valid downside, but reality is that most people don't tow, and people who do are probably fine with 80% of the use cases (construction trailers, lawn trailers, etc).

    The business problem Tesla solved at Ford cannot is the dealer network. He pre-ordered his, and the dealer he was stuck with tried to rip him off like 4 different ways.

    The other issue is that car guys are afraid of electric, as the entire supporting industry is essentially obsolete. It's hard to get excited about something that will take away your ability to pay your mortgage. Every car dealer employee and mechanic knows that.

    • Electric cars still need maintenance. They don't get regular oil changes, but they wear out tires sooner. They have more recalls in general than ICE (this will likely change, but manufactures are still learning how to make EVs reliable). The parts of a car that are not common with EVs don't break for the first 100k miles, and almost nobody is using the dealer for cars that old. There is plenty of other work that is common that dealers will still need to do.

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  • Here's a different aspect of utility: The F150 Lightning includes 120V and optionally 240V outlets, so it replaces the need to carry a separate gas-powered generator.

    That's probably more relevant to fleet vehicles for construction and maintenance firms than to individuals towing boats. But just to offer an example of how the F150 Lightning is a great fit for certain uses.

    • I'm surprised it didn't sell based on that. 20 years ago when I was in construction the truck drove at most 130 miles per day (we made sure to work 14 hour days when we were going to spend an hour on the road - the crew hated those jobs), but typically more like 30. The the first thing we did was pull the generator out of the truck and started it. If would could just plug into the truck that would have saved a lot of space/weight in the truck, it seems like a no-brainer.

      Then again, all the construction sites I see these days have mains power on a post, which we never had back then (I don't live in the same state so I don't know if this is universal or just this area has always been different).

    • > Here's a different aspect of utility: The F150 Lightning includes 120V and optionally 240V outlets, so it replaces the need to carry a separate gas-powered generator.

      A small generator costs few hundred bucks and fits comfortably in any truck actually used for work. It's a small perk that some pro users would probably pay for, but it's not a selling point for a radically different car design.

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    • The thing is, charging an EV in todays age is something that takes planning. Its not as easy as getting gas. For most people that end up at their house every night. For people that use their vehicles more, it becomes more of a problem. If you are going somewhere overnight, you have to make sure that place has charging.

      For fleet vehicles this is the same story. You have no idea what kinda bullshit circumstances you are going to run into, and investing in EVs is just not worth it at this point when a F150 XLT or XL + Honda generator suffices.

      Until that trend flips where fast charging takes the same time as gas station stop (or automakers start putting small gas engines in their vehicles) EVs are always going to lag behind gas vehicles.

  • > "The biggest suprise about the lightning is that Ford didn't put in a gas engine in it as a range extender."

    From a manufacturing perspective, adding a range extender does add a lot of cost and complexity. And from an ownership perspective it adds a lot of service, maintenance and reliability considerations that you don't have with a pure EV.

    But in any case, this is exactly what they're doing: replacing the Lightning with a range extender ("EREV") plug-in hybrid. But a new all-electric truck based on Ford's upcoming, cheaper "Universal EV platform" is also due in 2027.

  • You have one reason listed, which is going 80mph (which is illegal in most states). They also can't tow long distances easily, but are superior in nearly every other way.

    • Most of the places where you would realistically use a truck have highways that are at least 75 mph. And its not the 80 mph thats important, its the fact that the faster you try to get to the destination, the more the range drains, which conversely takes you longer to get to the destination if you consider charging time.

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  • You also gain some utility. Infinite torque at idle, cheaper 4wd, better traction control, fewer mechanical problems, etc.

    • They tow way better aside from reduced range. And the near perfect 50/50 weight distribution means they handle better than a truck should.

> max utility

As the owner of a rusty 1985 pickup with manual windows and no radio, I can tell you there is great demand for utility pickup trucks that the manufacturers WILL NOT MAKE.

The first problem is CAFE rules. Congress legislated the light pickup truck out of existence. To get around CAFE rules, manufacturers increased the size of trucks and added a back row so they could be reclassified in a way that skirted CAFE rules.

However, there's a big demand for pickups, so people bought these because they needed trucks, and nothing else was available. Manufacturers took advantage of demand and started adding features normal pickup drivers didn't want or need, to access a high-market class of buyers. "Where else are you gonna go?"

