Comment by raincole
4 hours ago
It might sound weird, but I think the key factor is the rise of Youtube.
There is unbelievable amount of Blender content on Youtube. Like, probably more than all the other DCCs (Maya, 3DsMax, Houdini, Modo, etc...) combined[0]. It's beyond the DCC for hobbyists. I've seen people who think it's the only DCC. A few years ago, I met an 2D artist who started integrating 3D workflow and he genuinely didn't know the existence of Maya.
[0] I have no data to back this up. It's just my guess.
The people that use Maya have been using Maya since the days of it being the only thing available. When you have students as young as junior high school getting active in computers and graphics, they have no money. Using myself as an example, I was a frequent user of newsgroups like a.b.m.a. to find the software to learn how to use. Now that I'm a "professional" by earning money with software I "borrowed" while learning, I now pay for all of it.
Now that tools like Blender, Resolve, etc are all available for FREE, it's a no brainer why the younger folks entering into the scene are using them. Hook them while they are young, they'll use it for life. On top of that you can add any converts, once you have a features worthy, as everyone likes free. With places like Reddit and YouTube, you can even forgo support and crowdsource it.