Comment by mort96

I like Steam as a user. It syncs game saves between computers. It takes care of game updates. It has a decent launcher UI that I use on my living room computer so that I can launch games using an xbox controller. It makes Windows games work without any fuss. And when I play with friends, it lets me join friends' games without having to deal with in-game lobby systems. It lets me show FPS counters and system info in a unified way even in games without built-in support for that stuff. That is all stuff I want.

Game launchers are a good idea that lots of people want. A good game launcher needs both deep game integration and an online account, to provide save game syncing, joining friends and updating games. So far, it's mainly Steam which has been able to do this on PC. If GoG wants to compete, which it does, it only makes sense for it to provide the same.

It's not some evil scheme.