Comment by tsimionescu
1 month ago
Advertising is never going to inform you - it is by definition about persuasion, not information. An advertisement is always designed to try to convince you to buy a different product than you would rationally choose yourself. Even a seller in a physical market telling you their tomatoes are very sweet and juicy is simply trying to get you to buy: they have no idea, and don't care, if their tomatoes really are sweet and juicy (and definitely not sweeter and juicier than all the others tomatoes in the market), they just think you're more likely to buy from them if you hear that.
> An advertisement is always designed to try to convince you to buy a different product than you would rationally choose yourself.
Perhaps you could consider toning down the absolutism. This is true in many or most cases, but certainly not all cases. Let's take, for example, video games. I can afford to purchase any game that interests me, and do. However, I often go several months between new game purchases, because I am not aware of any games that interest me that I do not already own. An advertisement for a game does not need to convince me to purchase it over an alternative product, it simply needs to make me aware of its existence and broadly convey what the game is about so that I will know whether it matches my specific game interests closely enough to investigate further.
Particularly in the modern world of hyper-specialised interests, it's quite easy to get into a niche of a hobby where you have found and already purchased all of the things you are aware of. As another example, there are hyper-specific novel genres where there are at most a couple of dozen entries in that genre and you are able to read every single entry in it. You are still interested in that genre, and will likely purchase anything else in it, should you become aware of it. Enter the benevolent advertisement, which makes you aware of its existence in a mutually beneficial way wherein you get more of the content you are interested in consuming and the creator gets money.
> An advertisement for a game does not need to convince me to purchase it over an alternative product, it simply needs to make me aware of its existence and broadly convey what the game is about so that I will know whether it matches my specific game interests closely enough to investigate further.
I agree that it does not need to do more than inform you - but that doesn't mean it won't do more. Please show me a single advertisement for a game that doesn't use bombastic language, show highly selective graphics, or appeal to a sense of nostalgia. I for one haven't seen one, even ones for the niche indie games I respect the most. Sure, not all commercials are equally deceitful, but they are all meant to be persuasive more than informative.
I don't exactly go around saving advertisements, but plainly informational ones do exist here and there. Off of memory, an example of an indie game trailer I think is well-made is that of Wargroove[1]. It's a simple and clear clip reel of gameplay showing off a variety of content and features, and if I recall correctly, advertisements for it were simply smaller slices of the trailer. I think there's nothing offensive about advertisements like this existing (although, that said, the number of times I wish to see such an advertisement is still exactly once).
[1] https://www.youtube.com/watch?v=62nqJxq3E-4
1 reply →