Comment by neya

They shot themselves in the foot a long time ago and never recovered from that, I guess. I remember back in 2012-13 they made some changes that ghosted their primary ICP - indie devs and startup owners. They made the platform incredibly expensive to run. A lot of us panicked and had to move to other vendors - I in particular chose Google's AppEngine which was hugely under-appreciated at the time and eventually became a GCP consultant. All thanks to Heroku. Some of my other friends switched to Engine Yard (for rails) and the rest just went on to learn how to self host stuff onto EC2 instances. Heroku knowingly or unknowingly made a lot of careers of the present day engineers in AWS and GCP (including myself). So, I am a bit sad to see them in such a situation if I'm being honest.