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Comment by shevy-java

9 days ago

Google ruined its own search engine on top of that as well though.

We are increasingly becoming blind. To me it looks as if this is done on purpose actually.

Did Google ruin it, or did advesarial activity between Google's algorithm and SEO ruin it? The latter seems more likely because the incentives make sense, and also inevitable.

  • Google ruined it, maximizing ad sales no matter the outcomes. SEO adapted to Google, Google adapted only to maximize their own profits.

  • In practice, Doubleclick acquired Google, so they now cover both sides of the adversity.

It was. Advertising is incompatible with accurate data retrieval/routing. We've also implemented "obligation to deindex". So providing an unbiased index of the web as she is is essentially (in the U.S.) verboten.