Comment by notatoad
1 month ago
content generation isn't the intent, it's just the side effect. the real intent is to make money.
everybody is either trying to promote some product, or promote themselves as a "content creator" so they can start getting influencer marketing deals and payouts from youtube or instagram ad splits.
the internet was at it's best when most of the content on it was just because somebody had some information, and wanted to share it. that intent is still out there today, but unfortunately it's harder and harder to find buried amongst all the revenue generation.
Agree 100%! The "real intent", the true cause, is making money. Whether that's directly via social media, or via proxy (which is becoming a major player), where people generate content in order to build repertoire, which they try to monetize via other means (contracting/freelance, publishing, speaking, getting on the VC radar, etc). So yes - one can correctly say that the intent has changed from something altruistic (giving information to the masses with no monetary foresight), to explicit money-making intent.