Comment by klustregrif

> You can't just find one hook that works and reuse it forever

That seems to be exactly what succesfull acounts are doing. They go a year or two creating content in a theme and then find that one hook that makes people stay a second to see what heir content is and then their entire personality and content becomes that one hook repeated until naseum and no matter what they do to try to escape it it's impossible since they don't control their content exposure newcommers will aways be flooded in a repeat storm of that same hook, and people who get tired will move on no matter what. So the only reliable way of trying to "pivot" to anything else is to create a new account, but that's going to get you back at the start with no guarentee that you'll have another hit in the next 2 years, so they just accept their fate as "the cucumber guy" or "the funny outfit girl" and then ride that as far towards the sunset as possible.