Comment by NietTim
9 hours ago
This is not primarily competing with the surface line of laptops, this is mostly competing with chromebooks which dominate schools. That's a completely different segment of devices.
9 hours ago
This is not primarily competing with the surface line of laptops, this is mostly competing with chromebooks which dominate schools. That's a completely different segment of devices.
I am in education and speak to others at the (US) national level on a near-daily basis. This doesn't compete with Chromebooks in schools at all.
- Chromebooks in EDU cost approximately $290 (+- $10) per unit.
- The Neo costs $499 per unit for schools.
- For the cost of 10 Neos, I can buy 17 Chromebooks. Yes, this is a numbers game. The goal is every student has a device.
- Schools using Chromebooks to log in. If you want reliable Google logins on macOS, you have an additional big spend up front, along with per-seat licensing costs.
- This doesn't even factor in MDM and app cost comparisons.
I saw this today: https://www.reddit.com/r/KidsAreFuckingStupid/comments/1rk3t...
If apple products are even a tiny bit more durable I wouldn't be surprise if it's more cost effective to switch to the neo for a lot of institutions
While I was in high school, as a punishment for a fake "hacking" prank [0], I had to spend half of my lunch breaks with the school IT guy for two weeks as he went around and fixed the damage students were doing to the school computers.
There wasn't actually THAT much going on and we mostly just sat in his office and chatted, but when he did have to deal with something, it was absurd the vandalism that happened. One kid had unplugged a mouse and managed to jam the plug into the floppy drive. The IT guy was like "It takes talent to be this much of a piece of shit" as he had to disassemble the case to get it out.
When it comes to issuing laptops to public school students, I'm torn. On one hand, people need computer skills, but on the other, I just don't think many students can be trusted with a piece of equipment costing hundreds of dollars. Hell, how many people can't even own a personal cell phone without somehow shattering the screen in just a few months?
[0] I had created a two-page slide deck with a black background and white text, then filled both slides with the same text that made it look like a DOS prompt and that Windows had been deleted. It had a C:\> prompt, and on one slide, there was an underscore after the prompt. I then made the slide show auto-play and loop, making the underscore blink, which made it look like an actual prompt. Keep in mind, these were Macs. There was no "C" drive, and certainly no Windows. A teacher insisted I broke the computer, despite showing that pressing any key ended the show, took me to the Principal's office, who gave me my punishment. My first time talking to the IT guy, he was like "you did what now?" and I showed him, and he thought it was funny as hell. Honestly, my "punishment" ended up being pretty fun. That was all 25 years ago. I wish I remembered his name so I could look him up.
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Not just durability, but ergonomics. My kids have crappy screens, literally the worst trackpad I’ve ever used, and awful keys that hurt my hands minutes after typing (but I go all day on my personal computer).
If schools are found to be neglecting a minimum standard of care by subjecting kids to hardware that causes long term physical issues, they would have wished they would spend a little more (it amortizes to about $20/student year difference the way our school district does it).
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Chromebooks don’t have a durability problem. I doubt the MacBook is any more durable, even with an all metal construction - if anything, that probably makes it worse at absorbing impact than nice soft bendy plastic.
This is just how students treat laptops, and a more expensive unit only makes the problem worse.
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Kids are given those for free, so there's no responsibility for them to keep them in good condition. It would take a restructuring of laptops within the school system to kids/families having a joint ownership over the laptop to stop them intentionally destroying them. Even then, there are complications like kids that will absolutely destroy anothers' for fun.
And knowing how laptop makers treat keyboard repairs, the keyboard switches are easy to damage beyond repair and expensive to replace, making them a target for "problem" kids in school districts with a dysfunctional penal system.
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That's a big if. Kids are little engines of chaos and destruction. The Neo might not be more durable, just more expensive.
I don't think institutions will care much about the enhanced durability since they treat laptops as disposable units anyway. Apple can only complete if they provide bulk deals which bring the overall cost in line with chromebooks.
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I could see the Neo as a viable option for teenage students. The high school I attended distributed a Chromebook to each student and hardware faults were far more common than student inflicted damage. Low build quality in everything from the hinges to the logic boards. Most students feared seeking a replacement device when theirs would break without having done anything wrong. A device with higher build quality and software longevity has the potential to save these institutions a reasonable sum of money in the long run.
Younger students on the other hand, Chromebooks remain the way to go. Most of the time, kids'll win in a race between their destructive tendencies and crappy hardware giving out.
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> This doesn't compete with Chromebooks in schools at all.
Of course, it does. The price difference is small enough now that the Neo is in the running. There's no doubt the build quality is going to be much better than a Chromebook.
I worked in education for 20+ years; that $499 is just the starting price; a school or school district that buys them in quantity is going to get an even better price.
Sure, a Chromebook is better than nothing, and if you’re an impoverished school district, you may have no choice but to go with Chromebooks. But if there's an opportunity to get Macs at this price point, most school districts are going to take it.
Don't underestimate Apple's sales and support infrastructure. Many of the schools in the US are in areas with Apple retail stores, where sales and support work out of.
It's hard to imagine a school committee going with Chromebooks instead of Mac Neos for a little more money and likely better support. The parents aren't IT experts, but they know Apple is a trusted brand, and Macs are "better".
>a school or school district that buys them in quantity is going to get an even better price.
Citation? I've read and heard others say this is the opposite of the truth, that Apple never gives bulk discounts. Heck, there's someone in this very discussion saying the same with actual prices paid in their comment showing real first hand experience and yet you come in here with a hand wavy unsupported claim that Apple gives breaks for bulk buys.
Even so I imagine your average person needing something for education would consider both. The Neo may cost more but from my past experience of Apple stuff they will likely be better made.