$100k pickups, here we are.

Manufacturers are in no hurry to go back to the low-margin pickup days, even though that is what classic pickup buyers actually want.

> A pickup truck should just be max utility, especially if you're a manufacturer making your first one

> 75 percent of truck owners use their truck for towing one time a year or less (meaning, never). Nearly 70 percent of truck owners go off-road one time a year or less. And a full 35 percent of truck owners use their truck for hauling—putting something in the bed, its ostensible raison d’être—once a year or less.

[1] https://www.thedrive.com/news/26907/you-dont-need-a-full-siz...

  • I wonder if there are any other countries in the world where the best-selling automobile is something completely impractical? Or are Americans unique in that regard?

    Serious question. I can't think of any, but I'm also not familiar with car markets the world over. In Japan, for example, the best-selling car is the Honda N-BOX [1], which is an incredibly practical car.

    [1] https://car.watch.impress.co.jp/docs/news/2076520.html

> pickup truck should just be max utility

Except the main demographic buying F150s is suburban dads driving to their office job.

  • I think the reason this take gets push-back in discussions (including here) is that it's highly regional.

    I've lived in parts of the US where I doubt more than 10% of pickup trucks on the road (and there were a lot of them) were really justifiable purchases as trucks. They were aspirational purchases, and/or were selected for status/class/politics signaling.

    I've lived other places in the US where the whole region had far fewer trucks (but a hell of a lot more Volvos... like, easily 10x as many as the other place) where I bet at least 50% of pickup trucks saw enough truck-use to really be justifiable.

    • This. Where I live the suburban dads wouldn't be caught dead projecting the "fullsize truck owner" image. They buy a Tacoma. Or they did until the Maverick came out.

  • And using the truck on weekends to tow the boat, or do other work with it. Not every weekend, but once a month in summer.

    • Usually the imagined uses are very aspirational at best. The imagination doesn't fit reality. I've seen it firsthand, many years ago my dad got the fancy pickup because he "needs the utility." Whenever an opportunity presented itself for him to use his truck as a truck though, he'd pay the extra fee for delivery because he didn't wanna bother.

      It did make his reckless driving more dangerous for the innocents, though.

    • I'll go further, Most Americans who buy stuff like boats don't use them anywhere near enough to justify the purchase. I'm pretty sure well less than 30% of boats are being used at least once a year.

      America is so full of hoarding and objects that go years without anyone touching them. It's profoundly sad.

>A pickup truck should just be max utility, especially if you're a manufacturer making your first one

How do you even define that? Give it a heavy duty bed and you're wasting weight that could be put toward hauling/towing capacities (and lord knows how people here would feel about ignoring those). A big engine for "reasonable driving" when fully loaded guzzles fuel.

I don't know much about car economics but I'd think Tesla probably should have built a truck to sell as a fleet vehicle first. There are very few car brands that aren't part of a larger entity doing b2b vehicle sales.

I remember the unveiling (loved the "bullet proof" glass demo). That was before I understood who Elon really was and I was pro Tesla. I never would have bought such an ugly vehicle, and I don't normally use looks to evaluate a potential ride.

>A pickup truck should just be max utility, especially if you're a manufacturer making your first one

I don't think this is actually true, most pickup trucks aren't designed for maximum utility. They're designed to sell a lifestyle.

  • Heartbreaking but true. The most popular pickups today are not the most useful pickups. There are no more basic utilitarian pickups any longer, at least in the US.

    Pickups are a little bit interesting in this regard. For any given model (eg: Tacoma, Frontier, etc.) the more premium the truck, the worse it is at being a truck. Each feature you add reduces its payload, and in the case of the Frontier, you could drop from a 6' bed with ~1,600 lbs of payload on the base model all the way down to a 5' bed with ~900 lbs of payload for the most premium offroad model.

    • I would be willing to say that a small Japanese kei truck is more than the average American would ever need for hauling furnishings, appliances and lumber. If you really need something bigger renting a trailer or truck is dirt cheap

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    • >Heartbreaking but true. The most popular pickups today are not the most useful pickups. There are no more basic utilitarian pickups any longer, at least in the US.

      Any OEM will happily sell you a white vinyl floor half ton with your preferred cab/bed/engine/drivetrain configuration.

