Comment by groundzeros2015

1 month ago

> pickup truck should just be max utility

Except the main demographic buying F150s is suburban dads driving to their office job.

I think the reason this take gets push-back in discussions (including here) is that it's highly regional.

I've lived in parts of the US where I doubt more than 10% of pickup trucks on the road (and there were a lot of them) were really justifiable purchases as trucks. They were aspirational purchases, and/or were selected for status/class/politics signaling.

I've lived other places in the US where the whole region had far fewer trucks (but a hell of a lot more Volvos... like, easily 10x as many as the other place) where I bet at least 50% of pickup trucks saw enough truck-use to really be justifiable.

  • This. Where I live the suburban dads wouldn't be caught dead projecting the "fullsize truck owner" image. They buy a Tacoma. Or they did until the Maverick came out.

And using the truck on weekends to tow the boat, or do other work with it. Not every weekend, but once a month in summer.

  • Usually the imagined uses are very aspirational at best. The imagination doesn't fit reality. I've seen it firsthand, many years ago my dad got the fancy pickup because he "needs the utility." Whenever an opportunity presented itself for him to use his truck as a truck though, he'd pay the extra fee for delivery because he didn't wanna bother.

    It did make his reckless driving more dangerous for the innocents, though.

  • I'll go further, Most Americans who buy stuff like boats don't use them anywhere near enough to justify the purchase. I'm pretty sure well less than 30% of boats are being used at least once a year.

    America is so full of hoarding and objects that go years without anyone touching them. It's profoundly sad.