Comment by OneDeuxTriSeiGo
4 hours ago
The average consumer may not care but there's multiple overlapping segments that Motorola can capitalise on here:
- tech consumers (i.e. the current GOS pixel market)
- family members of tech consumers. i.e. tech consumers can hopefully now recommend stock grapheneOS on motorola to family members since it's not a custom ROM but just a stock device with official manufacturer support.
- privacy/security conscious non-techy types.
- non-techy users who want a device without AI or a bunch of unnecessary addon apps like google or samsung tend to preload on devices.
- business IT optimising for security and minimal attack surface while sticking to COTS B2B and B2C options for corporate handhelds.
Like this isn't the largest market ever but it's a sizeable and fairly loyal market because each one of these groups is fairly opposed to unnecessary change. It's safe, reliable, and sustainable growth in a broader market that is extremely hostile.
And they are in particular targeting the business IT market since this announcement was made as part of their showcase on their new B2B cellular options.
Don't underestimate tech-savy users' influence either. I could easily add 7+ people to the user base next replacement cycle.
I could add 3 off the top of my head. Probably a couple more. Privacy conscious people who aren't techies. Some have tried Linux, some don't know what a "browser" or "SD card" is.
If features like phone calls, SMS, the camera and most regular apps work (especially banking apps, sadly), they'll be happy and receive free indefinite support from me.
I wouldn't use banking apps myself unless they open source them, but I'm willing to make a concession and support my friends' issues with such apps.
Bank tech sucks. I’m really surprised nobody has made a good online bank experience with no-nonsense APIs. This is a great opportunity for Motorola to partner with banks that commit to supporting their platform. The right online bank could be an ideal launch partner.