Comment by danielparsons
2 days ago
google search definitely has a moat. people build their websites to optimize for google's algorithm, therefore google users see better results -> google gets more users -> websites optimize for google -> repeat. Personally I never bother with 'bing SEO' or 'bing ppc ads'.
google search took over becuse all search engines sucked and theirs didn't in a few important ways. AND by default, ads over to the side, clean interface.
Now all search engines suck and google's sucks just as bad or worse than the rest.
If someone were to follow the original google playbook and make a search engine that helped people find things (eg by respecting the query syntax rather than making 'helpful' suggestions and dropping words the user included in their query) and kept the ads separate and out of the way of results. They might well make a monster. But this is old tech so nobody cares and everyone thinks google is unassailble even while nobody likes them anymore. Is there /any/ money in search? I thought so but I must be wrong for it to get this bad.
Google search still has at least one competitive advantage: their crawlers are least likely to be blocked so they have the biggest index. AFAIK reddit is indexed by google but blocks all other search crawlers.
Kagi works quite well.
Google backfilled their moat with sponsored results and crappy AI summaries
the AI has gotten good enough that click-thru-rate on informational searches has fallen off a cliff. I have some blog posts for SEO, their CTR is like 0.1% now.