Comment by Aloha

11 hours ago

If you're an engineer, you should admire Woz, if you're a product manager or marketeer, Jobs.

Jobs was a brilliant product manager and marketeer - every bit as brilliant as Woz is an engineer.

The truth is, the sharpest engineers struggle to make a marketable consumer product - because they make it for themselves, and while thats quite laudable, however it's generally a tiny market compared to one targeted at normal people.

They were both brilliant, but from everything that I've read, Jobs was an ass****, and Woz was the opposite, and that is a huge, huge difference.

The mythologizing of Jobs is the canonical example of people condoning terrible behavior because they think that a person is smart/valuable/talented/etc.

To me this is completely backwards and sets a terrible precedent - that you can act however you want if you get results - especially given how many people idolize and look up to Jobs.

  • Jobs dealt with people and respected the machines. Woz dealt with machines and respected the people.

  • The other huge, huge difference is that one of the Steves has demonstrated he was able to build a successful product without the other's assistance.

    • You could say that about the iPod or the iPhone which Woz wasn't involved in, but when you do the math, there's only one Woz and he was essential to define the company in the 20th century, and look how many people it took to "replace" him when it came to Jobs "alone" defining the company in the 21st century.

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  • I'm not sure what to believe. I know he was incredibly demanding, and I've heard the stories, but he also inspired a lot of loyalty and commitment from plenty of very talented engineers who were not short of other options.

  • And still, when it comes to built-in accessibility, Jobs is pretty much famous for his "fuck ROI" statement. He set precedence around 2007, which eventually forced other players like Google and Microsoft to follow. These days, Talkback and Narrator are builtin for both OSes, which is mostly because Apple went there first. This move changed the lifes of a a few million people.

  • You need both though. You have to accept there are a certain amount of psychopaths in the world, and learn how to manage them

This. When Woz created the Apple I and Apple II, the entire microcomputer market consisted of hackers, tinkerers, enthusiasts, and hobbyists. Had Woz been acting alone, the Apple I and Apple II would have made a splash at Homebrew, but they wouldn't have been products. Jobs made them products. After VisiCalc, this market expanded to finance professionals, but it was still a tiny market. It was really Raskin and Jobs who proved the viability of the Xerox PARC (and SRI before them) advancements around the GUI that propelled computing to a more general audience. Then, MS caught up, dominated the market in the 1990s, and Apple came back only when Jobs returned and began pushing industrial design and OS X. From the point until quite recently, most companies R&D could have just been attending Apple product launches and imitating as best they could (that's hyperbolic, but not entirely incorrect).

I admire both and I find the push to Pick a Steve Team really irritating.

  • Both, the sum is greater than the parts. Neither of them would be there without the other.

    • When you look at it squarely, Jobs could have sold any average product and made money, and Woz' product was so far above average it could have sold on its own (to a more limited extent), with each unit sold making money either way.

      Money would be made by each person regardless but this combination not only got more units to fly off the shelf, it got the company off to a more above-average likelihood of future products doing well with growth from there.

      The longer that structure can be maintained, the better.

      Most of the time a miraculous salesman or marketing strategist has an average to below-average product to represent, and they will still do very well.

      So well in fact, that they themselves may never find out what the full upside would be if they had a product that actually was above-average enough for it to be able to sell on its own one way or another. And then act as a multiplier to that.

      Through the roof can be hard to avoid then.

      Same business plan I had as a preteen, way before Apple got going.

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true. woz made a $900 universal remote in 1987. it could control 256 devices via IR and was programmable via PC at a time when you probably had 1 device in your house (with 7 channels.) Maybe 2 if you had a tape player. He clearly made it for himself and his sick component system.

I have chosen to go by "Take no heroes, only inspiration", and take different inspiration from both.

> The truth is, the sharpest engineers struggle to make a marketable consumer product - because they make it for themselves, and while thats quite laudable, however it's generally a tiny market compared to one targeted at normal people.

Woz was perfect for those in the home brew club and Steve (basically vagabond) had a different perspective on users. It was the perfect combo in hindsight.