Comment by joezydeco
12 hours ago
The word "value" appears four times in that press release. I sense a theme in the marketing this week.
12 hours ago
The word "value" appears four times in that press release. I sense a theme in the marketing this week.
Also "upgraders" (11 times, meaning a kind of buyer), that's a new one for me in these introductions.
At least they are not using "affordability"
Between the iPad Air and iPhone 17e it's definitely the "value" day. It will just be a ramp up to the MacBook Pro. Makes a good contrast and marketing scheme.
If they wanted to provide value they'd add MacOS to their tablets.
Yeah, instead we'll have a slightly cheaper MacBook Air, I'm guessing, that still costs more than the perfectly adequate iPad.