Comment by aizk
13 hours ago
I have a story with Benji.
Last year I went viral, and Benji was the first person to interview me. It was a really cool experience, we chatted via Twitter dms, and he wrote a piece about my work - overall did a decent job.
Then, 6 months later a separate project I was adjacent to was starting to pick up steam. I reached out to him asking if he wanted to cover us. No response.
Then, tech crunch wrote an article on our project.
I reached to Benji again saying "Hey would you like to chat again, now we have some coverage?" And he finally responded, but said he couldn't report on me because he had a directive that he could only report on things that didn't have any prior or pre-existing coverage (?)
I thought that was rather strange, especially since we already had built up a relationship.
I don't really have a moral or lesson to this story, other than that journalism can be rather opaque sometimes.
Oh one other tip for anyone reading this - if you do ever get reached out to by journalists, communicate in writing, not a phone call so you can be VERY precise in your wordings.
> Then, 6 months later a separate project I was adjacent to was starting to pick up steam. I reached out to him asking if he wanted to cover us. No response. [...]
> I reached to Benji again saying "Hey would you like to chat again, now we have some coverage?" And he finally responded, but said he couldn't report on me because he had a directive that he could only report on things that didn't have any prior or pre-existing coverage (?)
> I thought that was rather strange, especially since we already had built up a relationship.
The US mentality might be different, but at least having grown up and living in Germany, such an annoying hustler who wants to use some journalist as a marketing influencer for his private project is a huge no-no. In other words: it is a very reasonable decision (perhaps even the only right one) for any journalist to fob off such a hustler.
If simply saying "Hi, would you be interested in covering this?" characterizes me as an annoying hustler then you know what I'll take it.
I'm not hustling enough to be honest.
>The US mentality might be different, but at least having grown up and living in Germany, such an annoying hustler who wants to use some journalist as a marketing influencer for his private project is a huge no-no. In other words: it is a very reasonable decision (perhaps even the only right one) for any journalist to fob off such a hustler.
Yeah there seems to be a thing where in the US, what's seen as "selling yourself" or "putting your best foot forward" is considered excessive self-promotion / tall poppy behavior in other cultures.
Slightly off topic:
Why is excessive self-promotion considered "putting your best foot forward"?
I understand that you need the money, so you do self-promotion. But this is clearly not "putting your best foot forward", but a "put a bad foot (annoy other people by excessive self-promotion) forward because you need the money", i.e. what many US-Americans do is by my understanding the opposite of this life advice which they give.
1 reply →
That is the US mentality too outside of a small but persistent bubble of hustlers, supported by their symbiotic relationships with publications that need them just as much.
I'm a journalist. As a general rule, if someone approaches me with a pitch for a feature or investigation (not news piece) that was already published elsewhere, I'll turn it down. To be fair, I turn down all PR pitches, but there are journalists who don't but still want an exclusive.
It sometimes happens that you spend weeks or months working on a story, only to be scooped by another publication. It sucks, especially if you think your story is the better one, but unless you can pivot or add a substantial amount of new insight, it won't come out.
Sometimes people get busy and overwhelmed, but they don't know how to say no.
I know a lot of people that don't get through their email every week, for example. Even saying no takes too much time, with the volume of communication required by daily work.
Very few people email me except for endless newsletters that I accidentally signed up for. I try to un sub to a few every day but it seems never ending.
In the event that you actually do end up emailing me, it's contingent on me actually checking my personal email, which I never do when I'm not working, and only sometimes do during work hours.
If it's you asking me a favor that I'm not in the mental space for, I'll mark the message unread as a reminder to get to it later.
Maybe I just have weird email habits, but I can get away with this because email is not a heavy part of my job.
That being said, one guy was pitching me on something several times a month for several months. I just recently responded to him and apologized because of x y z. He said don't worry and we had a fruitful conversation later.
So, follow through is important!
Their repeat emailers might win eventually!
Passing on some life advice to anyone who’d benefit, people are busy. Maybe they didn’t respond because you’re annoying?… no no, feel it out and text again a while later. Give them another shot, get to the top of their inbox or messages again.
After someone told me that I realized it’s true!
This is an experience I've had with reporters multiple times. They don't like to write about the same thing twice.
My hunch is Ars will copy/reword/repost articles from real news sources (basically free for Ars) or do its own reporting for exclusive stories (costs reporters some time). No reason for Ars to spend reporter time on something they can copy.
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They have a website, a twitter handle, and a GitHub profile with their real name.