Comment by vinyl7
10 hours ago
> So they allow even more bots to increase traffic which drives up ad revenue
When are people who buy ads going to realize that the majority of their online ad spend is going towards bots rather than human eye balls who will actually buy their product? I'm very surprised there hasn't been a massive lawsuite against Google, Facebook, Reddit, etc. for misleading and essentially scamming ad buyers
Is this really true though? Don't they have ways of tracking the returns on advertising investment? I would have thought that after a certain amount of time these ad buys would show themselves as worthless if they actually were.
No, it's not really true. Media companies have a whole host of KPI's and tracking methods to evaluate the success/failure of their campaigns/single ads: here's a small summary of some of the KPI's and methods https://www.themediaant.com/blog/methods-of-measuring-advert...