Comment by lukan
19 days ago
"The only way for consumers to avoid this "
Or they could stop drinking coke? But I guess that is too much to ask.
19 days ago
"The only way for consumers to avoid this "
Or they could stop drinking coke? But I guess that is too much to ask.
That's what gp said, except Coke isn't the only thing that funds the advertising industry - it's pretty much every product you can buy.
It's not perfect, but you can go a pretty long way by prioritizing store brands when possible.
Stores still fund the advertising industry but to nowhere near the extent that name brand goods do.
You can avoid coke but approximately every brand in the supermarket is funding ad-tech. And even if you can find brands that don't, your supermarket is likely funding ad-tech to advertise itself so you can't go to there at all. Maybe you still have a farmer's market but chances are that they're advertising online.
You can't buy a car or any smartphones you've ever heard of, you won't find an ISP that doesn't advertise online, and good luck finding a decent job without supporting ad-tech.
There's a large difference in the magnitude of spending.
A big chain like kroger, for example, is spending around 10 to 100M. Coke is spending around $5B.
Avoiding national branded products goes a long way in avoiding contributing to the problem.
Things don't need to be all or nothing.
Coke is always a discretionary purchase. Basic food staples are not. Kroger relies on national brand advertising to lure people from the perimiter of the store into junk food land.
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