Comment by bilsbie
9 hours ago
Odd we never adapted to it.
Video has a strange hypnotic power over most people and messages seem to bypass normal mental defenses.
9 hours ago
Odd we never adapted to it.
Video has a strange hypnotic power over most people and messages seem to bypass normal mental defenses.
I'd say we did, you need more and more for the same effect.
Here is the first ad ever, for a watch : https://youtu.be/ho2OJfXkvpI
For comparison, here is the latest ad for the best selling watch as of today : https://youtu.be/kdMTc5WfnkM
In case anyone accuses you of not comparing like to like, even a contemporary Bulova commercial is much more similar to the latter than the former: https://youtu.be/trp7p634qAU?si=fGvyxHp_cayuw5xa
I'm not sure it is valid to use the first ad ever as a basis for comparison. At this time it was a novelty to even have a television – of course an incredibly basic ad would work. And how much do you think they had to pay for an ad on a very new technology? I doubt much.
Everyone's trying too hard to stand out, but honestly the first one would stand out more today, despite being a still image!
My thoughts exactly. Apple could probably go viral with the original style of ad today.
Wow, I haven't watched any ads for a while and that was pretty jarring.