Comment by otikik

14 days ago

Careful with this advice. If you max it out you end up with

"You won't believe the weird trick that the city of Venice did to feed itself"

This article is just a slightly upscale version of the million "YouTube hooks" videos you can find on, well, you know. Down to the "create a gap" advice.

Once upon a time "one weird trick" was good advice too, before it got ran into the ground.

  • In this era, it takes credibility to grab my attention before I even care about your promise of benefits.

    It’s not “make me care.” It’s “make me believe and care, every step of the way.”