Comment by piva00

4 months ago

I don't think you are not understanding design, big-name designers do have a design language but in this case it just feels like Ive re-applied whatever his design language for Apple in the early 2000s into a Ferrari car.

Very little care on aligning the design to the brand design, except for the seat and a few selector switches (which somehow Ferrari seems to have accepted? Strange from such a picky client), no care about keeping refined design elements like stalks for the turn signals and wipers and instead applying this buttons-everywhere-for-every-function approach that is considered a regression in EVs input design.

The screens are just different shapes of iPhones/iPads instead of something uniquely Ferrari-Ive, feels like a Ferrari-Apple car collab.

Really don't understand it, Dieter Rams did a lot with the same design language because he worked for Braun for a long ass time, Ive is completely untethered from Apple so re-applying the same design language he created for the brand unto another brand is just unimaginative.