Comment by JeremyNT

I mean as with most "product" things related to Musk, it's more about the meme stock than any fundamental coupling to finances in the real world.

Ford is a car company. They sell cars. The Lightning was a poorly selling car, so they stopped selling it. Pretty simple!

Tesla is a lifestyle company. They make line go up by owning the libs, catering to edgelord identity, and triggering speculation. The Cybertruck probably gained the company more memetic shareholder value than it lost as a real product.