Comment by shalmanese

Another common mistake I see "thoughtfluencer" bloggers make is they think they need a brand new idea per post. This not only isn't sustainable, it's bad for the audience.

Instead, I think a successful blog is really about finding your, at most, 3 - 5 big ideas and instead showing the audience how they apply in many different context. For example, Matt Levine returns to a few commmon catchphrases across years of his writing: "People are worried about bond market liquidity", “Everything Is Securities Fraud” etc. that crop up in odd and wonderful ways in totally new contexts across years of writing. Forming a relationship with his writing is deepening your appreciation of these concepts.