Comment by ChrisMarshallNY
10 hours ago
I personally suspect that it’s because they had a huge hiring surge, in the last decade; mostly brogrammers.
We are now at “second generation” brogrammers, where the initial bunch are interviewing and hiring the next bunch, being careful to select jargonauts that don’t make them feel uncomfortable. They have also established the corporate culture.
Been happening in lots of companies. It’s just more jarring, with Apple, because we expect more from them.
There’s a palpable assault on expertise afoot in the Anglosphere. It’s been going on for decades, at least since the rise of the counterculture in the 1960s, but what’s new is how pervasive it feels. Even software companies, once the nerdiest of institutions, would now rather fail to produce functioning software than identify and cultivate expertise. Ten years ago, we, or at least I, failed to recognize “nerds are cool now” as the cultural trojan horse it was. Nerds, experts, were never going to be cool; the cool kids saw money and power accumulating around nerds, and they muscled their way in.