Comment by lebuffon
12 days ago
Our station had an art department that used a hot press to create text boards that were set on an easel that had a camera pointed at it. By using a black background with white text you could merge the text camera with a camera in the studio and "super-imposed the text into the video feed.
"And if you tell the kids that today, they won't believe it!"
It's kind of amazing the sort of hoops people needed to jump through to make e.g. the BBC-1 ident: https://www.youtube.com/watch?v=xfpEZDeVo00
It seems like imagination was more common in those days. There was no "digital" anything to lean on.
The live-action PBS idents from the early 90's were some of the best.
https://www.youtube.com/watch?v=5Ap_JRofNMs https://www.youtube.com/watch?v=PJpiIyBkUZ4
This mini doc shows the process:
https://youtu.be/Q7iNg1dRqQI?t=167