Comment by dspillett

> I never understood why eBay set things up to enable sniping.

I've seen studies on auction method that suggest the difference in the final price (between explicit end time and the more traditional extend-until-bidding-stops method) is negligible for online auctions except in a few special cases. This is a marked difference from the expectation that, like a real-world in-person auction, the extending deadline might encourage further spur-of-the-moment bidding.

Whether it makes much difference to the final price or not is immaterial though if the buyers believe that it does. This is one of the (several) reasons why eBay won out against similar competition in the early days: buyers felt they were getting a better deal by being able to snipe so favoured eBay with more of their attention and this brought more sellers to the platform (which attracted more buyers, and so on round the loop). It is telling that to deal with the extra load imposed on the system by external bots refreshing pages and putting in automated bids, instead of switching to an extending auction model they implemented what is almost a built-in sniping feature.

Auction sites have to be very careful (or just very lucky) in their messaging, to convince both sellers and buyers that they are getting a good deal - any major change to how eBay works could upset the balance that they currently have in that regard and start a flood in the other direction (the more people leave, the more other people will think about leaving) to the building toward critical mass that was how they won out in those early days.