Comment by boringg

The idea that the marketing team has the ability to really push back against senior management doesn't align with the reality I have seen. The best they can do is say that this will do brand damage -- but they don't have the ability to really call the shots. Most organizations marketing is not in a real seat of power - more like an advisory position.

I'm not trying to unfair to marketing - they do have an important role - I have hardly seen a company give marketing real power at an org. So the idea that this is because marketing don't push back on senior management -- is because they know they don't have the power to do this.