Comment by epiccoleman

This definitely seems true to me, from my limited short content usage. I try to avoid getting sucked into the feed (Youtube Shorts is the one I have used), but if I do find myself scrolling through the morass of clips from Shark Tank or Family Guy [1], the one guy I'll almost always stop for is FunkFPV, who just does a duet on clips of stupid "hacks" and incidences of dumb stuff happening in factory / warehouse / construction settings.

He's just a blue-collar type guy who is mildly funny when critiquing the stupidity of, say, a guy walking up a badly placed ladder with a mini split condenser on his shoulder - but it's a niche that for whatever reason I enjoy, and I don't think I'd remember his handle if it wasn't for his very specific niche.

Interestingly enough [2] I've noticed a number of other creators seem to have sprung up in this niche and will occasionally find a video of some other blue-collar-lookin-dude doing the same schtick. I doubt FunkFPV is the first (in fact he sort of reminds me of an "AvE-lite") to tap this weird market, but he's my touchpoint, at least.

[1]: Yes, it is embarrassing that the algorithm has determined that these are likely to garner my attention

[2]: it's actually not really interesting because almost nothing on the topic of short-form video is actually interesting by any reasonable definition of that word, so this is just a turn of phrase