Comment by stephenhuey

Indeed. It's because of the fashion preferences of American SUV and pickup buyers.

I can attest to the fact that minivans are much more comfortable. I picked up my Pacifica hybrid minivan in early 2021 before the price hike and it was a steal compared to SUVs and pickups. When I was doing paperwork for the vehicle at the Chrysler dealership, I was chatting with some sales guys and discovered the shocking fact they had recently sold a luxuriously loaded-down pickup for over $100K. I was fortunate to easily haggle with them over my minivan because they don't make much money on minivans so they focus on pickups, Jeeps, etc.

A couple decades ago, I had started looking to replace an old hand-me-down car from my grandma, and had been mulling over whether I could ever justify spending $30K on an Infiniti at that time. My boss at work got a new pickup, and he was rather proud of it, and I innocently asked if it cost $25K because plenty of my Texan relatives had driven them over the years and I assumed they were a no-frills working man's practical vehicle. After a brief pause, he answered, "It was a little over 40 thousand." That was over 20 years ago.