Comment by FigurativeVoid
1 day ago
I've started to dislike the narrative that "Apple never leads the pack, but it waits to release the best product."
But that hasn't been true for a decade. Most improvements have been marginal, and they totally missed the boat on LLMs.
To be fair, I think everyone but Google has been missing the boat on LLMs as platform integrations.
I call out Google as an exception because Gemini when it works correctly from an integration point of view can actually do some cool stuff like predictive suggestions in messaging based on context, though I wish it was all on device stuff, as on a privacy level I don’t trust Google
That said, it’s not like they’re so far and above anyone else they blow the competition out of the water either, they simply managed to make the functionality sometimes useful
LLMs are way outside their lane. With that said they've been focused on the underlying components to enable LLMs since way before ChatGPT was on the scene: Unified Memory, Neural Accelerator, even Spotlight counts (as a data source), etc...
There was no world where they were going to be the breakthrough leader in LLM development. That's a problem they can catch up on when they need to or license the technology.
Why should Apple care about LLMs? They missed the boat on cloud, cryptocurrencies and on search engines. So what? It's not their business - they can just license a good offering and move on to what they do best : Products.