Comment by sklargh
9 hours ago
I think Porsche is really in trouble here.
I’m not anti-EV but the electric Macan and Cayenne look awful. They are under equipped technologically relative to their Chinese peers (heck basically anything).
Porsche sort of sold its soul for this tech-forward design but it doesn’t deliver any meaningful benefits, these cars don’t even have level 2+ highway cruise control. In the meantime I get a bunch of crap screens and lose all the glorious physical buttons and I don’t even have a fun engine rumble to make up for it?
So, the cars are ugly and uncool (I grant a matter of taste), aren’t selling in their target market (China) won’t sell meaningfully in their backup market (US) and they’re behind GM, Tesla and BYD in all regards on quality of life stuff.
Not a recipe for endurance.
I keep seeing "underequipped technologically relative to their Chinese peers" on HN. What kind of stuff is missing? This is not a loaded question, I only drive a couple times a month, and the vehicle I'm driving is an older Prius, so I probably lack imagination. EVs are supposed to be technologically pretty simple, most of an EV's value being in the battery packs. I've been thinking about upgrading, perhaps to a Nissan Sakura (which probably doesn't have a lot of bells and whistles either).
Now I kinda wish my Prius had a 3.5mm aux-in jack but I get by with an FM transmitter.
In terms of features I see on high end cars… (no clue if these are available in Chinese cars, just to help you get an idea of what exists)
1. Backup camera with lines that move as you turn the wheel
2. Camera setup that lets you see how close you are to curbs, other cars, etc. from a plethora of unexpected angles (you can get a top-down view of your car! Pretty cool.)
3. Automatic parking when parallel parking
4. “Reverse actions” feature, where you press a button after very carefully getting into a spot, and the car replays it in reverse to get you out of said spot
5. Lots of remote features tied to an app. The ability to look through cameras, auto-record videos when people get close, lock and unlock and view status of the car. Remote tracking via GPS in case it’s stolen.
6. Turn on your turn signal, your dash changes to a live video feed of that side of the car
7. Chairs with heating and cooling, massaging, and auto-inertia-damping features
8. Bluetooth and Apple CarPlay plus Android auto
9. Road-scanning cameras which adjust suspension live based on upcoming road conditions
10. Crash preparation features like Benz’s Pink Noise or auto-recording a minute of video to assist with crash investigations
There are probably may I’m forgetting.
> 5. Lots of remote features tied to an app. The ability to look through cameras, auto-record videos when people get close, lock and unlock and view status of the car. Remote tracking via GPS in case it’s stolen.
This is akin to spyware, since inevitably it is a cloud service using an onboard cellular modem.
I would personally rather have none of 1-10. What I do want in a high-end vehicle is things that are there for my benefit (heated steering wheel, heated/ventilated seats, spacious cupholders, etc.) not the manufacturer's.
I have 1 and 8 on my cheap RAV4 from 7 years ago. Heated seats too.
huh. I don't want any of those things and i do have a porsche.
saw an xpeng playing music outside the car, not inside, for beach parties
and, this is not a joke, truly: the seat gave me a massage.
Lol, 1 to 4 is just called "knowing how to drive". These cameras aren't a serious value add unless you're driving a massive tank, err car.
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I think a few things.
1. They do not have robust self-driving capability. At this level of expense I expect hands-free major highway driving.
2. They’ve removed a lot of physical buttons that improve quality of life, the level of technology in the cabin is simply overwhelming.
3. They’ve done a great job with the driving experience of the EVs but they have poor range relative to the competition.
I have a 2022 Porsche 911. It has a lot of physical controls for things in the cabin like climate control, suspension settings, cruise control, dashboard view, and audio. The car also has an auto steer and cruise control option which will accelerate and brake for you while also keeping the car in the lane. It can go from a stop to whatever speed you set it to. It’s great for traffic on the highway. That’s not too shabby for a 2022 non EV car. Current model Mercedes have level 4 driving automation where you can take your eyes off the road. I don’t think Tesla even has this level of driving automation yet.
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Porsche buyers don't want self driving. The button thing is industry wide MBA group think that is being walked back. Their haptic buttons are actually not bad. Car manufacturers are shit at software, presumably because they don't feel the need to pay top euro for talent. Again an industry wide syndrome. Heck GM think it's smart to delete Apple carplay from their vehicles. The only electronics feature all buyers want.
I hate touch/sensor buttons and sliders. Give me back my physical buttons and spinning controls. Also, same for electrical speedometers/tachometers, etc
See this MKBHD video for an idea of features in Chinese EVs.
https://youtu.be/Mb6H7trzMfI
Watched it! I know it's from a US perspective, but where I live (Japan), $42000 is quite a lot! Definitely premium car territory. (E.g., Lexus RX base model)
IMO the car has a lot of bells and whistles that many drivers (probably!) don't really care about. But I guess car fans like this kind of stuff. The active noise cancelling feature might be nice, but wouldn't be surprised if we see regulation on that matter at some point. You kind of need to be alert of your surroundings, etc.
This is a car that is more expensive than a Tesla Model 3 in the Chinese market, with more or less the same features.
I don't want to make an exhaustive list, the summary is that standard features on many new cars are expensive options on Porsche's. And that's if they're available at all. Adaptive cruise control is one example.
