Comment by snek_case
21 days ago
Another thing that people fail to remember is that Woz designed the Apple II, which is what made Apple a highly profitable company for many years, but instead of embracing that success, Jobs repeatedly tried to kill and replace the Apple II with the Lisa, then the Macintosh, and drove Apple into financial trouble. Apple would have done better, at that time, by simply building more advanced and backwards compatible followups to the Apple II, which is what consumers actually wanted (the original Macintosh was an expensive piece of shit).
The Apple II had 7 expansion slots and was easy to open and service yourself. It was a machine designed for hackers, and it was highly flexible. Jobs kept trying to push his all-in-one closed design when it made no sense. He did unfortunately succeed eventually. What Jobs did after his return was to turn Apple into a "luxury brand", where iPhones are perceived a bit like Prada handbags. One thing I will give Apple is that there is still no PC equivalent to Apple laptops. That can probably only really happen if mainstream PC manufacturers fully embrace Linux.
As Henry Ford is (spuriously) claimed to have said: "If I'd asked my customers what they wanted, they'd have said a faster horse."
Apple did build Apple II models, up to and including the Apple IIgs. They had a good run. And the line was not without its flops — the Apple III was a notorious disaster, though allegedly more due to Jobs than Wozniak.
But none of the pure 8-bit PC vendors survived the 1980s. One of the better qualities of Jobs was that he was not afraid of the company disrupting itself — foregoing the short term success of the Apple II line in favor of the Mac, which in the long run was vastly superior. The same situation played out with the iPhone disrupting the iPod.