Comment by throw0101d
5 hours ago
I've seen headlines / stories giving Toyota grief about not going 'all-in' on BEVs while many other companies did.
It seems that the hybrid-first strategy has been working pretty well for them. (The 2026 RAV4s are hybrid-only with no ICE-only options, AIUI.)
Armchair internet analysts think they know better than the biggest car producer in the world that reinvented the modern supply chain.
"But look at Tesla market cap!!!"
Toyota had the right intuition: focus on EVs when the global sales will make sense for it, meanwhile avoid throwing good money after bad like most legacy automakers did with EVs.
> Armchair internet analysts think they know better than the biggest car producer in the world
The car producer that still seems to think hydrogen is the future? The armchair internet analysts seem closer to correct.
Toyota is not immune to throwing good money after bad. They have dumped billions into hydrogen fuel cell research and production over three decades. Last year they sold more Venzas than hydrogen cars.
Notably, the Venza was discontinued after the 2024 model year and those sales figures represent inventory leftover from prior years.
Yes doing business involves taking risks.
Avoiding EV fomo when the market wasn't there was a good calculated risk.
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