Comment by ilamont

I used to work as a technology journalist. A guy from the business side always used to say, “there’s no way we are leaving money on the table“ as justification for putting ad modules, video players, lead generation forms and other junk around our articles. We had no say in the matter.

Someone from the financial times did a test about the impact of this garbage on read times and brand loyalty. This was maybe 15 years ago. Of course the more ads shoehorned onto the page, the worse the metrics were.