Where I live, luxury cars are just status now. I don't think that's enough to keep gen Z and gen A interested.
Clearly porsche is missing the built in karaoke.
I wanted to replace my gas Macan with the new EV one. After a test drive I decided to just keep the gas one.
As an EV it is excellent. But Porsche is known for engaging driver's cars, and without the visceral sounds and vibrations of an engine it is bland and boring. The flaws in a gas engine's power curve give it character. Letting the driver manage that power curve is fun. A perfectly linear sub-3s 0-60 with fake electric sport sound played through the speakers does nothing for me.
I'd have probably bought it at $75K, but at $125K it needs to be more special. Especially considering the rate at which they depreciate. Its not a surprise to me that their EVs aren't selling as well as hoped. The Taycan sure is pretty though.
You're just religious about your own preferences.
Prosche specifically is facing huge losses, and with this strategy is doomed to die. There are already rumors of potential bancrupcy.
EVs grew 20% globally in 2025, with developing markets surging 40%+. When EVs under $100,000 can hit sub-2.5-second 0–60 mph (0–100 km/h), all this fake "benefit" talk about exhaust notes and luxury engine refinement sounds exactly like people cheering for Vertu golden buttons at the dawn of the iPhone era.
EVs are growing incredibly fast—despite the West's biggest EV supplier deciding to commit marketing harakiri by alienating half its customer base.
New battery tech has made EVs affordable, and that's why adoption will keep accelerating in China, the EU, and the rest of the world. There'll be some irrelevant fluctuations in the US, but those will eventually even out regardless—because the rest of the world and technological progress will move on with or without them.
we are on the edge of go-to-market of billions of dollars of investments into battery development. It will deliver both much cheaper where needed and more capable batteries on the market. Guess what it will do with legacy cars.
The thing is, driving on the road is not supposed to be fun. One should go to a racetrack (or simulator) to have fun.
Unless you live in a really remote and desertic place, there are just too much people on the road nowadays.
okay but why would you get Porsche in the first place then?
Luxury sport cars are sold on 2 basis, a status symbol, and being driver's car. If you don't have the second and it's just another EV why bother ?
There's only one real Porsche, a gasoline-engined 911.
Nowadays the 718 might be more of a Porsche than the 911
As much as I'm gung-ho about the world electrifying transport, I agree with you here. Those Porsche SUV's just look awful, whatever the drivetrain. If I'm gonna splurge on a Porsche, I'll want the real thing. And if I don't want a 911, well there are a lot of other brands making more sensible vehicles.
(Of course, if a lot of other people share my extremist views, that's pretty bad for Porsche the company. They likely can't survive just producing 911's. Oh well, I'm not here for corporate charity anyway.)
The big challenge Porsche has is getting rid of its shrinking ICE business. Europe is a bit ahead here of the US. China even further. Local Chinese luxury brands run circles around Porsche in terms of luxury, performance, etc. That's why they are struggling there. Their cars just aren't good enough.
The way forward for Porsche would be to rip the band aid off and focus on just EVs. Leave the ICE market to hedge funds. Those are good at milking dying businesses that shrink year on year. They need to do some EV only models that are heavily optimized at being good at just that. Leave the SUV crossover BS. to all the traditional brands and make a proper sports car that goes fast and far. A little autobahn monster. That would restore their reputation for delivering unapologetically high performance cars that are slightly dangerous and exciting.
ICE is dead. That's grand daddy's car at this point. That's not something somebody born this century is going to lust after and put on their wall (in poster form). And Porsche needs something that young people would want if they had the money. Their current lineup is a bit too conservative and boring. Sensible cars if they'd be half the price. But they are just too expensive and unremarkable to sell well. You can do better for the same money.
What is crazy about some of these old car brands is that they have some IP that would sell like hotcakes. Aircooled 911s went from 30k cars to 130k cars on the used market over the last 10 years. If they managed to work around crash regulations, maybe with some stroking of Donalds ego right now, they'd be making money hand over fist off those old designs.
I can't exactly remember the situation but I'm pretty sure there was a car company that did something like this in recent history, restarting a production run on a classic model and selling it out.
No. These cars are desirable and valuables as collectibles for the very reason they are a dying breed and we can't won't make them as they used to.
EV cars are mostly just appliances now. Not sure how the prestigious Porsche badge (or any other really) can stand out into the future.
Not sure if you have been into an appliance shop lately, but for any given appliance there are options in every price bracket.
Making things that...track better than an appliance.
SuperfastMatt is buying a Cayman! I think they will be fine...
https://youtu.be/rkXqKfYRJD0
Porsche is loosing billions and people start talking they are caput(bancrupt) :)
There's probably still plenty of value in the name, who knows if the audience who are impressed if you say "I've got a Porsche" vs "I got a Zeekr/BYD/Xiaomi" is growing or shrinking, if it shrinks fast enough, then Porsche is in trouble.
It's like bragging about having a Hermes bag vs a Temu brand bag. Yeah it's all irrational, but if the world was a rational place we'd not have a man-child threatening wars and invasion because he didn't get the peace prize he wanted...
Trends and perceptions can change fast in China's market.
(NYTimes - Why Porsche Is No Longer a ‘Premium’ Sports Car in China)[https://www.nytimes.com/2025/02/17/business/porsche-china-ge...]