      The GMC 4cyl 1500s were stupid cheap for awhile, because they shat out a bunch for CAFE and weren't selling so they were going for like 25-30k going into the new model year. I wanna say this was 2024 into 25, maybe 23 into 24, idk.

      Ford Maverick seems to fit the bill for compact stuff though I suspect it may make the goalposts zip to "single cab option" and "body on frame"

    • > There are no more basic utilitarian pickups any longer, at least in the US.

      What makes you say this? The F-150 series has a pretty serviceable option in their XL trim. 8ft bed, 4x4, "dumb" interior (maybe not, looking at their site looks like the most recent is iPad screen, sigh) - but what else would you look for to call it utilitarian?

      You're right that each feature is further limiting, but I would argue premium and utilitarian are reaching for opposite goals.

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    • The most utilitarian truck is probably the Hilux champ and it’s not even sold in the US.

  • Lifestyle sells.

    I drive a wagon. Of course wagon owners talk about the utility. And yet, you can buy a wagon with a twin-turbo V8 engine. What's the "sportwagon" segment all about? Certainly not going to Home Depot to buy four toilets for the new house, it's about putting your $15,000 Cannondale Black Ink MTB on the roof and swanking up to the trailhead.

    • I drive a wagon, among other vehicles. I live in a "tech area" of the country.

      Last weekend I hauled ~700lb of rebar on the roof (because they come in 20ft sticks so the wagon is the best choice). The number of dirty looks I got was off the charts. The same exact demographics that are in here shitting on pickups were judging me for not using one. Good thing I don't give a shit what anyone else thinks.

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    • It's about drag racing on the way to your Jiu-Jitsu club with the baby seats in the back. And still being able to fit that new vanity from Home Depot in on your way back home!

    • The brain is a confabulation/justification engine.

      In reality ideal utility is likely found in the shape of a 2008 Toyota Camry and a U-Haul truck rental when necessary.

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  • I struggle to think what vehicle has more all around utility (by my own definition) than my Lightning. The only things it does not do well is tow 300 miles, and drive in NYC. Neither of which are on my requirements list.

  • > ... most pickup trucks aren't designed for maximum utility. They're designed to sell a lifestyle.

    Yes, but that lifestyle can and sometimes does include actual needs for some of the utility. There is a great observation from Representative Marie Gluesenkamp Perez, a Democrat from Washington’s 3rd District in an NYT piece a couple of days ago. I included a perhaps too long quote in lieu of apologizing for the paywall.

    > “Spreadsheets can contain a part of truth,” Ms. Gluesenkamp Perez told me. “But never all of truth.”

    > Looking to illustrate this, I bought the recent book “White Rural Rage” and opened it more or less at random to a passage about rural pickup trucks. It cites a rich portfolio of data and even a scholarly expert on the psychology of truck purchasers, to make what might seem like an obvious point — that it’s inefficient and deluded for rural and suburban men to choose trucks as their daily driving vehicles. The passage never does explain, though, how you’re supposed to haul an elk carcass or pull a cargo trailer without one.

    https://www.nytimes.com/2026/01/12/opinion/marie-gluesenkamp...

    • If I mostly trim my hedges, but sometimes, very rarely, need to cut down small trees, am I best served by simply owning a hedge-trimmer and renting a chainsaw or other appropriate tool when necessary, or by buying a katana for both jobs?

      Everybody knows why you bought the katana. We know you have a story to tell yourself, it's just not convincing.

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> A pickup truck should just be max utility, especially if you're a manufacturer making your first one

That's very unrealistic considering the market.

> A pickup truck should just be max utility

Yet we are in a thread where one with max utility has been cancelled and one flop of the century continues to sell.

> it's just a bad product. So you've never driven one?

> A pickup truck should just be max utility You don't know much about trucks? What does this even mean, max utility? Trucks are designed for different purposes. Should we eliminate all programming languages besides bash or python?

> especially if you're a manufacturer making your first one Seems like you don't know much about business either. Most new products should NOT try to do everything at once the first time.

BINGO: the folks buying these things are doing so to virtue signal their politics. If you need a truck for work or hunting, you're still buying a truck, not some Silicon Valley concept car like the Cybertruck.