Comment by pera

6 hours ago

> I agree that "from scratch" is a misrepresentation.

I believe in the UK the term for this is actually fraudulent misrepresentation:

https://en.wikipedia.org/wiki/Misrepresentation#English_law

And in this context it seems to go against The Consumer Protection from Unfair Trading Regulations 2008 and the Digital Markets, Competition and Consumers Act 2024:

https://www.legislation.gov.uk/uksi/2008/1277/made

https://www.legislation.gov.uk/ukpga/2024/13/section/226

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