"Meta estimates that ten percent of the company’s annual revenue comes from fraudulent ads on its services – amounting to a dizzying 16 billion dollars.
– Meta is earning billions from consumers being scammed. Even if the company gets fined – a process that takes years – the fines we have seen so far only amount to a fraction of these profits. In other words, Meta has no incentive to solve the problem. Meanwhile, the company doesn’t lift a finger to help its users, whether their profiles are misused in the scam ads, or they fall victim to the scams, Myrstad says. "
It should be easy: 10% of revenue from fraudulent ads? Fines amounting to 15% of the total revenue. This way, Meta will be incentivized to invest ~5% of its revenue on getting rid of that 10%.
Considering that 10% percent estimate seems to come from Meta themselves, if they were fined that amount what would stop them from just estimating lower next time?
Yes but also include accountability in the boardroom. If illegal things happen, a human needs to see court, not a company. Let the "risk takers" actually take on risk.
The US Postal Service seems to derive upwards of 90% of their revenue (Or at least of the mail I receive) from similar scams. Are they going to have the same fines applied to them?
From the sources I have seen, that 10% was a projection for 2024, with goals to significantly reduce it in 2025 and 2026 onward. It also includes "banned" goods, which are not necessarily fraudulent nor illegal. I have not seen any data on whether or not Meta has achieved their goals of reducing fraud and banned goods advertising.
And somehow they are allowed to continue operating, and we accept them saying "we couldn't possibly actually police all this content! There's just too much of it. We're too large for such concerns!"
I really wish the rest of us could turn around and say, to their faces "That sounds like a you problem"
The Norwegian Consumer Council's entire yearly budget is about 100M NOK, or about $9.5M USD at the current exchange rate. They most assuredly did not spend >$1M USD on a short video clip.
To achieve a better digital world, where technology works for people
rather than against them, several steps must be taken:
1. Rebalance power between service providers and
consumers. People should be allowed to control their digital
experiences and decide how they want to use products that
they own. It should be possible and practical to switch to
alternative service providers, or tweak services they already
use to suit their needs and preferences.
2. Tackle dependency on Big Tech. To lay the groundwork for
innovative products and services and pave the way for
alternatives to Big Tech, competition in digital markets must be
restored. Technology based on principles such as openness,
interoperability and portability must be advanced through
strategic investments. For example, the public sector should
leverage its power as a major procurer to support alternatives
to big tech through exploring options for ethical procurement
of technology services.
3. Double down on the enforcement of existing laws. Far
from hindering innovation, regulations provide crucial
guardrails to guide innovation and ensure a level playing field.
Weak enforcement allows big tech to continue its damaging
practices at the cost of freedom of choice, service quality, and
innovation. To remedy this, enforcement of existing laws must
be strong and vigorous. This includes the DMA and
competition laws more broadly, but also other digital rules
such as the GDPR and consumer law.
4. Close the existing legal loopholes by adopting a strong
Digital Fairness Act. Increase legal certainty and address
loopholes in the legislation to better protect people for
instance against deceptive and addictive design, and unfair
personalisation.
What is a fraudulent ad?
If a massive health influencer promotes a "healthy" powder that in labs does not show health benefits - do we consider it a fraudulent ad?
On Facebook? It's ads for products where they do a bait and switch or claim to have some kind of "difficulty" and never ship a product or ship some garbage instead.
Example: My wife saw an ad for decorative skulls that were made in such a way that you can safely put them in a campfire for Halloween. They had a video and everything, it looked pretty good. She orders a set and they get delayed, then she gets and email saying that US Customs would not let them in the country and they instead ship a $0.50 plastic Christmas tree ornament instead and immediately ghost her.
We reported the company to Facebook but it continued to run for weeks. I've also seen ads for $500 Aventon E-bike "closeout" that's clearly a scam, reported it, and had no action from Facebook. Another ad for an all metal "puzzle kit" of a V8 engine listed for $50 that I guarantee is fake. Every day I get ads that would not have passed the smell test from any reviewer yet continue to run.
I'm sure this will be downvoted but the fact that the front page of this site features photos of the organizers means to me, this is a promotional movement for these people, not a serious organization. Seeing their faces filling up large portions of the front page means the actual supposed point of their supposed purpose is being subverted for self promotion.
the front page does not feature the organizers, it features links to a video and a seminar, and the seminar and the video happen to feature the speakers. featuring speakers of a seminar is what i expect, because i want to know who is talking.
"Meta estimates that ten percent of the company’s annual revenue comes from fraudulent ads on its services – amounting to a dizzying 16 billion dollars.
– Meta is earning billions from consumers being scammed. Even if the company gets fined – a process that takes years – the fines we have seen so far only amount to a fraction of these profits. In other words, Meta has no incentive to solve the problem. Meanwhile, the company doesn’t lift a finger to help its users, whether their profiles are misused in the scam ads, or they fall victim to the scams, Myrstad says. "
It should be easy: 10% of revenue from fraudulent ads? Fines amounting to 15% of the total revenue. This way, Meta will be incentivized to invest ~5% of its revenue on getting rid of that 10%.
Considering that 10% percent estimate seems to come from Meta themselves, if they were fined that amount what would stop them from just estimating lower next time?
1 reply →
Yes but also include accountability in the boardroom. If illegal things happen, a human needs to see court, not a company. Let the "risk takers" actually take on risk.
The US Postal Service seems to derive upwards of 90% of their revenue (Or at least of the mail I receive) from similar scams. Are they going to have the same fines applied to them?
8 replies →
From the sources I have seen, that 10% was a projection for 2024, with goals to significantly reduce it in 2025 and 2026 onward. It also includes "banned" goods, which are not necessarily fraudulent nor illegal. I have not seen any data on whether or not Meta has achieved their goals of reducing fraud and banned goods advertising.
