Comment by BLKNSLVR

I like how, the way you've described it, it sounds as if, with the effort they go to to make ads as difficult to identify as possible, they're trying to hide their shame.

It's tacit admission that people need to be 'tricked' into thinking that the advertising is actually an organic result. It's manipulative. It's an admission of the fact that advertising actively gets in the way of the service they're (incidentally) providing that 'the people' actually find useful.

Unfortunately this is just a much longer way of saying 'you're the product'.