Certainly possible. But, in the US consider that Google and "one-to-one" Chromebooks are generally dominating and the curriculum more or less requires extensions and setting.
As an example, my kids try to do school work on one of the house Macs, but there's too many roadblocks so they just use their Chromebooks.
I used to buy my kids Chromebooks for school, but, since the pandemic, the school issues them, so I haven't bought any since.
> Apple stuff they will likely be better made
It depends on what you mean. Apple uses higher quality parts and is more sleek.
Chromebooks are more durable, take more abuse, are very repairable, and parts are cheap and plentiful. These are keys to schools. We're at a point where schools cycle out old models and either keep a bunch around, or strip parts from them, because some parts are interchangeable between generations.
If the school is wealthy enough to provide free laptops, then you're right they're going to go for the cheapest option. But if the school expects the parents to provide laptops, then the parents are more likely to choose this.
So what segment does it target in your opinion? The "surface" market is minuscule and compared to the edu market irrelevant, the "vendor lock in" angle with the google logins can easily change over night as it did with microsoft.
> So what segment does it target in your opinion?
- Low end consumer
- College students
- People who have a desktop computer, but want a cheap portable for on-the-go.
> The "surface" market is minuscule
Probably so, but then again, I see a lot of Surface devices out and about and they are fairly popular with non-teacher education staff. While they aren't competing with Chromebooks or Apple on volume, I'd bet they're doing well.
Not having to make a Google login would be a big benefit to me. Google is getting their data early
Completely agree. I hate kids being stuck in a Google ecosystem. Apple’s classroom app is really good.
somewhat off topic, but I really am not sure that adding chromebooks to every school has made education better. hard to block youtube when they bring these home (I know you can, but the average person can't).
How long do those chrome books last though?
I reckon even an iPhone pro is better value than an average android phone. Same with iPad vs Android tablet.
Because they last 3 possibly 4 times longer. A decent Apple laptop purchased 4 years ago is still basically a top notch laptop. Build quality is amazing. Resale value is still very high.
> Because they last 3 possibly 4 times longer.
An iPhone Pro is 3 times more expensive than an average Android phone too. If you buy Android flagships after 2022, they also last 4-6 years.
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Physical durability will play a major factor here. If schools are expected to provide the Chromebooks then it will all boil down to the level of abuse/neglect the hardware can handle.
Replacing a low-resale value $250 Chromebook that is equally sensitive to being dropped, exposed to liquids, or having debris get into hinges and keyboards will be heavily favored over a $500 MB Neo. The Neo’s processor and storage may have better lifetime but it doesn’t mean anything if the equipment ends up bricked.
Schools in affluent areas may favor these for reasons you state. Judging on how students treat textbooks though should demonstrate how short the lifespan would turn out to be.
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> This doesn't even factor in MDM and app cost comparisons.
I would argue that Apple has a better MDM ecosystem if there are any kind of policy constraints beyond one laptop per child.
There used to be FleetSmith which was a very simple Apple-only MDM system.
It was great, very simple to use but still had all the features you needed.
They were acquired by Apple who then promptly killed the product.
Not every school is cash limited. Many schools have lots of money to invest in technology.
Some schools will gladly pay more.
Truth. I've seen some of them with carts full of MacBook Pros. But these schools are a small fraction of the overall population.
It should also be noted that Washington state schools are still generally heavily Microsoft and Windows, despite Google's dominance.
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Not to disagree too much with your assessment, one point stands out:
> The Neo costs $499 per unit for schools.
We don't actually know this. It does at the level individual student purchasing themselves, but I'd imagine there is a substantial bulk discount for educational establishments. That is not a new trend for Apple, it dates back to the Apple II.
I do because we asked Apple about Neo pricing.
We do because this is historically the norm. Schools pay roughly the same as the "college student" pricing, aside from the occasional deals they toss us.
The only problem with Chromebooks and the whole Google educational toolchain is it ruins school!
My kid is on it, every kid hates it and every teacher hates it. You just can't argue with the pricing. I'm amazed at how bad everything seems to old fashioned paper text books.
Every time I help my son I'm amazed how bad it all is. Horrible tiny screen that looks like is from 2000 and then the software is all designed for some Googler who has 2x 30" 5k displays. The usability is atrocious.
Chromebooks are the SaaS of hardware where the user is not the buyer. No one says “I would love to have a Chromebook at home” any more than they desire to run Salesforce at home.
A Chromebook at the same price point will get you similar if not better specs, 14" 16:10 FHD IPS display, convertible with touchscreen and pen input, backlit keyboard and 10h+ battery runtime.
The build quality of a $300 Chromebook is laughable.
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This is not competing against Chromebooks, which have very little reach outside of institutions. The Macbook Neo will likely have very widespread appeal for anyone looking for what used to be a netbook.
I'm not sure that's true given that Chromebooks can be had for one third the price.
It could compete well in both. Looks like Apple has a product that competes with Chromebooks on price and competes with Surface on performance at the same time. At least close enough on both counts to create headaches for anyone trying to sell either.
At this point the Macbook Neo is in competition with Chromebooks, Microsoft and the third party market for older Macbook Airs with M1s
It needs a touch screen for elementary schools kids. Fine for older kids.
We started using computers with keyboards in class in grade 2-3.
Current school laptops also have touchscreens for drawing and other activities. It’s a cheap feature.
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wow. are elementary school kids using chromebooks? my kids is in pre-K this year. i dont know about the elementary school chromebook thing.
They take standardized tests on it. Questions have a button to speak the question. Same with answers.
Yes, my kids all started using one in Kindergarten, although it took to 4th grade before my oldest started bringing home one every night.
It might be aimed at Chromebooks, but it’s also a low-end Surface killer.
The only thing I don’t like is the 8GB memory. And it could have the black keyboards of the other Apples.
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