Comment by bruce511

Rinse and repeat for Korean cars. And now China are deep into their cycle too. They're already producing high quality, at half the price, and I've noticed that the quality narrative is changing.

Regardless of where they are perception wise, the long term lesson is clear - local manufacturers may ride the "quality" bandwagon for a while, but ultimately it's a losing strategy.

ICE cars, and manufacturers who don't gave an EV strategy are already inside their Kodak moment. It's fairly obvious that at some point "all" cars will be EV, just like "all" cameras are digital. Those who remain ICE only will fade into obscurity.

Unfortunately the politicians in the US right now are driving a narrative away from EVs (and Tesla has become semi-toxic). Which in turn affects local manufacturers planning near term sales. By the time the mood swings it may be hard to catch up.

Or maybe not. Maybe they come late to the party simply skipping a bunch of iterations, going straight to great, cheap, reliable. Time will tell I guess.