Comment by joshuamcginnis
16 days ago
My views on market validation have changed with age. What I've observed after talking to hundreds of founders is that it's now so easy for someone to enter a market that it seems like those that are successful are the ones who managed to _create_ their market. No matter how smart or how good your idea is, many many successful ventures are successful because of some intangible / hard-to-reproduce circumstance that allowed them to create the market. It could be investor /pr momentum, connections, regulatory friction or some other intangible, but whatever it is - it's not something that could be easily reproduced because it's nuanced for every founder and company.
Markets are formed from societal conditions, businesses emerge within that. Nobody "creates a market" - not even market makers. What you're observing is the discovery of a series of repeatable process that perfectly match the ability for 2 or more parties to exchange value in a safe and understood manner relatively to the period in time. The systems and processes are all relatively the same in most business regardless of industry or size, what differs is: nuanced for every segment and therefore SAMs, TAMs, TAMs of TAMs. Said simply: being the first to find the right product-channel-timing fit for demand that already existed in some form.
"Don't worry about people stealing an idea. If it's original, you will have to ram it down their throats."
i guess its called the unfair advantage and there is even a book by the same name!
Yes, totally true. This is dangerous though when those circumstances change and basically invalidate the whole category.
I can think of NFT infrastructure here:
Various product categories were created with market leaders that owned them.
But the NFT hype didn’t hold and we effectively realized the use cases didn’t manifest beyond ZIRP-driven speculation and a small collector-artist scene.
So that can negate the whole category or crown a different winner when a technology changes.
Imagine if we used NFTs to verify if an AI or human made a piece of media.
Suddenly “marketplace” becomes a much less interesting category than scalable, fast APIs to create NFTs