Comment by russellbeattie

4 hours ago

Random geek thing: Apple has used a couple different versions of its iconic "hello" image originally drawn by Susan Kare.

The first one starts with an "h" that has a loop at the top, the second doesn't. If you do an image search [1], you'll see the two versions. Both have been used in advertising over the years, both in print and in TV commercials.

Susan Kare sells a signed "hello" print on her website and I bought one - it uses the second version [2]. When Apple started their advertising campaign a few years ago using the original curlicue "hello" again, I looked at the print on my wall, and noticed the difference.

I emailed Susan about it and she responded that she hadn't even noticed! She couldn't remember anything about why there were the two versions. My Occam's razor guess is that Apple had recreated the original "hello" at some point and the designer decided to skip the loop. When Susan was making the prints years ago, she looked for a nice high resolution copy of it, and Apple hadn't made the curlicue version of it "official" yet, so the second was the nicest copy out there.

(If you look carefully, there's also a "hello" print ad from the 80s that looks like someone at an ad agency just took a go at it.)

1. https://www.google.com/search?tbm=isch&q=macintosh+hello

2. https://kareprints.com/products/hello-on-blue