Comment by ericmcer
12 days ago
There almost is no hook, the hook is that the time investment for each video is so small your brain doesn't even need to think about whether it should watch or not.
12 days ago
There almost is no hook, the hook is that the time investment for each video is so small your brain doesn't even need to think about whether it should watch or not.
And the other factor is I think the "rat pulling a lever" thing.
A rat is in a lab, pulls a lever, treat comes out, nom. Pulls again, treat comes out, nom. Pulls again... no treat. Pulls again, treat comes out, nom. This goes on, 10 pulls with no treat, but sometimes something comes out so the rat keeps going. You get the idea.
This is a lot of social media. You end up scrolling through a lot of shit, adverts and subtle propaganda, passively absorbing it until you get rewarded with something you genuinely enjoy and get the good hormones from.