Comment by Raidion

12 hours ago

Really? Revenue loss was pretty directly tied to Elon replying and supporting some "jews vs whites" type posts in Nov 2023.

That caused Apple, Coke, and many other large clients to stop advertising.

8 comments

Raidion

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YokoZar  12 hours ago

Elon very publicly killed brand safety efforts. Advertisers care a lot about the context that their ads appear in.

abirch  11 hours ago

My understanding is that Twitters revenue was

  5   billion in 2021
  4.4 billion in 2022 (When Elon made bid and took over company)
  3.4 billion in 2023
  2.6 billion in 2024
  2.9 billion in 2025

  • joker666  10 hours ago

    What's the operational cost now? 10K to 2K employees. 30 Engineers.

    • otterley  9 hours ago

      It doesn’t cost much to keep the lights on. As far as I know, X post-acquisition is not investing in innovation anymore.

      Musk might have been right that shifting to KTLO mode was a good idea, but the company would still be better off if someone other than him had bought it and done the same thing.