Considering the absolute deluge of politicians and celebrities allegedly promoting financial scams on norwegian Facebook my hunch is absolutely not.
Where is that quote sourced?
https://www.forbrukerradet.no/news-in-english/digital-produc...
You can find the 10% from scam thing all over the place. ala-
https://www.reuters.com/investigations/meta-is-earning-fortu...
And somehow they are allowed to continue operating, and we accept them saying "we couldn't possibly actually police all this content! There's just too much of it. We're too large for such concerns!"
I really wish the rest of us could turn around and say, to their faces "That sounds like a you problem"
It’s like fake products on Amazon. The numbers are jaw dropping, the punishment non existent.
If a real store had that much fake stock it would be shut overnight.
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Seriously the production value on that video is way too good
The deadpan irony is on point. Something it seems the Norwegians have perfected.
Another one of my favorite examples of this (an ad for Oslo tourism): https://www.youtube.com/watch?v=8vhD59ac7nw
The Javazone videos were legendary too, very similarly Norwegian and very similarly overproduced: https://www.youtube.com/watch?v=RnqAXuLZlaE
I think a city should feel a little hard to get
I mean that's fine I guess. But the best deadpan Norwegian sketch is kammelåså: https://youtu.be/s-mOy8VUEBk
I was bothered that it seemed to be an extremely direct copy of this 2008 German commercial:
https://www.youtube.com/watch?v=2mTLO2F_ERY
It took the same scenes, but in keeping with the theme, made them slightly worse.
If they didn't acknowledge this somewhere, they should be called out on it.
I'm not sure I see it to be honest? Yes, they are both guys that bother others, but their motives are different.
"Mr. W" is a personification of the wind that can't help his existence flinging things, but finds a new purpose.
The "Enshittificator" is a person modifying consumer products more directly, and it ends badly, but he's happy about it.
Going in I was expecting scene-for-scene similarities, but it wasn't that close.
2 replies →
Wow gotta agree. It was satire I think, but... not sure. Also the below link to the Oslo ad was also great. Thx for this, RF
100%! I thought it was going to be way shittier. Suspect a budget > $1M was spent.
The Norwegian Consumer Council's entire yearly budget is about 100M NOK, or about $9.5M USD at the current exchange rate. They most assuredly did not spend >$1M USD on a short video clip.
From the english letter:
To achieve a better digital world, where technology works for people rather than against them, several steps must be taken:
1. Rebalance power between service providers and consumers. People should be allowed to control their digital experiences and decide how they want to use products that they own. It should be possible and practical to switch to alternative service providers, or tweak services they already use to suit their needs and preferences.
2. Tackle dependency on Big Tech. To lay the groundwork for innovative products and services and pave the way for alternatives to Big Tech, competition in digital markets must be restored. Technology based on principles such as openness, interoperability and portability must be advanced through strategic investments. For example, the public sector should leverage its power as a major procurer to support alternatives to big tech through exploring options for ethical procurement of technology services.
3. Double down on the enforcement of existing laws. Far from hindering innovation, regulations provide crucial guardrails to guide innovation and ensure a level playing field. Weak enforcement allows big tech to continue its damaging practices at the cost of freedom of choice, service quality, and innovation. To remedy this, enforcement of existing laws must be strong and vigorous. This includes the DMA and competition laws more broadly, but also other digital rules such as the GDPR and consumer law.
4. Close the existing legal loopholes by adopting a strong Digital Fairness Act. Increase legal certainty and address loopholes in the legislation to better protect people for instance against deceptive and addictive design, and unfair personalisation.
I hope this leads to them pushing for Jolla and similar to not be locked out of banking apps (and EU IDs…)
Reinstate strong powers to understand and adapt devices you own, rather than pandering to US industry interests.
What is a fraudulent ad? If a massive health influencer promotes a "healthy" powder that in labs does not show health benefits - do we consider it a fraudulent ad?
On Facebook? It's ads for products where they do a bait and switch or claim to have some kind of "difficulty" and never ship a product or ship some garbage instead.
Example: My wife saw an ad for decorative skulls that were made in such a way that you can safely put them in a campfire for Halloween. They had a video and everything, it looked pretty good. She orders a set and they get delayed, then she gets and email saying that US Customs would not let them in the country and they instead ship a $0.50 plastic Christmas tree ornament instead and immediately ghost her.
We reported the company to Facebook but it continued to run for weeks. I've also seen ads for $500 Aventon E-bike "closeout" that's clearly a scam, reported it, and had no action from Facebook. Another ad for an all metal "puzzle kit" of a V8 engine listed for $50 that I guarantee is fake. Every day I get ads that would not have passed the smell test from any reviewer yet continue to run.
Do you see this as different than the example I gave of a health influencer promoting a health powder with false claims?
It is so nice to see that in reality there already are useful laws to combat enshittification, we just need to use them.
It is also hopeful that publicly funded organisation asks for better governance rather than just bowing down.
Obviously it is in the Zeitgeist to do this now, could (should) have been written 20years ago, but who would have listened?
- ubisoft is the greatest example of this in gaming
- the fact that r/ubisoft doesnt have as many weekly visitors as r/fuckubisoft should tell you something is seriously seriously wrong with them
I'm sure this will be downvoted but the fact that the front page of this site features photos of the organizers means to me, this is a promotional movement for these people, not a serious organization. Seeing their faces filling up large portions of the front page means the actual supposed point of their supposed purpose is being subverted for self promotion.
the front page does not feature the organizers, it features links to a video and a seminar, and the seminar and the video happen to feature the speakers. featuring speakers of a seminar is what i expect, because i want to know who is talking.
[dead]
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