Comment by datahack

This is a case study in the failure of product market fit.

There is tons of room for a low cost, high quality small electric or hybrid pickup in today’s market.

Ford Maverick sales have been exceptionally strong, setting records in 2025 with 155,051 units sold in the US of A, up almost a fifth from last year.

Tesla needs to make a product that people want, and continuing to try to sell one they don’t want just won’t work. Why not pivot and build the truck people are asking for? Otherwise, this program will fail.