Comment by wolrah

> I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics hurt it quite a bit. It is such a distinctive vehicle with a strong association with Elon, that there was an immediate brand association. It may have had poor sales anyway, but it certainly didn't help that many folks on the left, who are typically the most 'pro EV', had a large 'anti-Elon' shift around its launch.

IMO the sort of person who wants a vehicle like Elon's dumpster has a strong overlap with Elon's politics. Basically everything about its design and marketing was aimed at the sort of person who is focused on presenting a masculine image, who thinks they're going to be in a war zone on their daily commute, who wishes they could drive through a crowd of protesters, etc.

Basically the only thing "left wing" about it is the fact that it's electric.

> Kudos to Tesla for trying to break the mold and push the category somewhere new.

The only thing it actually did new was the drive-by-wire steering, which is by all accounts impressive but could have been done on any normal vehicle as well. The "unique" styling is mostly just re-learning lessons that John DeLorean taught the rest of the industry decades ago.