Comment by InsideOutSanta

5 hours ago

This is not the right thing to take away from this. This isn't about one group of people wanting to be angry. It's about creating engagement (for corporations) and creating division in general (for entities intent on harming liberal societies).

In fact, your comment is part of the problem. You are one of the people who want to be outraged. In your case, outraged at people who think racism is a problem. So you attack one group of people, not realizing that you are making the issue worse by further escalating and blaming actual people, rather than realizing that the problem is systemic.

We have social networks like Facebook that require people to be angry, because anger generates engagement, and engagement generates views, and views generate ad impressions. We have outside actors who benefit from division, so they also fuel that fire by creating bot accounts that post inciting content. This has nothing to do with racism or people on one side. One second, these outside actors post a fake incident of a racist cop to fire up one side, and the next, they post a fake incident about schools with litter boxes for kids who identify as pets to fire up the other side.

Until you realize that this is the root of the problem, that the whole system is built to make people angry at each other, you are only contributing to the anger and division.

> outraged at people who think racism is a problem.

This is one level of abstraction more than I deal with on a normal day.

The fake video which plays into people’s indignation for racism, is actually about baiting people who are critical about being baited by racism?

> Until you realize that this is the root of the problem, that the whole system is built to make people angry at each other, you are only contributing to the anger and division.

It's not built to make people angry per se - it's built to optimise for revenue generation - which so happens to be content that makes people angry.

People have discovered that creating and posting such content makes them money, and the revenue is split between themselves and the platforms.

In my view if the platforms can't tackle this problem then the platforms should be shutdown - promoting this sort of material should be illegal, and it's not an excuse to say our business model won't work if we are made responsible for the things we do.

ie while it turns out you can easily scale one side of publishing ( putting stuff out their and getting paid by ads ), you can't so easily scale the other side of publishing - which is being responsible for your actions - if you haven't solved both sides you don't have a viable business model in my view.

> In fact, your comment is part of the problem. You are one of the people who want to be outraged. In your case, outraged at people who think racism is a problem. So you attack one group of people, not realizing that you are making the issue worse by further escalating and blaming actual people, rather than realizing that the problem is systemic.

I don't see anything like outrage in GP, just a vaguely implied sense of superiority (political, not racial!).

I agree with grandparent and think you have cause and effect backwards: people really do want to be outraged so Facebook and the like provide rage bait. Sometimes through algos tuning themselves to that need, sometimes deliberately.

But Facebook cannot "require" people do be angry. Facebook can barely even "require" people to log in, only those locked into Messenger ecosystem.

I don't use Facebook but I do use TikTok, and Twitter, and YouTube. It's very easy to filter rage bait out of your timeline. I get very little of it, mark it "uninterested"/mute/"don't recommend channel" and the timeline dutifully obeys. My timelines are full of popsci, golden retrievers, sketches, recordings of local trams (nevermind), and when AI makes an appearance it's the narrative kind[1] which I admit I like or old jokes recycled with AI.

The root of the problem is in us. Not on Facebook. Even if it exploits it. Surfers don't cause waves.

[1] https://www.tiktok.com/@gossip.goblin

  • > people really do want to be outraged

    No, they do not. Nobody[1] wants to be angry. Nobody wakes up in the morning and thinks to themselves, "today is going to be a good day because I'm going to be angry."

    But given the correct input, everyone feels that they must be angry, that it is morally required to be angry. And this anger then requires them to seek out further information about the thing that made them angry. Not because they desire to be angry, but because they feel that there is something happening in the world that is wrong and that they must fight.

    [1]: for approximate values of "nobody"

    • >Nobody wants to be angry.

      I disagree. Why are some of the most popular subreddits things like r/AmITheAsshole, r/JustNoMIL, r/RaisedByNarcissists, r/EntitledPeople, etc.: forums full of (likely fake) stories of people behaving egregiously, with thousands of outraged comments throwing fuel on a burning pile of outrage: "wow, your boyfriend/girlfriend/husband/wife/father/mother/FIL/MIL/neighbor/boss/etc. is such an asshole!" Why are advice/gossip columns that provide outlets for similar stories so popular? Why is reality TV full of the same concocted situations so popular? Why is people's first reaction to outrageous news stories to bring out the torches and pitchforks, rather than trying to first validate the story? Why can an outrageous lie travel halfway around the world while the truth is still getting its boots on?

    • If you think for a bit on what you just wrote, I’m pretty sure you’re agreeing with what they wrote.

      You’re literally saying why people want to be angry.

      8 replies →

  • You may be vastly overestimating average media competence. This is one of those things where I'm glad my relatives are so timid about the digital world.