Comment by jillesvangurp

The big challenge Porsche has is getting rid of its shrinking ICE business. Europe is a bit ahead here of the US. China even further. Local Chinese luxury brands run circles around Porsche in terms of luxury, performance, etc. That's why they are struggling there. Their cars just aren't good enough.

The way forward for Porsche would be to rip the band aid off and focus on just EVs. Leave the ICE market to hedge funds. Those are good at milking dying businesses that shrink year on year. They need to do some EV only models that are heavily optimized at being good at just that. Leave the SUV crossover BS. to all the traditional brands and make a proper sports car that goes fast and far. A little autobahn monster. That would restore their reputation for delivering unapologetically high performance cars that are slightly dangerous and exciting.

ICE is dead. That's grand daddy's car at this point. That's not something somebody born this century is going to lust after and put on their wall (in poster form). And Porsche needs something that young people would want if they had the money. Their current lineup is a bit too conservative and boring. Sensible cars if they'd be half the price. But they are just too expensive and unremarkable to sell well. You can do better for the same money.