Comment by dfex

What a time to be alive!

After nearly two decades of complaining loudly about deteriorating quality of Google search results and Ad injection, Google puts in AI summaries and provides 1-shot answers to >50% of queries, annihilating the advertising business in the process and TFA is complaining about that?

This is a win! I'm going to enjoy it while it lasts...

I guarantee that the minute enough people wake up and cut their advertising spend with Google, then they'll change tack again.

I wouldn't want to be hanging my career on "SEO marketing" right now..