Comment by phailhaus
22 days ago
I do not understand why this is a big deal. There is no world in which ads are embedded in LLM answers, because you'd need another LLM to determine whether the "placement" was correct and included all the information that the advertiser wanted (and it still won't work 100%). They are putting ads on the side, like they've always done, leveraging all the tech that already exists to do this. This is pretty much a no-brainer for OpenAI and any AI company.
Why is this a problem? You don't need an LLM; you need a "model for detecting whether and where the given context appears". We're so used to LLMs now that we forget these NLPs problems have been worked on for a long time and they don't require a huge computational beast and it takes a few ms to run (on only the response, while it's being streamed).
That's a no-go for advertisers. They need to control their own brand and their image, there're not going to leave it up to chance like "ok so uh just mention us or something and then we'll pay you." They pay for very specific placements, and they need to provide the content.
> But it seems that the pinnacle of human intelligence: the greatest, smartest, brightest minds have all come together to... build us another ad engine. What happened to superintelligence and AGI?
While we all knew it was inevitable, I think this quote from the article sums up the feeling nicely.
I don't get that part either. That's like saying "the brightest minds have all come together to... build us another thing that requires money." OpenAI is trying to make more money than they use to run ChatGPT. They are getting that money from their users, and soon advertisers too. They still need their users to like ChatGPT